Circus Audience in Germany
Circus has an estimated audience of 1,227,957 people in Germany. 62.2% are female, 37.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Acrobatics, Zirkus Charles Knie, Sports, Trapeze, Circus Krone.
The average Circus fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Acrobatics, Zirkus Charles Knie, Sports, with strongest over-indexing on Acrobatics (8.5× the country average). Demographically, the Circus audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Circus fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 37.5 |
| Estimated audience size | 1,227,957 |
Audience persona
The typical Circus fan in Germany is more female, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Acrobatics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,416 | 1.22× |
| Baden-Württemberg | 216,270 | 1.29× |
| Bayern | 212,305 | 1.08× |
| Niedersachsen | 127,343 | 1.07× |
| Hessen | 124,606 | 1.33× |
| Rheinland-Pfalz | 73,343 | 1.19× |
| Berlin | 58,304 | 1.06× |
| Sachsen | 54,871 | 0.91× |
| Brandenburg | 39,957 | 1.05× |
| Schleswig-Holstein | 39,731 | 0.9× |
| Hamburg | 28,424 | 1.02× |
| Thüringen | 27,554 | 0.88× |
| Sachsen-Anhalt | 23,341 | 0.73× |
| Mecklenburg-Vorpommern | 20,291 | 0.87× |
| Saarland | 11,817 | 0.78× |
| Bremen | 9,045 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Acrobatics | 8.5× | Sports |
| Zirkus Charles Knie | 19.79× | Travel & Leisure |
| Sports | 1.54× | Sports |
| Trapeze | 17.71× | Sports |
| Circus Krone | 9.62× | Travel & Leisure |
| Cirque du Soleil | 8.06× | Music & Radio |
| Push-up | 3.48× | Sports |
| Artistic gymnastics | 5.82× | Sports |
| Gymnastics | 2.29× | Sports |
| Gmail | 1.5× | Internet & Social Media |
| More Nutrition | 1.5× | Health |
| Equine therapy | 2.33× | Health |
| Health & wellness | 1.52× | Health |
| Let's Dance (German TV series) | 1.66× | Movies & TV |
| Animal training | 6.11× | Pets & Animals |
| Fitness and figure competition | 2.2× | Sports |
| Robert Redford | 2.22× | Movies & TV |
| Juggling | 9.79× | Sports |
| Strength training | 1.59× | Sports |
| Florian Silbereisen | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.51 |
| Indulgence | JOY | 1.38 |
| Extroversion | THRILL | 1.35 |
| Pet Ownership | JOY | 1.32 |
| Sustainability | BALANCE | 1.28 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.5% |
| Italy | 4.5% |
See Circus audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Circus have in Germany?
Circus has an estimated audience of 1,227,957 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Circus fans?
62.2% of Circus fans are female, 37.8% are male, with an average age of 37.5 years.
Which brands do Circus fans like most?
Circus fans show strongest brand affinity for Acrobatics (8.5×), Zirkus Charles Knie (19.79×), and Sports (1.54×) over the country average.
Where do Circus fans live in Germany?
Circus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,416), Baden-Württemberg (reach 216,270), and Bayern (reach 212,305). These three regions account for the largest share of the active audience.
What other brands do Circus fans also like?
Beyond Circus itself, the audience over-indexes on Zirkus Charles Knie (19.79×), Sports (1.54×), Trapeze (17.71×), and Circus Krone (9.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Circus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.