Fenistil Audience in Germany
Fenistil has an estimated audience of 385,114 people in Germany. 60.5% are female, 39.5% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Mosquito, Insect repellent, Cockroach, Mosquito net.
The average Fenistil fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Mosquito, Insect repellent, with strongest over-indexing on Scooby-Doo (14.45× the country average). Demographically, the Fenistil audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Fenistil fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.3 |
| Estimated audience size | 385,114 |
Audience persona
The typical Fenistil fan in Germany is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,925 | 1.06× |
| Bayern | 74,386 | 1.2× |
| Baden-Württemberg | 57,547 | 1.1× |
| Niedersachsen | 35,331 | 0.94× |
| Hessen | 33,064 | 1.13× |
| Sachsen | 22,034 | 1.17× |
| Berlin | 19,372 | 1.13× |
| Rheinland-Pfalz | 19,280 | 1× |
| Schleswig-Holstein | 11,688 | 0.85× |
| Brandenburg | 10,114 | 0.85× |
| Hamburg | 9,477 | 1.09× |
| Thüringen | 9,441 | 0.96× |
| Sachsen-Anhalt | 8,345 | 0.84× |
| Mecklenburg-Vorpommern | 6,809 | 0.93× |
| Saarland | 4,476 | 0.95× |
| Bremen | 2,747 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 14.45× | Movies & TV |
| Mosquito | 31× | Pets & Animals |
| Insect repellent | 16.77× | Health |
| Cockroach | 28.92× | Pets & Animals |
| Mosquito net | 22.99× | Health |
| Satire | 4.62× | Literature |
| Obi (store) | 2.14× | Shopping |
| German television comedy | 4.8× | Movies & TV |
| Bob the Builder | 9.57× | Movies & TV |
| Bed bug | 24.14× | Home & Garden |
| Freeware | 1.97× | Technology & Electronics |
| Megamind | 9.55× | Movies & TV |
| Google Maps | 1.72× | Internet & Social Media |
| Moodle | 3.9× | Technology & Electronics |
| Hygiene | 2.14× | Beauty & Wellness |
| RTL Television | 2.1× | Movies & TV |
| Allgäu | 3.73× | Travel & Leisure |
| North Rhine-Westphalia | 1.67× | Travel & Leisure |
| Wetter.com | 1.55× | Home & Garden |
| House music | 1.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Sports Activity | POWER | 1.25 |
| Pet Ownership | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.5% |
| Poland | 8.9% |
| Spain | 7.8% |
See Fenistil audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Fenistil have in Germany?
Fenistil has an estimated audience of 385,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fenistil fans?
60.5% of Fenistil fans are female, 39.5% are male, with an average age of 41.3 years.
Which brands do Fenistil fans like most?
Fenistil fans show strongest brand affinity for Scooby-Doo (14.45×), Mosquito (31×), and Insect repellent (16.77×) over the country average.
Where do Fenistil fans live in Germany?
Fenistil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,925), Bayern (reach 74,386), and Baden-Württemberg (reach 57,547). These three regions account for the largest share of the active audience.
What other brands do Fenistil fans also like?
Beyond Fenistil itself, the audience over-indexes on Mosquito (31×), Insect repellent (16.77×), Cockroach (28.92×), and Mosquito net (22.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fenistil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.