A data profile of the people who buy, follow and care about Coffeehouses in Canada — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 6,710,653 people in Canada.
The average Coffeehouses fan in Canada is 41.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Diane Keaton, Coffee culture, Carter's, with strongest over-indexing on Diane Keaton (2.22× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Coffeehouses fan in Canada is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Coffeehouses profile in Canada.
60.8% are female, 39.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.9 |
| Estimated audience size | 6,710,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Coffeehouses audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~900K | 1.05× | |
| 02 | British Columbia | ~1M | 1.02× | |
| 03 | Quebec | ~1.5M | 0.98× | |
| 04 | Ontario | ~2.5M | 0.94× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 2.22× | ||
| 02 | Caitriona Balfe | Fashion & Accessoires | 1.99× | ||
| 03 | Sainsbury's | Shopping | 1.98× | ||
| 04 | Emma Thompson | Movies & TV | 1.88× | ||
| 05 | Alexander Skarsgård | Movies & TV | 1.86× | ||
| 06 | Maquillaje Profesional | Beauty & Wellness | 1.86× | ||
| 07 | MBNA | Business & Career | 1.83× | ||
| 08 | Bill Skarsgård | Movies & TV | 1.77× | ||
| 09 | Antony Starr | Movies & TV | 1.76× | ||
| 10 | Coffee culture | Food & Beverages | 1.75× | ||
| 11 | La Maison Simons | Fashion & Accessoires | 1.65× | ||
| 12 | Merchandising | Business & Career | 1.62× | ||
| 13 | Pâtisserie | Food & Beverages | 1.62× | ||
| 14 | Spa, Belgium | Travel & Leisure | 1.58× | ||
| 15 | La La Land (film) | Movies & TV | 1.58× | ||
| 16 | Sushi Shop | Food & Beverages | 1.56× | ||
| 17 | Carter's | Fashion & Accessoires | 1.53× | ||
| 18 | Cake decorating | Food & Beverages | 1.52× | ||
| 19 | Business marketing | Business & Career | 1.51× | ||
| 20 | Google Photos | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.97× | |
| Individualism | JOY | 1.38× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Convenience Orientation | PREMIUM | 0.99× |
Coffeehouses has an estimated audience of 6,710,653 people in Canada, concentrated in Ontario and Quebec.
60.8% of Coffeehouses fans are female, 39.2% are male, with an average age of 41.9 years.
Coffeehouses fans show strongest brand affinity for Diane Keaton (2.22×), Coffee culture (1.75×), and Carter's (1.53×) over the country average.
Coffeehouses fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Coffee culture (1.75×), Carter's (1.53×), Business marketing (1.51×), and Google Photos (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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