Rascasse Audience Intelligence

Mosquito Audience in Germany

A data profile of the people who buy, follow and care about Mosquito in Germany — modelled from more than twelve digital signal sources. Mosquito has an estimated audience of 524,757 people in Germany.

#4558among Topic in Germany#197in Pets & Animals

The average Mosquito fan in Germany is 37.8 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Insect repellent, Flea, Fenistil, with strongest over-indexing on Insect repellent (43.04× the country average).

Demographically, the Mosquito audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mosquito fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Insect repellent.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mosquito profile in Germany.

Audience size
525K
in Germany
Gender
60.0%♀
40.0% male
Age
37.8
average years
Country rank
#11304
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mosquito fans

60.0% are female, 40.0% are male, average age 37.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Mosquito audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age37.8
Estimated audience size524,757
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Mosquito audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Mosquito audience comes from Germany.

Worldwide audience distribution share by country for Mosquito
CountryShare
United States25.1%
Taiwan5.5%
Thailand5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mosquito audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mosquito fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K2.07×
02Brandenburg~30K1.99×
03Saarland~10K1.73×
04Rheinland-Pfalz~40K1.63×
05Baden-Württemberg~100K1.34×
06Hessen~40K1.05×
07Bayern~90K1.04×
08Mecklenburg-Vorpommern~10K0.96×
09Bremen~4K0.85×
10Schleswig-Holstein~20K0.80×
11Hamburg~9K0.78×
12Nordrhein-Westfalen~90K0.77×
13Berlin~20K0.77×
14Sachsen~20K0.67×
15Sachsen-Anhalt~9K0.67×
16Thüringen~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Mosquito, Germany
0.67×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mosquito audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mosquito audience
#·InterestCategoryAffinity×
01Chuo UniversityBusiness & Career88.01×
02TermiteHome & Garden87.32×
03CockroachPets & Animals82.21×
04Bed bugHome & Garden77.84×
05Batman Forever (video game)Games62.37×
06Bring It On (film)Movies & TV60.94×
07FleaPets & Animals60.16×
08Mosquito netHealth58.38×
09FenistilHealth55.77×
10Pest (organism)Pets & Animals51.41×
11Insect repellentHealth43.04×
12FlyTravel & Leisure42.44×
13SpiderPets & Animals39.64×
14RatPets & Animals29.46×
15High FadeMusic & Radio28.44×
16HerbicideHome & Garden28.38×
17MousePets & Animals25.92×
18RodentPets & Animals25.15×
19TickHealth15.94×
20InsectPets & Animals14.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mosquito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mosquito audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.75×
TraditionCONSERVATISM1.53×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mosquito audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.14×
SpiritualityBALANCE1.20×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mosquito have in Germany?

Mosquito has an estimated audience of 524,757 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.

02

What is the gender split and age of Mosquito fans?

60.0% of Mosquito fans are female, 40.0% are male, with an average age of 37.8 years.

03

Which brands do Mosquito fans like most?

Mosquito fans show strongest brand affinity for Insect repellent (43.04×), Flea (60.16×), and Fenistil (55.77×) over the country average.

04

Where do Mosquito fans live in Germany?

Mosquito fans in Germany are most concentrated in Niedersachsen (reach ~100K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mosquito fans also like?

Beyond Mosquito itself, the audience over-indexes on Flea (60.16×), Fenistil (55.77×), Cockroach (82.21×), and Pest (organism) (51.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Mosquito audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mosquito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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