Pole dance Audience in United States

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Pole dance has an estimated audience of 2,129,980 people in United States. 64.0% are female, 36.0% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Novella, Gay Love, Performance, Jazz dance, African diaspora culture.

The average Pole dance fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Novella, Gay Love, Performance, with strongest over-indexing on Novella (19.31× the country average). Demographically, the Pole dance audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Pole dance fans

Demographic split for Pole dance audience in United States
MetricValue
Female64.0%
Male36.0%
Average age33.8
Estimated audience size2,129,980

Audience persona

The typical Pole dance fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Novella.

Top regions in United States

Top regions ranked by reach for Pole dance in United States
RegionReachAffinity
California344,4601.47×
Texas223,8451.22×
Florida183,5351.27×
New York168,5351.42×
Illinois74,8111.05×
Georgia67,8321.03×
Pennsylvania66,8220.93×
North Carolina66,1201.03×
New Jersey65,8881.22×
Washington62,1321.45×
Virginia56,9991.1×
Ohio56,4610.86×
Massachusetts51,5091.23×
Michigan49,2340.88×
Arizona47,3401.09×
Maryland40,9141.12×
Tennessee39,7330.93×
Colorado39,0091.16×
Indiana35,3310.91×
Missouri32,5010.95×
Wisconsin31,5100.98×
Oregon31,4771.29×
South Carolina30,4170.95×
Minnesota29,9310.98×
Utah28,0161.47×
Louisiana26,5970.97×
Alabama25,9510.87×
Nevada25,0971.22×
Kentucky22,4980.84×
Oklahoma21,5020.91×
Connecticut21,4241×
Kansas15,9390.95×
Arkansas15,8640.9×
Mississippi14,1070.8×
Iowa13,8770.79×
Idaho10,9451.02×
Hawaii10,3291.13×
New Mexico10,0850.94×
Nebraska8,4220.79×
Washington, District of Columbia8,2051.28×
West Virginia6,7530.68×
New Hampshire6,3200.75×
Maine6,1940.81×
Rhode Island6,1320.9×
Montana4,8850.83×
Alaska4,6491.02×
Delaware4,4950.76×
South Dakota3,5230.72×
North Dakota3,0470.7×
Vermont2,9540.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pole dance audience
BrandAffinityCategory
Novella19.31×Literature
Gay Love12.04×Politics & Society
Performance17.24×Business & Career
Jazz dance14.38×Sports
African diaspora culture16.53×Politics & Society
The Royal Ballet21.57×Arts & Culture
American Ballet Theatre16.46×Arts & Culture
New York City Ballet17.79×Arts & Culture
Dance2.43×Business & Career
Choreography6.64×Sports
Flirting15.62×Kids & Family
Competitive dance10.65×Sports
Aerial dance21.03×Music & Radio
Contemporary dance5.58×Arts & Culture
Aerial silk21.08×Fashion & Accessoires
Mariinsky Ballet22.72×Arts & Culture
Body piercing4.41×Fashion & Accessoires
Dating agency24.68×Kids & Family
Dance studio4.07×Sports
Milk and Honey (musical)12.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pole dance audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Sports ActivityPOWER1.62
MindfulnessBALANCE1.57
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.44
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Pole dance
CountryShare
United States20.0%
Italy9.8%
Brazil7.8%

See Pole dance audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Pole dance have in United States?

Pole dance has an estimated audience of 2,129,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Pole dance fans?

64.0% of Pole dance fans are female, 36.0% are male, with an average age of 33.8 years.

Which brands do Pole dance fans like most?

Pole dance fans show strongest brand affinity for Novella (19.31×), Gay Love (12.04×), and Performance (17.24×) over the country average.

Where do Pole dance fans live in United States?

Pole dance fans in United States are most concentrated in California (reach 344,460), Texas (reach 223,845), and Florida (reach 183,535). These three regions account for the largest share of the active audience.

What other brands do Pole dance fans also like?

Beyond Pole dance itself, the audience over-indexes on Gay Love (12.04×), Performance (17.24×), Jazz dance (14.38×), and African diaspora culture (16.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pole dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.