Studio Audience in Germany
Studio has an estimated audience of 2,073,135 people in Germany. 60.1% are female, 39.9% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Western Union, Real property, Tagesschau, Pets, Humboldt University of Berlin.
The average Studio fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Western Union, Real property, Tagesschau, with strongest over-indexing on Western Union (6.32× the country average). Demographically, the Studio audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Band
Demographics of Studio fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 37.2 |
| Estimated audience size | 2,073,135 |
Audience persona
The typical Studio fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,931 | 0.82× |
| Bayern | 298,627 | 0.9× |
| Niedersachsen | 264,495 | 1.31× |
| Baden-Württemberg | 204,635 | 0.72× |
| Hessen | 184,460 | 1.17× |
| Berlin | 100,642 | 1.09× |
| Rheinland-Pfalz | 88,735 | 0.85× |
| Schleswig-Holstein | 80,513 | 1.08× |
| Sachsen | 75,792 | 0.75× |
| Sachsen-Anhalt | 73,334 | 1.37× |
| Hamburg | 65,501 | 1.4× |
| Mecklenburg-Vorpommern | 37,037 | 0.94× |
| Brandenburg | 36,355 | 0.57× |
| Bremen | 32,867 | 1.85× |
| Thüringen | 30,933 | 0.59× |
| Saarland | 15,599 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.32× | Business & Career |
| Real property | 5.71× | Home & Garden |
| Tagesschau | 2.39× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Humboldt University of Berlin | 6.79× | Business & Career |
| Kurt Cobain | 7.56× | Music & Radio |
| Christian Bale | 7.56× | Movies & TV |
| Thingiverse | 7.03× | Arts & Culture |
| Automobiles | 1.62× | Cars & Mobility |
| Zoom! | 5.59× | Business & Career |
| Chester Bennington | 7.56× | Music & Radio |
| Alexandra Daddario | 5.45× | Movies & TV |
| Synthesizer | 7.56× | Music & Radio |
| Alice Cooper (band) | 6.77× | Music & Radio |
| Gary Oldman | 7.56× | Movies & TV |
| Gala | 1.63× | News |
| Italo disco | 5.75× | Music & Radio |
| Free University of Berlin | 7.56× | Business & Career |
| House music | 1.87× | Music & Radio |
| Jack White | 4.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Pet Ownership | JOY | 1.37 |
| Indulgence | JOY | 1.28 |
| Early Adopter Mentality | POWER | 1.27 |
| Creativity | OPEN | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.3% |
| United Kingdom | 5.0% |
See Studio audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Studio have in Germany?
Studio has an estimated audience of 2,073,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Studio fans?
60.1% of Studio fans are female, 39.9% are male, with an average age of 37.2 years.
Which brands do Studio fans like most?
Studio fans show strongest brand affinity for Western Union (6.32×), Real property (5.71×), and Tagesschau (2.39×) over the country average.
Where do Studio fans live in Germany?
Studio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 369,931), Bayern (reach 298,627), and Niedersachsen (reach 264,495). These three regions account for the largest share of the active audience.
What other brands do Studio fans also like?
Beyond Studio itself, the audience over-indexes on Real property (5.71×), Tagesschau (2.39×), Pets (1.72×), and Humboldt University of Berlin (6.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.