A data profile of the people who buy, follow and care about Coffeehouses in Italy — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 12,633,651 people in Italy.
The average Coffeehouses fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Online food ordering, Costume jewelry, Table (furniture), with strongest over-indexing on Online food ordering (1.75× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Coffeehouses fan in Italy is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Coffeehouses profile in Italy.
56.6% are female, 43.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.5 |
| Estimated audience size | 12,633,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Coffeehouses audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~900K | 1.06× | |
| 02 | Sicilia | ~1M | 1.04× | |
| 03 | Veneto | ~1M | 1.01× | |
| 04 | Campania | ~1.5M | 1.00× | |
| 05 | Emilia-Romagna | ~1M | 1.00× | |
| 06 | Lazio | ~1.5M | 0.96× | |
| 07 | Lombardy | ~2M | 0.93× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soup | Food & Beverages | 1.99× | ||
| 02 | Healthy Recipes | Food & Beverages | 1.88× | ||
| 03 | Latin American cuisine | Food & Beverages | 1.85× | ||
| 04 | Table (furniture) | Home & Garden | 1.76× | ||
| 05 | Online food ordering | Food & Beverages | 1.75× | ||
| 06 | Chicken (food) | Food & Beverages | 1.74× | ||
| 07 | Middle Eastern cuisine | Food & Beverages | 1.72× | ||
| 08 | Spanish cuisine | Food & Beverages | 1.67× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.65× | ||
| 10 | Friendship bracelet | Fashion & Accessoires | 1.64× | ||
| 11 | Vietnamese cuisine | Food & Beverages | 1.59× | ||
| 12 | Sunday Brunch | Kids & Family | 1.59× | ||
| 13 | Indian cuisine | Food & Beverages | 1.58× | ||
| 14 | Thai cuisine | Food & Beverages | 1.58× | ||
| 15 | Korean cuisine | Food & Beverages | 1.55× | ||
| 16 | Modern furniture | Home & Garden | 1.53× | ||
| 17 | health | Health | 1.53× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 1.52× | ||
| 19 | First Communion | Kids & Family | 1.51× | ||
| 20 | Luisa Via Roma | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.08× | |
| Tradition | CONSERVATISM | 1.05× | |
| Pet Ownership | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.80× |
Coffeehouses has an estimated audience of 12,633,651 people in Italy, concentrated in Lombardy and Lazio.
56.6% of Coffeehouses fans are female, 43.4% are male, with an average age of 43.5 years.
Coffeehouses fans show strongest brand affinity for Online food ordering (1.75×), Costume jewelry (1.52×), and Table (furniture) (1.76×) over the country average.
Coffeehouses fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Costume jewelry (1.52×), Table (furniture) (1.76×), Spanish cuisine (1.67×), and Latin American cuisine (1.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.