Rascasse Audience Intelligence

Novella Audience in United States

A data profile of the people who buy, follow and care about Novella in United States — modelled from more than twelve digital signal sources. Novella has an estimated audience of 5,003,317 people in United States.

#34among Literary genre in United States#3793among Topic in United States#110in Literature

The average Novella fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Goodreads, Romanticism, Book discussion club, with strongest over-indexing on Goodreads (12.18× the country average).

Demographically, the Novella audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novella fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Goodreads.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novella profile in United States.

Audience size
5M
in United States
Gender
76.7%♀
23.3% male
Age
43.4
average years
Country rank
#6704
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novella fans

76.7% are female, 23.3% are male, average age 43.4.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Novella audience in United States
MetricValue
Female76.7%
Male23.3%
Average age43.4
Estimated audience size5,003,317
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Novella audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3916%
40-4923%
50+33%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Novella audience comes from United States.

Worldwide audience distribution share by country for Novella
CountryShare
Brazil44.3%
United States11.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novella audience in United States is strongest.

Fig. 05

Top regions by affinity

Novella fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.99×
02Missouri~100K1.50×
03Ohio~200K1.37×
04New Hampshire~30K1.28×
05Connecticut~60K1.27×
06Michigan~200K1.24×
07Maine~20K1.19×
08Vermont~10K1.12×
09Massachusetts~100K1.11×
10Nevada~50K1.11×
11Wisconsin~80K1.10×
12North Carolina~200K1.08×
13Washington~100K1.06×
14New York~300K1.04×
15Kansas~40K1.02×
16Oregon~60K1.01×
17West Virginia~20K1.01×
18Oklahoma~60K1.00×
19Alaska~10K1.00×
20Rhode Island~20K0.99×
21California~500K0.98×
22Kentucky~60K0.98×
23Virginia~100K0.97×
24South Carolina~70K0.97×
25Alabama~70K0.97×
26Pennsylvania~200K0.95×
27Idaho~20K0.95×
28North Dakota~10K0.95×
29Tennessee~90K0.93×
30Maryland~80K0.93×
31Montana~10K0.93×
32Indiana~80K0.92×
33Arkansas~40K0.92×
34Iowa~40K0.92×
35South Dakota~10K0.92×
36Georgia~100K0.91×
37Minnesota~70K0.91×
38Arizona~90K0.90×
39Colorado~70K0.89×
40Louisiana~60K0.89×
41Mississippi~40K0.89×
42Washington, District of Columbia~10K0.89×
43Utah~40K0.88×
44Nebraska~20K0.88×
45Delaware~10K0.88×
46Illinois~100K0.87×
47Hawaii~20K0.87×
48New Mexico~20K0.86×
49Texas~400K0.84×
50Florida~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Novella, United States
0.80×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novella audience
#·InterestCategoryAffinity×
01Pole danceSports19.31×
02Little Red Riding HoodLiterature18.99×
03El Corte InglésShopping17.35×
04OrangeTechnology & Electronics14.99×
05FlirtingKids & Family12.74×
06GoodreadsLiterature12.18×
07RomanticismPolitics & Society11.41×
08Book discussion clubLiterature9.24×
09Gossip GirlMovies & TV8.05×
10Amazon KindleLiterature6.64×
11Young-adult fictionLiterature6.55×
12Short storyLiterature6.38×
13Dexter (TV series)Movies & TV5.22×
14BestsellerLiterature5.01×
15E-book readersTechnology & Electronics3.73×
16Mother's DayKids & Family2.73×
17FIFA World CupSports1.70×
18HappinessHealth1.65×
19NatureHome & Garden1.57×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novella audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novella audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Healthy LifestyleBALANCE0.95×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novella have in United States?

Novella has an estimated audience of 5,003,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Novella fans?

76.7% of Novella fans are female, 23.3% are male, with an average age of 43.4 years.

03

Which brands do Novella fans like most?

Novella fans show strongest brand affinity for Goodreads (12.18×), Romanticism (11.41×), and Book discussion club (9.24×) over the country average.

04

Where do Novella fans live in United States?

Novella fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Novella fans also like?

Beyond Novella itself, the audience over-indexes on Romanticism (11.41×), Book discussion club (9.24×), Short story (6.38×), and Pole dance (19.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Novella audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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