Tick Audience in Germany
Tick has an estimated audience of 1,237,553 people in Germany. 66.0% are female, 34.0% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Women's empowerment, Home Office, Stradivarius, Collectable.
The average Tick fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Women's empowerment, Home Office, with strongest over-indexing on Artistic inspiration (5.78× the country average). Demographically, the Tick audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Tick fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 45.2 |
| Estimated audience size | 1,237,553 |
Audience persona
The typical Tick fan in Germany is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,816 | 1× |
| Bayern | 179,757 | 0.9× |
| Baden-Württemberg | 159,947 | 0.95× |
| Niedersachsen | 103,338 | 0.86× |
| Hessen | 92,124 | 0.98× |
| Sachsen | 76,612 | 1.26× |
| Berlin | 64,501 | 1.17× |
| Rheinland-Pfalz | 58,443 | 0.94× |
| Brandenburg | 44,205 | 1.15× |
| Sachsen-Anhalt | 35,317 | 1.1× |
| Schleswig-Holstein | 33,865 | 0.76× |
| Thüringen | 33,270 | 1.06× |
| Mecklenburg-Vorpommern | 25,230 | 1.07× |
| Hamburg | 23,452 | 0.84× |
| Saarland | 17,236 | 1.13× |
| Bremen | 8,837 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 5.78× | Arts & Culture |
| Women's empowerment | 10.77× | Politics & Society |
| Home Office | 1.64× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.93× | Kids & Family |
| Esra Erol | 6.66× | Movies & TV |
| Unique Gifts | 1.59× | Shopping |
| Time (magazine) | 1.96× | News |
| Israel | 1.84× | Travel & Leisure |
| Birthday Gifts | 1.56× | Kids & Family |
| Cancoillotte | 5.14× | Food & Beverages |
| Mothercare | 1.67× | Kids & Family |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Klis | 20× | Travel & Leisure |
| Grinch | 1.76× | Movies & TV |
| Brunello Cucinelli | 3.2× | Fashion & Accessoires |
| Volvo V60 | 3.04× | Cars & Mobility |
| Este, Veneto | 1.5× | Travel & Leisure |
| Emperor Entertainment Group | 2.11× | Business & Career |
| Samanyolu Haber | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.99 |
| Tradition | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.3 |
| DIY Mentality | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Germany | 9.6% |
| United Kingdom | 7.8% |
See Tick audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tick have in Germany?
Tick has an estimated audience of 1,237,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tick fans?
66.0% of Tick fans are female, 34.0% are male, with an average age of 45.2 years.
Which brands do Tick fans like most?
Tick fans show strongest brand affinity for Artistic inspiration (5.78×), Women's empowerment (10.77×), and Home Office (1.64×) over the country average.
Where do Tick fans live in Germany?
Tick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,816), Bayern (reach 179,757), and Baden-Württemberg (reach 159,947). These three regions account for the largest share of the active audience.
What other brands do Tick fans also like?
Beyond Tick itself, the audience over-indexes on Women's empowerment (10.77×), Home Office (1.64×), Stradivarius (1.97×), and Collectable (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.