Rascasse Audience Intelligence

Short story Audience in United States

A data profile of the people who buy, follow and care about Short story in United States — modelled from more than twelve digital signal sources. Short story has an estimated audience of 19,758,857 people in United States.

#1149among Topic in United States#27in Literature

The average Short story fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bestseller, Novel, Fiction books, with strongest over-indexing on Bestseller (4.55× the country average).

Demographically, the Short story audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Short story fan in United States is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Bestseller.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short story profile in United States.

Audience size
19.8M
in United States
Gender
68.2%♀
31.8% male
Age
39.5
average years
Country rank
#1673
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short story fans

68.2% are female, 31.8% are male, average age 39.5.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Short story audience in United States
MetricValue
Female68.2%
Male31.8%
Average age39.5
Estimated audience size19,758,857
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Short story audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Short story audience comes from United States.

Worldwide audience distribution share by country for Short story
CountryShare
United States17.4%
Brazil7.6%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short story audience in United States is strongest.

Fig. 05

Top regions by affinity

Short story fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K2.29×
02Nebraska~100K1.28×
03New York~1.5M1.20×
04New Hampshire~90K1.20×
05Alaska~50K1.12×
06Idaho~100K1.11×
07Maine~80K1.09×
08South Dakota~50K1.06×
09California~2.5M1.05×
10Virginia~500K1.05×
11Hawaii~90K1.05×
12Washington~400K1.04×
13New Mexico~100K1.04×
14Vermont~40K1.04×
15Iowa~200K1.02×
16Massachusetts~400K1.01×
17Louisiana~300K1.01×
18Arkansas~200K1.01×
19Kansas~200K1.01×
20Montana~60K1.01×
21Minnesota~300K1.00×
22Oregon~200K1.00×
23Oklahoma~200K1.00×
24Connecticut~200K1.00×
25Kentucky~200K0.99×
26North Carolina~600K0.98×
27North Dakota~40K0.98×
28Texas~1.5M0.97×
29Missouri~300K0.97×
30Colorado~300K0.96×
31Pennsylvania~600K0.95×
32Indiana~300K0.95×
33Utah~200K0.94×
34Mississippi~100K0.92×
35Georgia~600K0.91×
36Michigan~500K0.91×
37Maryland~300K0.91×
38South Carolina~300K0.91×
39New Jersey~500K0.90×
40Wisconsin~300K0.90×
41Alabama~200K0.90×
42Rhode Island~60K0.90×
43Illinois~600K0.87×
44Tennessee~300K0.87×
45Ohio~500K0.86×
46Arizona~300K0.85×
47Washington, District of Columbia~50K0.85×
48Delaware~50K0.84×
49Florida~1M0.78×
50Nevada~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Short story, United States
0.77×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short story audience
#·InterestCategoryAffinity×
01Pulp FictionMovies & TV6.43×
02NovellaLiterature6.38×
03The VoiceMovies & TV5.89×
04Detective fictionLiterature4.94×
05BestsellerLiterature4.55×
06Crime fictionLiterature3.94×
07Creative writingBusiness & Career3.73×
08BooksellingLiterature3.61×
09E-book readersTechnology & Electronics3.44×
10NovelLiterature3.19×
11Horror fictionMovies & TV3.14×
12Romance novelsLiterature2.76×
13Mystery fictionLiterature2.76×
14Romance filmMovies & TV2.66×
15Fiction booksLiterature2.41×
16CognitionHealth2.28×
17LiteratureBusiness & Career2.13×
18TeacherBusiness & Career2.07×
19PoetryLiterature2.04×
20ComicsLiterature1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Short story audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
MindfulnessBALANCE1.57×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Short story audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
Career OrientationPOWER1.01×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Short story have in United States?

Short story has an estimated audience of 19,758,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Short story fans?

68.2% of Short story fans are female, 31.8% are male, with an average age of 39.5 years.

03

Which brands do Short story fans like most?

Short story fans show strongest brand affinity for Bestseller (4.55×), Novel (3.19×), and Fiction books (2.41×) over the country average.

04

Where do Short story fans live in United States?

Short story fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Short story fans also like?

Beyond Short story itself, the audience over-indexes on Novel (3.19×), Fiction books (2.41×), Detective fiction (4.94×), and Creative writing (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Short story audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Short story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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