Short story Audience in United States

Short story logo

Short story has an estimated audience of 19,758,857 people in United States. 68.2% are female, 31.8% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Bestseller, Novel, Fiction books, Detective fiction, Creative writing.

The average Short story fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bestseller, Novel, Fiction books, with strongest over-indexing on Bestseller (4.55× the country average). Demographically, the Short story audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Short story fans

Demographic split for Short story audience in United States
MetricValue
Female68.2%
Male31.8%
Average age39.5
Estimated audience size19,758,857

Audience persona

The typical Short story fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bestseller.

Top regions in United States

Top regions ranked by reach for Short story in United States
RegionReachAffinity
California2,497,1811.15×
Texas1,700,0311×
New York1,506,5321.36×
Florida1,104,2100.83×
Pennsylvania621,2320.93×
Illinois598,4260.91×
Georgia592,9730.97×
North Carolina574,1440.97×
Ohio530,5490.87×
Virginia523,9871.09×
Michigan492,9470.95×
New Jersey480,0880.96×
Washington461,0461.16×
Massachusetts415,0061.07×
Tennessee360,9340.91×
Arizona347,9620.86×
Indiana327,1910.91×
Maryland321,3690.95×
Missouri316,5650.99×
Colorado292,9400.94×
Minnesota286,0571.01×
South Carolina277,6650.93×
Wisconsin264,7150.89×
Kentucky251,5411.02×
Louisiana247,1000.97×
Oregon244,6041.08×
Alabama235,1920.85×
Oklahoma221,8751.01×
West Virginia213,9292.33×
Connecticut204,2591.03×
Utah173,3640.98×
Arkansas170,8981.05×
Iowa156,1730.96×
Mississippi152,3100.94×
Nevada144,9670.76×
Nebraska144,8111.46×
Kansas142,8690.92×
Idaho98,9351×
New Mexico98,7091×
Hawaii87,2171.03×
New Hampshire80,3291.03×
Maine72,5891.03×
Washington, District of Columbia54,0540.91×
Montana51,5450.94×
Rhode Island51,5280.82×
South Dakota43,4820.95×
Delaware41,2360.76×
Alaska39,8780.94×
North Dakota35,4250.87×
Vermont34,7761×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Short story audience
BrandAffinityCategory
Bestseller4.55×Literature
Novel3.19×Literature
Fiction books2.41×Literature
Detective fiction4.94×Literature
Creative writing3.73×Business & Career
Crime fiction3.94×Literature
Literature2.13×Business & Career
Bookselling3.61×Literature
Romance novels2.76×Literature
Mystery fiction2.76×Literature
Pulp Fiction6.43×Movies & TV
Horror fiction3.14×Movies & TV
Cognition2.28×Health
Poetry2.04×Literature
Novella6.38×Literature
E-book readers3.44×Technology & Electronics
The Voice5.89×Movies & TV
Romance film2.66×Movies & TV
Teacher2.07×Business & Career
Comics1.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Short story audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
SpiritualityBALANCE1.37
TravellingTHRILL1.3
SustainabilityBALANCE1.29
MindfulnessBALANCE1.29
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Short story
CountryShare
United States17.4%
Brazil7.6%
Italy6.9%

See Short story audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Short story have in United States?

Short story has an estimated audience of 19,758,857 people in United States, concentrated in California and Texas.

What is the gender split and age of Short story fans?

68.2% of Short story fans are female, 31.8% are male, with an average age of 39.5 years.

Which brands do Short story fans like most?

Short story fans show strongest brand affinity for Bestseller (4.55×), Novel (3.19×), and Fiction books (2.41×) over the country average.

Where do Short story fans live in United States?

Short story fans in United States are most concentrated in California (reach 2,497,181), Texas (reach 1,700,031), and New York (reach 1,506,532). These three regions account for the largest share of the active audience.

What other brands do Short story fans also like?

Beyond Short story itself, the audience over-indexes on Novel (3.19×), Fiction books (2.41×), Detective fiction (4.94×), and Creative writing (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Short story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.