Rascasse Audience Intelligence

Studio Audience in United States

A data profile of the people who buy, follow and care about Studio in United States — modelled from more than twelve digital signal sources. Studio has an estimated audience of 15,034,943 people in United States.

#1582among Topic in United States#178in Home & Garden

The average Studio fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Radio, Obsessed (2009 film), High school, with strongest over-indexing on Radio (1.82× the country average).

Demographically, the Studio audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Studio fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Radio.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studio profile in United States.

Audience size
15M
in United States
Gender
64.1%♀
35.9% male
Age
37.9
average years
Country rank
#2330
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Studio fans

64.1% are female, 35.9% are male, average age 37.9.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Studio audience in United States
MetricValue
Female64.1%
Male35.9%
Average age37.9
Estimated audience size15,034,943
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Studio audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Studio audience comes from United States.

Worldwide audience distribution share by country for Studio
CountryShare
United States19.1%
Brazil8.3%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studio audience in United States is strongest.

Fig. 05

Top regions by affinity

Studio fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.49×
02California~2.5M1.45×
03New York~1M1.30×
04Wyoming~30K1.30×
05Georgia~600K1.29×
06Louisiana~200K1.21×
07Arizona~400K1.16×
08Nevada~200K1.13×
09Washington, District of Columbia~50K1.13×
10Florida~1M1.12×
11Texas~1.5M1.11×
12Mississippi~100K1.09×
13Montana~50K1.09×
14Washington~300K1.08×
15South Carolina~200K1.08×
16Utah~100K1.08×
17Illinois~500K1.07×
18Oregon~200K1.07×
19Kansas~100K1.07×
20New Jersey~400K1.03×
21Maryland~300K1.02×
22Virginia~400K1.01×
23Tennessee~300K1.01×
24Connecticut~200K1.00×
25New Mexico~80K1.00×
26Hawaii~60K1.00×
27Arkansas~100K0.98×
28North Carolina~400K0.97×
29Missouri~200K0.97×
30Idaho~70K0.97×
31Massachusetts~300K0.96×
32Ohio~400K0.95×
33Alabama~200K0.94×
34Colorado~200K0.93×
35Rhode Island~40K0.92×
36South Dakota~30K0.92×
37Pennsylvania~500K0.91×
38Michigan~400K0.91×
39Indiana~300K0.91×
40Minnesota~200K0.90×
41North Dakota~30K0.89×
42Oklahoma~100K0.88×
43Kentucky~200K0.87×
44Iowa~100K0.86×
45Nebraska~60K0.86×
46Delaware~30K0.83×
47Wisconsin~200K0.81×
48New Hampshire~50K0.80×
49Maine~40K0.79×
50West Virginia~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Studio, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studio audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.05×
02OrigamiKids & Family4.05×
03AcrobaticsSports3.04×
04Obsessed (2009 film)Movies & TV2.84×
05City BankBusiness & Career2.50×
06Web serverTechnology & Electronics2.41×
07Gaming computerTechnology & Electronics2.10×
08Short storyLiterature2.05×
09High schoolBusiness & Career1.95×
10Real propertyHome & Garden1.88×
11CrochetHome & Garden1.88×
12House musicMusic & Radio1.85×
13WeavingFashion & Accessoires1.84×
14RadioTechnology & Electronics1.82×
15LibraryLiterature1.79×
16PastryFood & Beverages1.67×
17Scooby-DooMovies & TV1.64×
18Subscription business modelShopping1.60×
19Five BelowShopping1.55×
20Britney SpearsMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.21×
Urban LifestyleOPEN1.19×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studio audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Studio have in United States?

Studio has an estimated audience of 15,034,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Studio fans?

64.1% of Studio fans are female, 35.9% are male, with an average age of 37.9 years.

03

Which brands do Studio fans like most?

Studio fans show strongest brand affinity for Radio (1.82×), Obsessed (2009 film) (2.84×), and High school (1.95×) over the country average.

04

Where do Studio fans live in United States?

Studio fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Studio fans also like?

Beyond Studio itself, the audience over-indexes on Obsessed (2009 film) (2.84×), High school (1.95×), Real property (1.88×), and Stitch! (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Studio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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