Rascasse Audience Intelligence

Animal training Audience in Germany

A data profile of the people who buy, follow and care about Animal training in Germany — modelled from more than twelve digital signal sources. Animal training has an estimated audience of 637,409 people in Germany.

#4081among Topic in Germany#172in Pets & Animals

The average Animal training fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krämer Pferdesport, Luck, Paul Schockemöhle, with strongest over-indexing on Krämer Pferdesport (28.46× the country average).

Demographically, the Animal training audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal training fan in Germany is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Krämer Pferdesport.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal training profile in Germany.

Audience size
637K
in Germany
Gender
76.7%♀
23.3% male
Age
39.9
average years
Country rank
#9598
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal training fans

76.7% are female, 23.3% are male, average age 39.9.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Animal training audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age39.9
Estimated audience size637,409
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Animal training audience in Germany
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4926%
50+20%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Animal training audience comes from Germany.

Worldwide audience distribution share by country for Animal training
CountryShare
United States40.6%
United Kingdom10.6%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal training audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal training fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.61×
02Berlin~40K1.25×
03Niedersachsen~80K1.22×
04Schleswig-Holstein~30K1.22×
05Nordrhein-Westfalen~100K1.05×
06Mecklenburg-Vorpommern~10K1.04×
07Sachsen~30K1.01×
08Sachsen-Anhalt~20K0.99×
09Bremen~5K0.99×
10Bayern~100K0.98×
11Hamburg~10K0.98×
12Rheinland-Pfalz~30K0.97×
13Thüringen~20K0.97×
14Saarland~8K0.97×
15Baden-Württemberg~80K0.94×
16Hessen~50K0.93×
Fig. 06

Affinity by region

Affinity by region — Animal training, Germany
0.93×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal training audience
#·InterestCategoryAffinity×
01Krämer PferdesportSports28.46×
02PIKEURSports28.06×
03HaflingerFashion & Accessoires21.39×
04EurostarCars & Mobility20.00×
05SuitcaseFashion & Accessoires18.01×
06Ludger BeerbaumSports17.36×
07Paul SchockemöhleSports16.64×
08LuckHealth16.61×
09Cowboy bootFashion & Accessoires16.47×
10Cirque du SoleilMusic & Radio14.53×
11Lily JamesMovies & TV13.95×
12Isabell WerthSports13.20×
13Western ridingSports9.42×
14Pet sittingPets & Animals6.12×
15Vacuum cleanerHome & Garden5.77×
16Arabian horsePets & Animals5.54×
17Lena Meyer-LandrutMusic & Radio5.22×
18Veterinary medicineBusiness & Career4.76×
19FressnapfShopping3.71×
20TagesschauMovies & TV2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal training audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
Pet OwnershipJOY1.98×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal training audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Price SensitivityPREMIUM0.87×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal training have in Germany?

Animal training has an estimated audience of 637,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Animal training fans?

76.7% of Animal training fans are female, 23.3% are male, with an average age of 39.9 years.

03

Which brands do Animal training fans like most?

Animal training fans show strongest brand affinity for Krämer Pferdesport (28.46×), Luck (16.61×), and Paul Schockemöhle (16.64×) over the country average.

04

Where do Animal training fans live in Germany?

Animal training fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Animal training fans also like?

Beyond Animal training itself, the audience over-indexes on Luck (16.61×), Paul Schockemöhle (16.64×), Eurostar (20×), and Ludger Beerbaum (17.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Animal training audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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