Suitcase Audience in Germany
Suitcase has an estimated audience of 323,513 people in Germany. 67.4% are female, 32.6% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Quality control, Welsh Corgi, Flea, Animal science.
The average Suitcase fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Quality control, Welsh Corgi, with strongest over-indexing on Litter box (17.69× the country average). Demographically, the Suitcase audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Suitcase fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 38.5 |
| Estimated audience size | 323,513 |
Audience persona
The typical Suitcase fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,749 | 1.25× |
| Bayern | 54,194 | 1.04× |
| Baden-Württemberg | 51,842 | 1.17× |
| Niedersachsen | 35,343 | 1.12× |
| Hessen | 26,626 | 1.08× |
| Rheinland-Pfalz | 16,419 | 1.01× |
| Sachsen | 14,515 | 0.91× |
| Berlin | 14,464 | 1× |
| Schleswig-Holstein | 11,859 | 1.02× |
| Hamburg | 8,541 | 1.17× |
| Brandenburg | 8,302 | 0.83× |
| Thüringen | 7,392 | 0.9× |
| Sachsen-Anhalt | 7,362 | 0.88× |
| Mecklenburg-Vorpommern | 4,747 | 0.77× |
| Saarland | 3,280 | 0.83× |
| Bremen | 2,798 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 17.69× | Pets & Animals |
| Quality control | 42.37× | Business & Career |
| Welsh Corgi | 18.38× | Pets & Animals |
| Flea | 33.14× | Pets & Animals |
| Animal science | 88.52× | Pets & Animals |
| Baggage | 11.06× | Fashion & Accessoires |
| Christmas Eve | 11.79× | Kids & Family |
| Astana | 66.17× | Travel & Leisure |
| Luck | 13.82× | Health |
| Breathing | 18.87× | Health |
| Wolfdog | 69.61× | Pets & Animals |
| All-news radio | 8.12× | Music & Radio |
| Vacuum cleaner | 6.75× | Home & Garden |
| Samsonite | 14.06× | Fashion & Accessoires |
| Animal training | 18.01× | Pets & Animals |
| Tick | 12.86× | Health |
| Stradivarius | 7.75× | Shopping |
| Veterinary physician | 9.29× | Pets & Animals |
| Apollo Theater | 48.25× | Arts & Culture |
| Purr | 50.64× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Indulgence | JOY | 1.41 |
| Pet Ownership | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 8.7% |
| China | 5.1% |
See Suitcase audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Suitcase have in Germany?
Suitcase has an estimated audience of 323,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suitcase fans?
67.4% of Suitcase fans are female, 32.6% are male, with an average age of 38.5 years.
Which brands do Suitcase fans like most?
Suitcase fans show strongest brand affinity for Litter box (17.69×), Quality control (42.37×), and Welsh Corgi (18.38×) over the country average.
Where do Suitcase fans live in Germany?
Suitcase fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,749), Bayern (reach 54,194), and Baden-Württemberg (reach 51,842). These three regions account for the largest share of the active audience.
What other brands do Suitcase fans also like?
Beyond Suitcase itself, the audience over-indexes on Quality control (42.37×), Welsh Corgi (18.38×), Flea (33.14×), and Animal science (88.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suitcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.