A data profile of the people who buy, follow and care about Studio in United Kingdom — modelled from more than twelve digital signal sources. Studio has an estimated audience of 3,946,888 people in United Kingdom.
The average Studio fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Travelodge, Nationwide Building Society, Naked Wines, with strongest over-indexing on Travelodge (6.04× the country average).
Demographically, the Studio audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Studio fan in United Kingdom is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Travelodge.
The key figures that characterise the Studio profile in United Kingdom.
67.9% are female, 32.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.7 |
| Estimated audience size | 3,946,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Studio audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.3% |
| United Kingdom | 5.0% |
Where the Studio audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.61× | |
| 02 | England | ~3M | 1.46× | |
| 03 | Northern Ireland | ~100K | 1.20× | |
| 04 | Scotland | ~400K | 1.11× | |
| 05 | West Midlands | ~200K | 1.00× | |
| 06 | Yorkshire and the Humber | ~300K | 0.98× | |
| 07 | North East | ~100K | 0.97× | |
| 08 | East of England | ~200K | 0.60× | |
| 09 | East Midlands | ~200K | 0.55× | |
| 10 | South West | ~200K | 0.48× | |
| 11 | South East | ~200K | 0.35× | |
| 12 | North West | ~100K | 0.32× |
The strongest cross-interests of the Studio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cadbury World | Travel & Leisure | 8.85× | ||
| 02 | Nationwide Building Society | Business & Career | 8.62× | ||
| 03 | First Direct | Business & Career | 7.99× | ||
| 04 | PhotoBox | Internet & Social Media | 7.46× | ||
| 05 | Bella Italia | Food & Beverages | 7.15× | ||
| 06 | Bonmarché | Shopping | 7.04× | ||
| 07 | Sylvanian Families | Kids & Family | 6.75× | ||
| 08 | Vistaprint | Business & Career | 6.70× | ||
| 09 | In the Night Garden | Movies & TV | 6.58× | ||
| 10 | H. Samuel | Fashion & Accessoires | 6.05× | ||
| 11 | Travelodge | Travel & Leisure | 6.04× | ||
| 12 | Naked Wines | Food & Beverages | 5.15× | ||
| 13 | Virgin Experience Days | Home & Garden | 4.61× | ||
| 14 | Wagamama | Food & Beverages | 3.87× | ||
| 15 | Fat Face | Fashion & Accessoires | 3.58× | ||
| 16 | Mountain Warehouse | Fashion & Accessoires | 3.43× | ||
| 17 | Moonpig | Home & Garden | 3.37× | ||
| 18 | Toolstation | Home & Garden | 2.72× | ||
| 19 | Wikipedia | Internet & Social Media | 2.08× | ||
| 20 | Hobby | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Extroversion | THRILL | 1.25× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.84× |
Studio has an estimated audience of 3,946,888 people in United Kingdom, concentrated in England and Scotland.
67.9% of Studio fans are female, 32.1% are male, with an average age of 40.7 years.
Studio fans show strongest brand affinity for Travelodge (6.04×), Nationwide Building Society (8.62×), and Naked Wines (5.15×) over the country average.
Studio fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~400K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Studio itself, the audience over-indexes on Nationwide Building Society (8.62×), Naked Wines (5.15×), Toolstation (2.72×), and H. Samuel (6.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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