Rascasse Audience Intelligence

Suitcase Audience in Germany

A data profile of the people who buy, follow and care about Suitcase in Germany — modelled from more than twelve digital signal sources. Suitcase has an estimated audience of 323,513 people in Germany.

#5915among Topic in Germany#777in Fashion & Accessoires

The average Suitcase fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Litter box, Quality control, Welsh Corgi, with strongest over-indexing on Litter box (17.69× the country average).

Demographically, the Suitcase audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suitcase fan in Germany is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Litter box.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suitcase profile in Germany.

Audience size
324K
in Germany
Gender
67.4%♀
32.6% male
Age
38.5
average years
Country rank
#16418
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suitcase fans

67.4% are female, 32.6% are male, average age 38.5.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Suitcase audience in Germany
MetricValue
Female67.4%
Male32.6%
Average age38.5
Estimated audience size323,513
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Suitcase audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Suitcase audience comes from Germany.

Worldwide audience distribution share by country for Suitcase
CountryShare
United States13.4%
Japan8.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suitcase audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suitcase fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.22×
02Hamburg~9K1.17×
03Baden-Württemberg~50K1.14×
04Niedersachsen~30K1.09×
05Hessen~30K1.08×
06Berlin~20K1.05×
07Bayern~50K1.04×
08Bremen~3K1.03×
09Schleswig-Holstein~10K1.02×
10Rheinland-Pfalz~20K0.99×
11Thüringen~8K0.91×
12Sachsen~10K0.90×
13Sachsen-Anhalt~7K0.89×
14Saarland~4K0.88×
15Brandenburg~9K0.85×
16Mecklenburg-Vorpommern~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Suitcase, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suitcase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suitcase audience
#·InterestCategoryAffinity×
01Animal sciencePets & Animals88.52×
02WolfdogPets & Animals69.61×
03AstanaTravel & Leisure66.17×
04PurrPets & Animals50.64×
05Apollo TheaterArts & Culture48.25×
06Quality controlBusiness & Career42.37×
07FleaPets & Animals33.14×
08BreathingHealth18.87×
09Welsh CorgiPets & Animals18.38×
10Animal trainingPets & Animals18.01×
11Litter boxPets & Animals17.69×
12SamsoniteFashion & Accessoires14.06×
13LuckHealth13.82×
14TickHealth12.86×
15Christmas EveKids & Family11.79×
16BaggageFashion & Accessoires11.06×
17Veterinary physicianPets & Animals9.29×
18All-news radioMusic & Radio8.12×
19StradivariusShopping7.75×
20Vacuum cleanerHome & Garden6.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suitcase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suitcase audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.81×
IndividualismJOY1.79×
MindfulnessBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suitcase audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
PatriotismCONSERVATISM0.89×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suitcase have in Germany?

Suitcase has an estimated audience of 323,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suitcase fans?

67.4% of Suitcase fans are female, 32.6% are male, with an average age of 38.5 years.

03

Which brands do Suitcase fans like most?

Suitcase fans show strongest brand affinity for Litter box (17.69×), Quality control (42.37×), and Welsh Corgi (18.38×) over the country average.

04

Where do Suitcase fans live in Germany?

Suitcase fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Suitcase fans also like?

Beyond Suitcase itself, the audience over-indexes on Quality control (42.37×), Welsh Corgi (18.38×), Flea (33.14×), and Animal science (88.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Suitcase audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suitcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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