Animal training Audience in Germany
Animal training has an estimated audience of 637,409 people in Germany. 76.7% are female, 23.3% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luck, Arabian horse, Fressnapf, Eurostar, Isabell Werth.
The average Animal training fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luck, Arabian horse, Fressnapf, with strongest over-indexing on Luck (12.47× the country average). Demographically, the Animal training audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal training fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 39.9 |
| Estimated audience size | 637,409 |
Audience persona
The typical Animal training fan in Germany is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Luck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,645 | 1.07× |
| Bayern | 106,919 | 1.04× |
| Baden-Württemberg | 82,760 | 0.95× |
| Niedersachsen | 77,645 | 1.25× |
| Hessen | 46,974 | 0.97× |
| Sachsen | 30,745 | 0.98× |
| Rheinland-Pfalz | 29,665 | 0.93× |
| Schleswig-Holstein | 29,614 | 1.29× |
| Berlin | 22,182 | 0.78× |
| Brandenburg | 19,677 | 1× |
| Sachsen-Anhalt | 16,194 | 0.98× |
| Thüringen | 14,540 | 0.9× |
| Hamburg | 14,323 | 0.99× |
| Mecklenburg-Vorpommern | 12,246 | 1.01× |
| Saarland | 6,907 | 0.88× |
| Bremen | 5,338 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luck | 12.47× | Health |
| Arabian horse | 9.11× | Pets & Animals |
| Fressnapf | 6.02× | Shopping |
| Eurostar | 19.53× | Cars & Mobility |
| Isabell Werth | 17× | Sports |
| Tagesschau | 2.57× | Movies & TV |
| PIKEUR | 28.28× | Sports |
| Lily James | 14.08× | Movies & TV |
| Krämer Pferdesport | 17.29× | Sports |
| Pet food | 3.55× | Pets & Animals |
| Veterinary medicine | 4.33× | Business & Career |
| Cirque du Soleil | 11.82× | Music & Radio |
| Vacuum cleaner | 4.36× | Home & Garden |
| Cat food | 3.55× | Pets & Animals |
| Harry Potter | 1.7× | Movies & TV |
| Pet store | 3.32× | Pets & Animals |
| Electric bicycle | 4.07× | Cars & Mobility |
| Do it yourself (DIY) | 2.06× | Home & Garden |
| Pets | 1.68× | Pets & Animals |
| Lena Meyer-Landrut | 4.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.56 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Sports Activity | POWER | 1.59 |
| Sustainability | BALANCE | 1.58 |
| DIY Mentality | THRILL | 1.31 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| United Kingdom | 10.6% |
| Germany | 9.5% |
See Animal training audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal training have in Germany?
Animal training has an estimated audience of 637,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal training fans?
76.7% of Animal training fans are female, 23.3% are male, with an average age of 39.9 years.
Which brands do Animal training fans like most?
Animal training fans show strongest brand affinity for Luck (12.47×), Arabian horse (9.11×), and Fressnapf (6.02×) over the country average.
Where do Animal training fans live in Germany?
Animal training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,645), Bayern (reach 106,919), and Baden-Württemberg (reach 82,760). These three regions account for the largest share of the active audience.
What other brands do Animal training fans also like?
Beyond Animal training itself, the audience over-indexes on Arabian horse (9.11×), Fressnapf (6.02×), Eurostar (19.53×), and Isabell Werth (17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.