Rascasse Audience Intelligence

Circus Audience in Germany

A data profile of the people who buy, follow and care about Circus in Germany — modelled from more than twelve digital signal sources. Circus has an estimated audience of 1,227,957 people in Germany.

#125among Touchpoint in Germany#144in Kids & Family

The average Circus fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Circus Krone, Acrobatics, Sports, with strongest over-indexing on Circus Krone (9.62× the country average).

Demographically, the Circus audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Circus fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Circus Krone.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Circus profile in Germany.

Audience size
1.2M
in Germany
Gender
62.2%♀
37.8% male
Age
37.5
average years
Country rank
#5392
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Circus fans

62.2% are female, 37.8% are male, average age 37.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Circus audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age37.5
Estimated audience size1,227,957
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Circus audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3925%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Circus audience comes from Germany.

Worldwide audience distribution share by country for Circus
CountryShare
United States30.1%
United Kingdom6.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Circus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Circus fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.47×
02Baden-Württemberg~200K1.39×
03Hessen~100K1.25×
04Rheinland-Pfalz~70K1.20×
05Nordrhein-Westfalen~300K1.11×
06Berlin~60K1.03×
07Sachsen~60K1.02×
08Bayern~200K1.01×
09Brandenburg~40K1.01×
10Niedersachsen~100K0.99×
11Hamburg~30K0.96×
12Thüringen~30K0.91×
13Saarland~10K0.85×
14Schleswig-Holstein~40K0.84×
15Bremen~9K0.83×
16Sachsen-Anhalt~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Circus, Germany
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Circus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Circus audience
#·InterestCategoryAffinity×
01Zirkus Charles KnieTravel & Leisure19.79×
02TrapezeSports17.71×
03JugglingSports9.79×
04Circus KroneTravel & Leisure9.62×
05AcrobaticsSports8.50×
06Cirque du SoleilMusic & Radio8.06×
07Animal trainingPets & Animals6.11×
08Artistic gymnasticsSports5.82×
09Push-upSports3.48×
10Equine therapyHealth2.33×
11GymnasticsSports2.29×
12Robert RedfordMovies & TV2.22×
13Fitness and figure competitionSports2.20×
14CHIO AachenSports1.98×
15Thomas GottschalkMovies & TV1.63×
16Strength trainingSports1.59×
17SportsSports1.54×
18Health & wellnessHealth1.52×
19More NutritionHealth1.50×
20GmailInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Circus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Circus audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.52×
MindfulnessBALANCE1.42×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Circus audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
Need for SecurityCONSERVATISM1.02×
Quality AwarenessPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Circus have in Germany?

Circus has an estimated audience of 1,227,957 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Circus fans?

62.2% of Circus fans are female, 37.8% are male, with an average age of 37.5 years.

03

Which brands do Circus fans like most?

Circus fans show strongest brand affinity for Circus Krone (9.62×), Acrobatics (8.5×), and Sports (1.54×) over the country average.

04

Where do Circus fans live in Germany?

Circus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Circus fans also like?

Beyond Circus itself, the audience over-indexes on Acrobatics (8.5×), Sports (1.54×), Zirkus Charles Knie (19.79×), and Trapeze (17.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Circus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Circus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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