Circus Audience in United States

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Circus has an estimated audience of 10,857,740 people in United States. 59.6% are female, 40.4% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Acrobatics, Trapeze, Aerial dance, Aerial silk, Contemporary circus.

The average Circus fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Acrobatics, Trapeze, Aerial dance, with strongest over-indexing on Acrobatics (7.73× the country average). Demographically, the Circus audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Circus fans

Demographic split for Circus audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.3
Estimated audience size10,857,740

Audience persona

The typical Circus fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Acrobatics.

Top regions in United States

Top regions ranked by reach for Circus in United States
RegionReachAffinity
California1,476,8081.24×
Texas1,149,8631.23×
Florida826,0711.12×
New York733,2711.21×
Illinois414,4391.15×
Georgia392,9211.17×
Ohio377,0951.13×
Pennsylvania336,4990.92×
North Carolina320,2910.98×
Virginia318,8861.21×
Michigan299,0431.05×
New Jersey280,2391.01×
Arizona259,3041.17×
Massachusetts251,8411.18×
Tennessee230,2511.06×
Washington216,5370.99×
Indiana197,6381×
Missouri187,5171.07×
Maryland182,3590.98×
Colorado176,8081.03×
Alabama169,9311.12×
South Carolina164,8521.01×
Louisiana159,1511.14×
Nevada157,5561.5×
Minnesota154,8301×
Kentucky133,7770.98×
Wisconsin128,9910.79×
Connecticut117,0221.07×
Oklahoma113,8480.94×
Oregon111,3480.89×
Utah98,3141.01×
Arkansas84,3330.94×
Kansas80,1000.94×
Iowa75,8640.85×
Mississippi71,0730.79×
New Mexico51,2900.94×
Nebraska48,1070.88×
West Virginia46,4500.92×
Idaho45,3400.83×
Rhode Island39,1181.13×
New Hampshire37,4900.88×
South Dakota33,3541.33×
Hawaii32,7090.7×
Maine31,9670.82×
Montana27,8840.93×
North Dakota26,2301.18×
Washington, District of Columbia25,6430.79×
Delaware22,0160.73×
Alaska15,7220.68×
Wyoming12,1410.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circus audience
BrandAffinityCategory
Acrobatics7.73×Sports
Trapeze12.33×Sports
Aerial dance13.22×Music & Radio
Aerial silk14.67×Fashion & Accessoires
Contemporary circus11.84×Travel & Leisure
Quinceañera (telenovela)2.97×Movies & TV
Cirque du Soleil4.73×Music & Radio
Wingstop1.58×Food & Beverages
New Mexico1.71×Travel & Leisure
Thanksgiving1.6×Kids & Family
Acrobatic gymnastics9.32×Sports
Burlington1.64×Fashion & Accessoires
Magic (illusion)1.84×Kids & Family
Telemundo2.23×Movies & TV
Spanish language1.66×Politics & Society
Clown4.32×Kids & Family
Latin music (genre)1.75×Music & Radio
Pacific Ocean1.65×Travel & Leisure
Univision2.42×Movies & TV
Electronic publishing1.59×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circus audience
TraitClusterScore
ExtroversionTHRILL1.65
Sports ActivityPOWER1.22
MindfulnessBALANCE1.2
Early Adopter MentalityPOWER1.18
Urban LifestyleOPEN1.14
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Circus
CountryShare
United States30.2%
United Kingdom6.5%
Italy4.5%

See Circus audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Circus have in United States?

Circus has an estimated audience of 10,857,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Circus fans?

59.6% of Circus fans are female, 40.4% are male, with an average age of 39.3 years.

Which brands do Circus fans like most?

Circus fans show strongest brand affinity for Acrobatics (7.73×), Trapeze (12.33×), and Aerial dance (13.22×) over the country average.

Where do Circus fans live in United States?

Circus fans in United States are most concentrated in California (reach 1,476,808), Texas (reach 1,149,863), and Florida (reach 826,071). These three regions account for the largest share of the active audience.

What other brands do Circus fans also like?

Beyond Circus itself, the audience over-indexes on Trapeze (12.33×), Aerial dance (13.22×), Aerial silk (14.67×), and Contemporary circus (11.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.