A data profile of the people who buy, follow and care about Bonmarché in United Kingdom — modelled from more than twelve digital signal sources. Bonmarché has an estimated audience of 1,992,777 people in United Kingdom.
The average Bonmarché fan in United Kingdom is 53.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Travelodge, Nationwide Building Society, Moonpig, with strongest over-indexing on Travelodge (10.7× the country average).
Demographically, the Bonmarché audience skews more female with an average age of 53.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bonmarché fan in United Kingdom is more female, around 53.8 years old, with strong Travelling tendencies and a notable affinity for Travelodge.
The key figures that characterise the Bonmarché profile in United Kingdom.
82.8% are female, 17.2% are male, average age 53.8.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 53.8 |
| Estimated audience size | 1,992,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 4% | |
| 30-39 | 6% | |
| 40-49 | 22% | |
| 50+ | 66% |
of the worldwide Bonmarché audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 92.6% |
| United States | 1.6% |
| Ireland | 0.6% |
Where the Bonmarché audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~100K | 1.42× | |
| 02 | Yorkshire and the Humber | ~200K | 1.27× | |
| 03 | Wales | ~100K | 1.20× | |
| 04 | Scotland | ~200K | 1.11× | |
| 05 | South West | ~200K | 1.09× | |
| 06 | North East | ~80K | 1.09× | |
| 07 | East of England | ~200K | 0.97× | |
| 08 | East Midlands | ~100K | 0.94× | |
| 09 | Northern Ireland | ~50K | 0.85× | |
| 10 | South East | ~200K | 0.74× | |
| 11 | England | ~1.5M | 0.69× | |
| 12 | North West | ~100K | 0.50× |
The strongest cross-interests of the Bonmarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AirBaltic | Travel & Leisure | 27.24× | ||
| 02 | Tia Maria | Food & Beverages | 23.48× | ||
| 03 | Haier | Home & Garden | 15.11× | ||
| 04 | Nationwide Building Society | Business & Career | 14.28× | ||
| 05 | Evans (clothing) | Shopping | 13.66× | ||
| 06 | Ideal World | Shopping | 13.46× | ||
| 07 | Wakefield | Travel & Leisure | 11.53× | ||
| 08 | First Direct | Business & Career | 10.73× | ||
| 09 | Travelodge | Travel & Leisure | 10.70× | ||
| 10 | Bella Italia | Food & Beverages | 9.88× | ||
| 11 | H. Samuel | Fashion & Accessoires | 9.44× | ||
| 12 | Vistaprint | Business & Career | 9.14× | ||
| 13 | Eurostar | Cars & Mobility | 8.68× | ||
| 14 | Pavers Shoes | Fashion & Accessoires | 8.49× | ||
| 15 | Naked Wines | Food & Beverages | 8.14× | ||
| 16 | Studio | Home & Garden | 7.04× | ||
| 17 | Moonpig | Home & Garden | 7.02× | ||
| 18 | Mountain Warehouse | Fashion & Accessoires | 5.53× | ||
| 19 | Hotel Chocolat | Food & Beverages | 5.44× | ||
| 20 | Toolstation | Home & Garden | 3.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Creativity | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| DIY Mentality | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Bonmarché's target market in United Kingdom covers an estimated 1,992,777 people, concentrated in England and Yorkshire and the Humber.
82.8% of the Bonmarché audience are female, 17.2% are male, with an average age of 53.8 years.
Bonmarché fans show strongest brand affinity for Travelodge (10.7×), Nationwide Building Society (14.28×), and Moonpig (7.02×) over the country average.
Bonmarché fans in United Kingdom are most concentrated in England (reach ~1.5M), Yorkshire and the Humber (reach ~200K), and Scotland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bonmarché itself, the audience over-indexes on Nationwide Building Society (14.28×), Moonpig (7.02×), Eurostar (8.68×), and Naked Wines (8.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bonmarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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