Coffeehouses Audience in Spain
Coffeehouses has an estimated audience of 8,562,467 people in Spain. 60.2% are female, 39.8% are male, average age 45.6. Top regions: Castilla-La Mancha, Andalusia, Comunidad Valenciana. Top brand affinities: Mercadona, Coffee, Aldi, Starbucks, Carrefour Market.
The average Coffeehouses fan in Spain is 45.6 years old, more female, and lives primarily in Castilla-La Mancha. The audience is concentrated in Castilla-La Mancha, Andalusia, Comunidad Valenciana. Top brand affinities include Mercadona, Coffee, Aldi, with strongest over-indexing on Mercadona (1.65× the country average). Demographically, the Coffeehouses audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Coffeehouses fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.6 |
| Estimated audience size | 8,562,467 |
Audience persona
The typical Coffeehouses fan in Spain is more female, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Mercadona.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Castilla-La Mancha | 968,414 | 2.79× |
| Andalusia | 868,645 | 0.52× |
| Comunidad Valenciana | 771,381 | 0.8× |
| Catalonia | 715,537 | 0.46× |
| Community of Madrid | 619,105 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mercadona | 1.65× | Shopping |
| Coffee | 1.63× | Food & Beverages |
| Aldi | 1.62× | Shopping |
| Starbucks | 1.72× | Food & Beverages |
| Carrefour Market | 1.63× | Shopping |
| Pharmacy | 1.52× | Business & Career |
| Chair | 1.53× | Home & Garden |
| Kiabi | 1.51× | Fashion & Accessoires |
| Brunch | 1.56× | Food & Beverages |
| Coffee culture | 1.81× | Food & Beverages |
| El Palacio de Hierro | 1.85× | Shopping |
| Espresso | 1.59× | Food & Beverages |
| Coffee preparation | 1.68× | Home & Garden |
| Cappuccino | 1.74× | Food & Beverages |
| Nespresso | 1.61× | Food & Beverages |
| Coffeemaker | 1.9× | Home & Garden |
| Queen Letizia of Spain | 1.51× | Politics & Society |
| Latte | 1.72× | Food & Beverages |
| Tapas | 1.59× | Food & Beverages |
| Belén Esteban | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 0.97 |
| Luxury Orientation | PREMIUM | 0.97 |
| Community Orientation | OPEN | 0.95 |
| Social Media Usage | JOY | 0.92 |
| Quality Awareness | PREMIUM | 0.92 |
| Indulgence | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
See Coffeehouses audiences in other countries
More Food & Beverages audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does Coffeehouses have in Spain?
Coffeehouses has an estimated audience of 8,562,467 people in Spain, concentrated in Castilla-La Mancha and Andalusia.
What is the gender split and age of Coffeehouses fans?
60.2% of Coffeehouses fans are female, 39.8% are male, with an average age of 45.6 years.
Which brands do Coffeehouses fans like most?
Coffeehouses fans show strongest brand affinity for Mercadona (1.65×), Coffee (1.63×), and Aldi (1.62×) over the country average.
Where do Coffeehouses fans live in Spain?
Coffeehouses fans in Spain are most concentrated in Castilla-La Mancha (reach 968,414), Andalusia (reach 868,645), and Comunidad Valenciana (reach 771,381). These three regions account for the largest share of the active audience.
What other brands do Coffeehouses fans also like?
Beyond Coffeehouses itself, the audience over-indexes on Coffee (1.63×), Aldi (1.62×), Starbucks (1.72×), and Carrefour Market (1.63×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.