Coffeehouses Audience in Italy
Coffeehouses has an estimated audience of 12,633,651 people in Italy. 56.6% are female, 43.4% are male, average age 43.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Online food ordering, Costume jewelry, Table (furniture), Spanish cuisine, Latin American cuisine.
The average Coffeehouses fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Online food ordering, Costume jewelry, Table (furniture), with strongest over-indexing on Online food ordering (1.75× the country average). Demographically, the Coffeehouses audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Coffeehouses fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.5 |
| Estimated audience size | 12,633,651 |
Audience persona
The typical Coffeehouses fan in Italy is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Online food ordering.
Coffeehouses fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2M | 0.93× |
| Lazio | ~1.5M | 0.96× |
| Campania | ~1.5M | 1× |
| Sicilia | ~1M | 1.04× |
| Emilia-Romagna | ~1M | 1× |
| Veneto | ~1M | 1.01× |
| Puglia | ~900K | 1.06× |
Top brand affinities of Coffeehouses fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online food ordering | 1.75× | Food & Beverages |
| Costume jewelry | 1.52× | Fashion & Accessoires |
| Table (furniture) | 1.76× | Home & Garden |
| Spanish cuisine | 1.67× | Food & Beverages |
| Latin American cuisine | 1.85× | Food & Beverages |
| Indian cuisine | 1.58× | Food & Beverages |
| Middle Eastern cuisine | 1.72× | Food & Beverages |
| Vietnamese cuisine | 1.59× | Food & Beverages |
| Korean cuisine | 1.55× | Food & Beverages |
| Thai cuisine | 1.58× | Food & Beverages |
| Modern furniture | 1.53× | Home & Garden |
| Luisa Via Roma | 1.5× | Fashion & Accessoires |
| Chicken (food) | 1.74× | Food & Beverages |
| health | 1.53× | Health |
| Soup | 1.99× | Food & Beverages |
| Sunday Brunch | 1.59× | Kids & Family |
| First Communion | 1.51× | Kids & Family |
| Healthy Recipes | 1.88× | Food & Beverages |
| Parfois (fashion accessories) | 1.65× | Fashion & Accessoires |
| Friendship bracelet | 1.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.08 |
| Tradition | CONSERVATISM | 1.05 |
| Pet Ownership | JOY | 1.04 |
| Indulgence | JOY | 1.03 |
| Price Sensitivity | PREMIUM | 1.02 |
| Design Affinity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
See Coffeehouses audiences in other countries
More Food & Beverages audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Coffeehouses have in Italy?
Coffeehouses has an estimated audience of 12,633,651 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Coffeehouses fans?
56.6% of Coffeehouses fans are female, 43.4% are male, with an average age of 43.5 years.
Which brands do Coffeehouses fans like most?
Coffeehouses fans show strongest brand affinity for Online food ordering (1.75×), Costume jewelry (1.52×), and Table (furniture) (1.76×) over the country average.
Where do Coffeehouses fans live in Italy?
Coffeehouses fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Coffeehouses fans also like?
Beyond Coffeehouses itself, the audience over-indexes on Costume jewelry (1.52×), Table (furniture) (1.76×), Spanish cuisine (1.67×), and Latin American cuisine (1.85×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.