Mosquito Audience in Germany
Mosquito has an estimated audience of 524,757 people in Germany. 60.0% are female, 40.0% are male, average age 37.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Insect repellent, Flea, Fenistil, Cockroach, Pest (organism).
The average Mosquito fan in Germany is 37.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Insect repellent, Flea, Fenistil, with strongest over-indexing on Insect repellent (43.04× the country average). Demographically, the Mosquito audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mosquito fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.8 |
| Estimated audience size | 524,757 |
Audience persona
The typical Mosquito fan in Germany is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Insect repellent.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 109,986 | 1.54× |
| Bayern | 99,709 | 1.18× |
| Nordrhein-Westfalen | 87,119 | 0.76× |
| Rheinland-Pfalz | 49,248 | 1.87× |
| Hessen | 45,616 | 1.14× |
| Niedersachsen | 42,127 | 0.83× |
| Sachsen | 16,580 | 0.64× |
| Berlin | 16,038 | 0.68× |
| Schleswig-Holstein | 15,999 | 0.85× |
| Brandenburg | 15,059 | 0.93× |
| Saarland | 12,473 | 1.94× |
| Mecklenburg-Vorpommern | 10,501 | 1.05× |
| Sachsen-Anhalt | 8,943 | 0.66× |
| Thüringen | 8,469 | 0.63× |
| Hamburg | 8,441 | 0.71× |
| Bremen | 2,665 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insect repellent | 43.04× | Health |
| Flea | 60.16× | Pets & Animals |
| Fenistil | 55.77× | Health |
| Cockroach | 82.21× | Pets & Animals |
| Pest (organism) | 51.41× | Pets & Animals |
| Insect | 14.96× | Pets & Animals |
| Mosquito net | 58.38× | Health |
| Batman Forever (video game) | 62.37× | Games |
| Spider | 39.64× | Pets & Animals |
| Bed bug | 77.84× | Home & Garden |
| Mouse | 25.92× | Pets & Animals |
| Fly | 42.44× | Travel & Leisure |
| Rodent | 25.15× | Pets & Animals |
| Bring It On (film) | 60.94× | Movies & TV |
| Rat | 29.46× | Pets & Animals |
| Termite | 87.32× | Home & Garden |
| Tick | 15.94× | Health |
| Chuo University | 88.01× | Business & Career |
| Herbicide | 28.38× | Home & Garden |
| Insecticide | 14.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Family Orientation | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Taiwan | 5.5% |
| Thailand | 5.4% |
See Mosquito audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mosquito have in Germany?
Mosquito has an estimated audience of 524,757 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Mosquito fans?
60.0% of Mosquito fans are female, 40.0% are male, with an average age of 37.8 years.
Which brands do Mosquito fans like most?
Mosquito fans show strongest brand affinity for Insect repellent (43.04×), Flea (60.16×), and Fenistil (55.77×) over the country average.
Where do Mosquito fans live in Germany?
Mosquito fans in Germany are most concentrated in Baden-Württemberg (reach 109,986), Bayern (reach 99,709), and Nordrhein-Westfalen (reach 87,119). These three regions account for the largest share of the active audience.
What other brands do Mosquito fans also like?
Beyond Mosquito itself, the audience over-indexes on Flea (60.16×), Fenistil (55.77×), Cockroach (82.21×), and Pest (organism) (51.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mosquito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.