Rascasse Audience Intelligence

Pole dance Audience in United States

A data profile of the people who buy, follow and care about Pole dance in United States — modelled from more than twelve digital signal sources. Pole dance has an estimated audience of 2,129,980 people in United States.

#165among Sport in United States#6122among Topic in United States#1217in Sports

The average Pole dance fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Novella, Gay Love, Performance, with strongest over-indexing on Novella (19.31× the country average).

Demographically, the Pole dance audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pole dance fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Novella.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pole dance profile in United States.

Audience size
2.1M
in United States
Gender
64.0%♀
36.0% male
Age
33.8
average years
Country rank
#13571
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pole dance fans

64.0% are female, 36.0% are male, average age 33.8.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Pole dance audience in United States
MetricValue
Female64.0%
Male36.0%
Average age33.8
Estimated audience size2,129,980
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Pole dance audience in United States
Age bracketShare%
16-1928%
20-2928%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Pole dance audience comes from United States.

Worldwide audience distribution share by country for Pole dance
CountryShare
United States20.0%
Italy9.8%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pole dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Pole dance fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.38×
02Washington~60K1.37×
03California~300K1.36×
04New York~200K1.29×
05Oregon~30K1.27×
06Florida~200K1.26×
07Washington, District of Columbia~8K1.19×
08Texas~200K1.18×
09Nevada~20K1.18×
10New Jersey~60K1.17×
11Hawaii~10K1.16×
12Maryland~40K1.13×
13Colorado~40K1.13×
14Massachusetts~50K1.12×
15Arizona~50K1.08×
16Virginia~50K1.06×
17Alaska~5K1.04×
18Illinois~70K1.03×
19Georgia~70K1.03×
20North Carolina~70K1.03×
21Idaho~10K1.03×
22Connecticut~20K1.01×
23Missouri~30K0.98×
24Louisiana~30K0.98×
25New Mexico~10K0.98×
26Kansas~20K0.96×
27South Carolina~30K0.95×
28Oklahoma~20K0.95×
29Indiana~40K0.94×
30Minnesota~30K0.94×
31Vermont~4K0.94×
32Tennessee~40K0.93×
33Arkansas~20K0.93×
34Rhode Island~6K0.93×
35North Dakota~4K0.93×
36Delaware~5K0.92×
37Pennsylvania~70K0.91×
38Wisconsin~30K0.91×
39Alabama~30K0.88×
40Mississippi~20K0.88×
41Nebraska~9K0.88×
42Maine~7K0.88×
43Montana~5K0.87×
44Kentucky~20K0.86×
45Michigan~50K0.85×
46New Hampshire~7K0.85×
47South Dakota~4K0.85×
48Ohio~60K0.84×
49Iowa~10K0.82×
50West Virginia~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Pole dance, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pole dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pole dance audience
#·InterestCategoryAffinity×
01Dating agencyKids & Family24.68×
02Mariinsky BalletArts & Culture22.72×
03The Royal BalletArts & Culture21.57×
04Aerial silkFashion & Accessoires21.08×
05Aerial danceMusic & Radio21.03×
06NovellaLiterature19.31×
07New York City BalletArts & Culture17.79×
08PerformanceBusiness & Career17.24×
09African diaspora culturePolitics & Society16.53×
10American Ballet TheatreArts & Culture16.46×
11FlirtingKids & Family15.62×
12Jazz danceSports14.38×
13Milk and Honey (musical)Music & Radio12.05×
14Gay LovePolitics & Society12.04×
15Competitive danceSports10.65×
16ChoreographySports6.64×
17Contemporary danceArts & Culture5.58×
18Body piercingFashion & Accessoires4.41×
19Dance studioSports4.07×
20DanceBusiness & Career2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pole dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pole dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
ExtroversionTHRILL1.75×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pole dance audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.75×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pole dance have in United States?

Pole dance has an estimated audience of 2,129,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pole dance fans?

64.0% of Pole dance fans are female, 36.0% are male, with an average age of 33.8 years.

03

Which brands do Pole dance fans like most?

Pole dance fans show strongest brand affinity for Novella (19.31×), Gay Love (12.04×), and Performance (17.24×) over the country average.

04

Where do Pole dance fans live in United States?

Pole dance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pole dance fans also like?

Beyond Pole dance itself, the audience over-indexes on Gay Love (12.04×), Performance (17.24×), Jazz dance (14.38×), and African diaspora culture (16.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Pole dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pole dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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