A data profile of the people who buy, follow and care about Studio in Brazil — modelled from more than twelve digital signal sources. Studio has an estimated audience of 6,552,424 people in Brazil.
Studio has an estimated audience of 6,552,424 people in Brazil. 78.2% are female, 21.8% are male, average age 36.5. Top brand affinities: Shopping malls, Medicine, Fragrances, Furniture, Beauty salons.
Top brand affinities include Shopping malls, Medicine, Fragrances, with strongest over-indexing on Shopping malls (2.06× the country average).
Demographically, the Studio audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Individualism.
The typical Studio fan in Brazil is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Studio profile in Brazil.
78.2% are female, 21.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 36.5 |
| Estimated audience size | 6,552,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Studio audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.3% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Studio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dafiti | Fashion & Accessoires | 2.12× | ||
| 02 | Shopping malls | Shopping | 2.06× | ||
| 03 | Hip hop music | Music & Radio | 2.06× | ||
| 04 | Medicine | Business & Career | 1.93× | ||
| 05 | Fragrances | Beauty & Wellness | 1.85× | ||
| 06 | Hypermarket | Shopping | 1.85× | ||
| 07 | Handbags | Fashion & Accessoires | 1.85× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.83× | ||
| 09 | Knitting | Home & Garden | 1.82× | ||
| 10 | Furniture | Home & Garden | 1.79× | ||
| 11 | Soul music | Music & Radio | 1.77× | ||
| 12 | Jazz music | Music & Radio | 1.73× | ||
| 13 | Animated movies | Movies & TV | 1.72× | ||
| 14 | College | Business & Career | 1.69× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.66× | ||
| 16 | Personal care | Health | 1.64× | ||
| 17 | Basketball | Sports | 1.64× | ||
| 18 | Action movies | Movies & TV | 1.57× | ||
| 19 | Entrepreneurship | Business & Career | 1.55× | ||
| 20 | Magazine Luiza | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.83× | |
| Individualism | JOY | 1.39× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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