Rascasse Audience Intelligence

Fenistil Target Market in Germany

Name: Fenistil — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fenistil in Germany — modelled from more than twelve digital signal sources. Fenistil has an estimated audience of 379,393 people in Germany.

#1863among Brand in Germany #426in Health

The average Fenistil fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mosquito, Insect repellent, Scooby-Doo, with strongest over-indexing on Mosquito (55.77× the country average).

Demographically, the Fenistil audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fenistil fan in Germany is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mosquito.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fenistil profile in Germany.

Audience size

379K

in Germany

Gender

54.4%♀

45.6% male

Age

40.3

average years

Country rank

#14622

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Fenistil

54.4% are female, 45.6% are male, average age 40.3.

Fig. 02

Gender split

54.4%

Female

45.6%

Male

Demographic split for Fenistil audience in Germany
Metric	Value
Female	54.4%
Male	45.6%
Average age	40.3
Estimated audience size	379,393

Fig. 03

Age distribution

Age distribution of the Fenistil audience in Germany
Age bracket	Share	%
16-19		18%
20-29		17%
30-39		20%
40-49		23%
50+		22%

Fig. 04

Worldwide distribution

24.6%

of the worldwide Fenistil audience comes from Germany.

Worldwide audience distribution share by country for Fenistil
Country	Share
Germany	24.6%
Poland	10.7%
Spain	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fenistil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fenistil customers by region in Germany
#	Region	Reach	×
01	Sachsen	~20K	1.15×
02	Bayern	~70K	1.13×
03	Hessen	~30K	1.11×
04	Berlin	~20K	1.11×
05	Hamburg	~9K	1.07×
06	Baden-Württemberg	~50K	1.06×
07	Nordrhein-Westfalen	~80K	1.02×
08	Saarland	~5K	1.01×
09	Rheinland-Pfalz	~20K	1.00×
10	Thüringen	~9K	1.00×
11	Mecklenburg-Vorpommern	~7K	0.95×
12	Niedersachsen	~30K	0.91×
13	Brandenburg	~10K	0.90×
14	Sachsen-Anhalt	~9K	0.90×
15	Bremen	~3K	0.88×
16	Schleswig-Holstein	~10K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fenistil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fenistil audience
#	Interest	Category	×
01	Macaroni salad	Food & Beverages	68.66×
02	Mosquito	Pets & Animals	55.77×
03	Cockroach	Pets & Animals	38.43×
04	Bed bug	Home & Garden	36.59×
05	Mosquito net	Health	24.83×
06	Insect repellent	Health	20.03×
07	Scooby-Doo	Movies & TV	10.38×
08	FC Zürich	Sports	9.79×
09	Bob the Builder	Movies & TV	9.63×
10	Megamind	Movies & TV	9.62×
11	Electric bicycle	Cars & Mobility	2.98×
12	Robert Redford	Movies & TV	2.66×
13	Veterinary medicine	Business & Career	2.33×
14	Efficient energy use	Technology & Electronics	1.99×
15	Obi (store)	Shopping	1.76×
16	Google Maps	Internet & Social Media	1.73×
17	Medicine	Business & Career	1.70×
18	Barbecue	Food & Beverages	1.57×
19	Edeka	Shopping	1.56×
20	ZDF	Movies & TV	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fenistil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fenistil audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.79×
Convenience Orientation	PREMIUM	1.44×
Tradition	CONSERVATISM	1.37×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fenistil audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.86×
Price Sensitivity	PREMIUM	0.98×
Mindfulness	BALANCE	1.01×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Fenistil's target market in Germany?

Fenistil's target market in Germany covers an estimated 379,393 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fenistil customers?

54.4% of the Fenistil audience are female, 45.6% are male, with an average age of 40.3 years.

Which brands do Fenistil fans like most?

Fenistil fans show strongest brand affinity for Mosquito (55.77×), Insect repellent (20.03×), and Scooby-Doo (10.38×) over the country average.

Where do Fenistil fans live in Germany?

Fenistil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Fenistil fans also like?

Beyond Fenistil itself, the audience over-indexes on Insect repellent (20.03×), Scooby-Doo (10.38×), Cockroach (38.43×), and Mosquito net (24.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

Obi (store) (19,801,773)
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REWE (18,725,823)

See Fenistil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fenistil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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