Rascasse Audience Intelligence

Studio Audience in Germany

A data profile of the people who buy, follow and care about Studio in Germany — modelled from more than twelve digital signal sources. Studio has an estimated audience of 2,073,135 people in Germany.

#1877among Topic in Germany#251in Home & Garden

The average Studio fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Alexandra Daddario, Humboldt University of Berlin, Tagesschau, with strongest over-indexing on Alexandra Daddario (7.56× the country average).

Demographically, the Studio audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Studio fan in Germany is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Alexandra Daddario.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studio profile in Germany.

Audience size
2.1M
in Germany
Gender
60.1%♀
39.9% male
Age
37.2
average years
Country rank
#3234
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Studio fans

60.1% are female, 39.9% are male, average age 37.2.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Studio audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age37.2
Estimated audience size2,073,135
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Studio audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Studio audience comes from Germany.

Worldwide audience distribution share by country for Studio
CountryShare
United States19.1%
Brazil8.3%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Studio fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K3.26×
02Hamburg~60K1.24×
03Sachsen-Anhalt~60K1.12×
04Niedersachsen~200K1.11×
05Berlin~100K1.07×
06Hessen~200K0.97×
07Schleswig-Holstein~70K0.95×
08Mecklenburg-Vorpommern~30K0.88×
09Saarland~20K0.82×
10Rheinland-Pfalz~80K0.75×
11Bayern~200K0.71×
12Thüringen~40K0.68×
13Nordrhein-Westfalen~300K0.67×
14Sachsen~70K0.66×
15Baden-Württemberg~200K0.60×
16Brandenburg~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Studio, Germany
0.60×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studio audience
#·InterestCategoryAffinity×
01Alexandra DaddarioMovies & TV7.56×
02Humboldt University of BerlinBusiness & Career7.56×
03Christian BaleMovies & TV7.56×
04Kurt CobainMusic & Radio7.56×
05Chester BenningtonMusic & Radio7.56×
06Gary OldmanMovies & TV7.56×
07Free University of BerlinBusiness & Career7.56×
08James HetfieldMusic & Radio7.56×
09RWTH Aachen UniversityBusiness & Career7.56×
10Planet Earth (TV series)Movies & TV7.26×
11Liza MinnelliMusic & Radio7.18×
12SynthesizerMusic & Radio6.68×
13Kaley CuocoMovies & TV5.43×
14Zoom!Business & Career5.41×
15ThingiverseArts & Culture5.21×
16Morgan FreemanMovies & TV4.98×
17Real propertyHome & Garden2.92×
18Nina ChubaMusic & Radio2.86×
19TagesschauMovies & TV1.77×
20NatureHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
MindfulnessBALANCE1.38×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studio audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
Sports ActivityPOWER0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Studio have in Germany?

Studio has an estimated audience of 2,073,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Studio fans?

60.1% of Studio fans are female, 39.9% are male, with an average age of 37.2 years.

03

Which brands do Studio fans like most?

Studio fans show strongest brand affinity for Alexandra Daddario (7.56×), Humboldt University of Berlin (7.56×), and Tagesschau (1.77×) over the country average.

04

Where do Studio fans live in Germany?

Studio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Studio fans also like?

Beyond Studio itself, the audience over-indexes on Humboldt University of Berlin (7.56×), Tagesschau (1.77×), Christian Bale (7.56×), and Kurt Cobain (7.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Studio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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