A data profile of the people who buy, follow and care about Coffeehouses in Spain — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 8,562,467 people in Spain.
The average Coffeehouses fan in Spain is 45.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mercadona, Coffee, Aldi, with strongest over-indexing on Mercadona (1.65× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Coffeehouses fan in Spain is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Mercadona.
The key figures that characterise the Coffeehouses profile in Spain.
60.2% are female, 39.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.6 |
| Estimated audience size | 8,562,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Coffeehouses audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~400K | 1.19× | |
| 02 | Comunidad Valenciana | ~900K | 0.98× | |
| 03 | Andalusia | ~1.5M | 0.95× | |
| 04 | Catalonia | ~1.5M | 0.94× | |
| 05 | Community of Madrid | ~1.5M | 0.94× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffeemaker | Home & Garden | 1.90× | ||
| 02 | El Palacio de Hierro | Shopping | 1.85× | ||
| 03 | Coffee culture | Food & Beverages | 1.81× | ||
| 04 | Cappuccino | Food & Beverages | 1.74× | ||
| 05 | Starbucks | Food & Beverages | 1.72× | ||
| 06 | Latte | Food & Beverages | 1.72× | ||
| 07 | Coffee preparation | Home & Garden | 1.68× | ||
| 08 | Mercadona | Shopping | 1.65× | ||
| 09 | Coffee | Food & Beverages | 1.63× | ||
| 10 | Carrefour Market | Shopping | 1.63× | ||
| 11 | Aldi | Shopping | 1.62× | ||
| 12 | Nespresso | Food & Beverages | 1.61× | ||
| 13 | Espresso | Food & Beverages | 1.59× | ||
| 14 | Tapas | Food & Beverages | 1.59× | ||
| 15 | Karlos Arguiñano | Food & Beverages | 1.59× | ||
| 16 | Brunch | Food & Beverages | 1.56× | ||
| 17 | Chair | Home & Garden | 1.53× | ||
| 18 | Pharmacy | Business & Career | 1.52× | ||
| 19 | Kiabi | Fashion & Accessoires | 1.51× | ||
| 20 | Queen Letizia of Spain | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.15× | |
| Creativity | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.72× |
Coffeehouses has an estimated audience of 8,562,467 people in Spain, concentrated in Andalusia and Catalonia.
60.2% of Coffeehouses fans are female, 39.8% are male, with an average age of 45.6 years.
Coffeehouses fans show strongest brand affinity for Mercadona (1.65×), Coffee (1.63×), and Aldi (1.62×) over the country average.
Coffeehouses fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Coffee (1.63×), Aldi (1.62×), Starbucks (1.72×), and Pharmacy (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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