Novella Audience in United States

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Novella has an estimated audience of 5,003,317 people in United States. 76.7% are female, 23.3% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Orange, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Novella fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Orange, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Orange (38.12× the country average). Demographically, the Novella audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Novella fans

Demographic split for Novella audience in United States
MetricValue
Female76.7%
Male23.3%
Average age43.4
Estimated audience size5,003,317

Audience persona

The typical Novella fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Orange.

Top regions in United States

Top regions ranked by reach for Novella in United States
RegionReachAffinity
California579,9031.05×
Texas372,5580.87×
New York311,8201.12×
Florida281,0310.83×
Ohio232,2941.51×
North Carolina175,8371.17×
Michigan169,9401.3×
Pennsylvania165,6900.98×
New Jersey158,4671.25×
Illinois154,8710.93×
Georgia147,0400.95×
Missouri125,8691.56×
Virginia121,7971×
Massachusetts114,6981.16×
Washington112,3081.12×
Tennessee98,5260.98×
Arizona93,3480.91×
Indiana83,8290.92×
Maryland82,6100.96×
Wisconsin75,6791.01×
South Carolina74,2550.99×
Colorado72,8390.92×
Connecticut70,6401.41×
Alabama67,9280.97×
Minnesota65,1310.91×
Kentucky64,8351.03×
Oregon61,1071.07×
Oklahoma56,5031.02×
Louisiana56,0570.87×
Nevada55,7081.15×
Kansas39,6291.01×
Utah39,3910.88×
Iowa36,5940.89×
Arkansas36,3310.88×
Mississippi34,3640.83×
New Hampshire26,8521.36×
Idaho23,5990.94×
West Virginia22,0380.95×
Maine21,6251.21×
New Mexico20,8880.83×
Nebraska20,8080.83×
Hawaii17,3730.81×
Rhode Island14,5500.91×
Washington, District of Columbia13,9910.93×
Montana11,6250.84×
Vermont10,4581.19×
Delaware9,6890.7×
South Dakota9,6630.84×
Alaska9,5930.9×
North Dakota7,8400.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novella audience
BrandAffinityCategory
Orange38.12×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Goodreads12.73×Literature
Income tax13.19×Business & Career
MSN4.21×News
Pole dance20.24×Sports
Romanticism10.33×Politics & Society
Tessa Thompson13.25×Movies & TV
Book discussion club7.99×Literature
El Corte Inglés20×Shopping
Indeed.com3.04×Business & Career
Google Maps2.9×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
Bestseller5.15×Literature
Staples (Canada)3.51×Business & Career
Wattpad7.3×Internet & Social Media
Steam4.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novella audience
TraitClusterScore
MindfulnessBALANCE1.49
IndulgenceJOY1.33
TraditionCONSERVATISM1.32
SpiritualityBALANCE1.22
Social Media UsageJOY1.21
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Novella
CountryShare
Brazil44.4%
United States11.7%
Italy6.8%

See Novella audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Novella have in United States?

Novella has an estimated audience of 5,003,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Novella fans?

76.7% of Novella fans are female, 23.3% are male, with an average age of 43.4 years.

Which brands do Novella fans like most?

Novella fans show strongest brand affinity for Orange (38.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Novella fans live in United States?

Novella fans in United States are most concentrated in California (reach 579,903), Texas (reach 372,558), and New York (reach 311,820). These three regions account for the largest share of the active audience.

What other brands do Novella fans also like?

Beyond Novella itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.