A data profile of the people who buy, follow and care about Coffeehouses in United Kingdom — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 16,484,358 people in United Kingdom.
The average Coffeehouses fan in United Kingdom is 45.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Matalan, Caffè Nero, Cooking show, with strongest over-indexing on Matalan (1.53× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Coffeehouses fan in United Kingdom is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Coffeehouses profile in United Kingdom.
64.8% are female, 35.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.0 |
| Estimated audience size | 16,484,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Coffeehouses audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1.5M | 1.09× | |
| 02 | North East | ~700K | 1.05× | |
| 03 | East Midlands | ~1M | 1.04× | |
| 04 | Northern Ireland | ~500K | 1.04× | |
| 05 | East of England | ~1.5M | 1.02× | |
| 06 | Scotland | ~1.5M | 1.02× | |
| 07 | North West | ~2M | 1.00× | |
| 08 | Wales | ~900K | 0.99× | |
| 09 | South East | ~2M | 0.98× | |
| 10 | Yorkshire and the Humber | ~1.5M | 0.97× | |
| 11 | West Midlands | ~700K | 0.95× | |
| 12 | Greater London | ~2M | 0.91× | |
| 13 | England | ~12M | 0.86× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Café: Recipes & Stories | Food & Beverages | 1.87× | ||
| 02 | Caffè Nero | Food & Beverages | 1.80× | ||
| 03 | Bonmarché | Shopping | 1.71× | ||
| 04 | Evans (clothing) | Shopping | 1.68× | ||
| 05 | Dessert bar | Food & Beverages | 1.67× | ||
| 06 | Caffè Americano | Food & Beverages | 1.66× | ||
| 07 | Cooking show | Food & Beverages | 1.65× | ||
| 08 | Neonatology | Health | 1.65× | ||
| 09 | Mary Berry (food writer) | Movies & TV | 1.63× | ||
| 10 | Coffee roasting | Food & Beverages | 1.61× | ||
| 11 | Cooking Channel | Movies & TV | 1.61× | ||
| 12 | Crew Clothing | Fashion & Accessoires | 1.56× | ||
| 13 | Red velvet cake | Food & Beverages | 1.55× | ||
| 14 | LifeStyle Home | Movies & TV | 1.55× | ||
| 15 | Mocaccino | Food & Beverages | 1.54× | ||
| 16 | Matalan | Shopping | 1.53× | ||
| 17 | Middle Eastern cuisine | Food & Beverages | 1.52× | ||
| 18 | Tea house | Food & Beverages | 1.52× | ||
| 19 | Quiche | Food & Beverages | 1.52× | ||
| 20 | JD.com | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Design Affinity | PREMIUM | 1.00× | |
| Sustainability | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.77× |
Coffeehouses has an estimated audience of 16,484,358 people in United Kingdom, concentrated in England and South East.
64.8% of Coffeehouses fans are female, 35.2% are male, with an average age of 45.0 years.
Coffeehouses fans show strongest brand affinity for Matalan (1.53×), Caffè Nero (1.8×), and Cooking show (1.65×) over the country average.
Coffeehouses fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and Greater London (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Caffè Nero (1.8×), Cooking show (1.65×), Bonmarché (1.71×), and Crew Clothing (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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