Aerial silk Audience in United States

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Aerial silk has an estimated audience of 651,364 people in United States. 70.4% are female, 29.6% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Bank account, UK garage, Hibachi, Grinch.

The average Aerial silk fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Bank account, UK garage, with strongest over-indexing on Goop (12.37× the country average). Demographically, the Aerial silk audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Aerial silk fans

Demographic split for Aerial silk audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.0
Estimated audience size651,364

Audience persona

The typical Aerial silk fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Aerial silk in United States
RegionReachAffinity
California80,6141.13×
Texas50,8550.91×
Florida46,1671.05×
New York32,1830.88×
Georgia24,3851.22×
North Carolina22,1741.13×
Illinois18,3830.85×
Pennsylvania16,9550.77×
Ohio16,7070.83×
Virginia16,5441.04×
Washington15,8401.21×
Michigan15,2300.89×
Utah15,0362.58×
Colorado14,7311.43×
Tennessee14,5051.11×
Missouri13,8071.31×
New Jersey13,4810.81×
Massachusetts11,4200.89×
Oregon11,4191.53×
Arizona11,2010.84×
Indiana10,7140.9×
Minnesota9,0180.97×
Maryland8,7380.78×
Wisconsin8,5880.88×
Louisiana8,3190.99×
South Carolina7,9450.81×
Oklahoma7,9131.09×
Kentucky7,5940.93×
Alabama7,4250.82×
Nevada6,0750.96×
Kansas5,5971.09×
Connecticut5,1830.79×
Idaho4,2321.3×
Arkansas4,0460.75×
Iowa3,5260.66×
Mississippi3,4210.64×
New Hampshire2,9741.16×
Hawaii2,9701.06×
South Dakota2,6341.75×
Alaska2,2771.63×
Nebraska2,2480.69×
New Mexico2,1470.66×
West Virginia2,0200.67×
Maine2,0080.86×
Montana1,9691.09×
Washington, District of Columbia1,8670.95×
Rhode Island1,3990.67×
Vermont1,1861.04×
Delaware1,0390.58×
North Dakota9850.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aerial silk audience
BrandAffinityCategory
Goop12.37×Internet & Social Media
Bank account4.98×Business & Career
UK garage10.91×Music & Radio
Hibachi15.15×Food & Beverages
Grinch7.63×Movies & TV
Natural rubber3.81×Cars & Mobility
Vocal harmony8.31×Music & Radio
Historic site7.67×Arts & Culture
Product design3.5×Business & Career
Fairy godmother12.99×Literature
Governor of Michigan12.28×Politics & Society
Kingdom of Judah11.43×Politics & Society
Stamp collecting6.62×Home & Garden
Nationality2.9×Politics & Society
Google Home8.25×Technology & Electronics
Home construction1.8×Home & Garden
Collectable1.96×Kids & Family
Wok7.97×Food & Beverages
Grace Slick10.29×Music & Radio
headspace10.9×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aerial silk audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
MindfulnessBALANCE2.29
Sports ActivityPOWER1.86
SustainabilityBALANCE1.84
Risk AppetiteTHRILL1.66
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Aerial silk
CountryShare
United States26.0%
Brazil7.7%
United Kingdom6.7%

See Aerial silk audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Aerial silk have in United States?

Aerial silk has an estimated audience of 651,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Aerial silk fans?

70.4% of Aerial silk fans are female, 29.6% are male, with an average age of 36.0 years.

Which brands do Aerial silk fans like most?

Aerial silk fans show strongest brand affinity for Goop (12.37×), Bank account (4.98×), and UK garage (10.91×) over the country average.

Where do Aerial silk fans live in United States?

Aerial silk fans in United States are most concentrated in California (reach 80,614), Texas (reach 50,855), and Florida (reach 46,167). These three regions account for the largest share of the active audience.

What other brands do Aerial silk fans also like?

Beyond Aerial silk itself, the audience over-indexes on Bank account (4.98×), UK garage (10.91×), Hibachi (15.15×), and Grinch (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerial silk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.