A data profile of the people who buy, follow and care about Espresso in Italy — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 6,669,480 people in Italy.
The average Espresso fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Woman, Latte, with strongest over-indexing on Message in a Bottle (film) (1.83× the country average).
Demographically, the Espresso audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Espresso fan in Italy is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Espresso profile in Italy.
57.8% are female, 42.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.1 |
| Estimated audience size | 6,669,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Espresso audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 1.46× | |
| 02 | Tuscany | ~600K | 1.45× | |
| 03 | Campania | ~900K | 1.18× | |
| 04 | Sardinia | ~200K | 1.16× | |
| 05 | Lombardy | ~1.5M | 1.15× | |
| 06 | Veneto | ~600K | 1.14× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.14× | |
| 08 | Emilia-Romagna | ~600K | 1.11× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 10 | Sicilia | ~600K | 0.99× | |
| 11 | Liguria | ~200K | 0.97× | |
| 12 | Basilicata | ~60K | 0.97× | |
| 13 | Piedmont | ~500K | 0.92× | |
| 14 | Puglia | ~400K | 0.92× | |
| 15 | Calabria | ~200K | 0.91× | |
| 16 | Marche | ~100K | 0.89× | |
| 17 | Abruzzo | ~100K | 0.88× | |
| 18 | Aosta Valley | ~10K | 0.85× | |
| 19 | Umbria | ~90K | 0.82× | |
| 20 | Molise | ~30K | 0.81× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Espresso machine | Home & Garden | 5.22× | ||
| 02 | Latte | Food & Beverages | 4.27× | ||
| 03 | Coffeemaker | Home & Garden | 3.89× | ||
| 04 | Coffee culture | Food & Beverages | 3.83× | ||
| 05 | Cappuccino | Food & Beverages | 3.58× | ||
| 06 | Culinary art | Arts & Culture | 2.10× | ||
| 07 | Message in a Bottle (film) | Movies & TV | 1.83× | ||
| 08 | Milk | Food & Beverages | 1.83× | ||
| 09 | Coop | Food & Beverages | 1.77× | ||
| 10 | Conad | Shopping | 1.72× | ||
| 11 | Coffeehouses | Food & Beverages | 1.70× | ||
| 12 | SuperEnalotto | Games | 1.68× | ||
| 13 | Woman | Kids & Family | 1.65× | ||
| 14 | Pastry | Food & Beverages | 1.64× | ||
| 15 | Cake | Food & Beverages | 1.63× | ||
| 16 | Lidl | Shopping | 1.62× | ||
| 17 | 3BMeteo | News | 1.57× | ||
| 18 | Supermarket | Shopping | 1.57× | ||
| 19 | Bed | Home & Garden | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Tradition | CONSERVATISM | 1.41× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.01× | |
| Risk Appetite | THRILL | 1.04× | |
| Patriotism | CONSERVATISM | 1.04× |
Espresso has an estimated audience of 6,669,480 people in Italy, concentrated in Lombardy and Lazio.
57.8% of Espresso fans are female, 42.2% are male, with an average age of 44.1 years.
Espresso fans show strongest brand affinity for Message in a Bottle (film) (1.83×), Woman (1.65×), and Latte (4.27×) over the country average.
Espresso fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Woman (1.65×), Latte (4.27×), Conad (1.72×), and Coffeemaker (3.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.