Insect repellent Audience in Germany
Insect repellent has an estimated audience of 1,187,533 people in Germany. 60.8% are female, 39.2% are male, average age 42.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Fenistil, Saddle, Obi (store), Classical dressage.
The average Insect repellent fan in Germany is 42.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Fenistil, Saddle, with strongest over-indexing on Tagesschau (2.96× the country average). Demographically, the Insect repellent audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Insect repellent fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.9 |
| Estimated audience size | 1,187,533 |
Audience persona
The typical Insect repellent fan in Germany is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 213,519 | 1.12× |
| Nordrhein-Westfalen | 160,023 | 0.62× |
| Baden-Württemberg | 139,634 | 0.86× |
| Hessen | 103,266 | 1.14× |
| Berlin | 68,948 | 1.3× |
| Niedersachsen | 63,845 | 0.55× |
| Rheinland-Pfalz | 40,342 | 0.68× |
| Sachsen | 32,975 | 0.57× |
| Brandenburg | 28,423 | 0.77× |
| Schleswig-Holstein | 28,269 | 0.66× |
| Thüringen | 27,629 | 0.91× |
| Sachsen-Anhalt | 26,833 | 0.87× |
| Mecklenburg-Vorpommern | 24,724 | 1.09× |
| Saarland | 24,578 | 1.69× |
| Bremen | 24,119 | 2.37× |
| Hamburg | 21,358 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.96× | Movies & TV |
| Fenistil | 20.03× | Health |
| Saddle | 5.16× | Sports |
| Obi (store) | 1.93× | Shopping |
| Classical dressage | 5.51× | Sports |
| Street One | 3.6× | Fashion & Accessoires |
| Gala | 1.94× | News |
| Equine nutrition | 3.22× | Pets & Animals |
| Tchibo | 2.41× | Shopping |
| QVC | 2.56× | Movies & TV |
| Bonprix | 2.31× | Shopping |
| Equine therapy | 3.23× | Health |
| Horse tack | 4.45× | Sports |
| Horse grooming | 4.8× | Pets & Animals |
| Ulla Popken | 3.22× | Fashion & Accessoires |
| Horse breeding | 2.32× | Pets & Animals |
| Polar fleece | 5.62× | Fashion & Accessoires |
| Birkenstock | 3.09× | Fashion & Accessoires |
| Horse training | 2.35× | Pets & Animals |
| Isabell Werth | 7.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Sports Activity | POWER | 1.41 |
| Pet Ownership | JOY | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.15 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 7.4% |
| Taiwan | 4.8% |
See Insect repellent audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Insect repellent have in Germany?
Insect repellent has an estimated audience of 1,187,533 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Insect repellent fans?
60.8% of Insect repellent fans are female, 39.2% are male, with an average age of 42.9 years.
Which brands do Insect repellent fans like most?
Insect repellent fans show strongest brand affinity for Tagesschau (2.96×), Fenistil (20.03×), and Saddle (5.16×) over the country average.
Where do Insect repellent fans live in Germany?
Insect repellent fans in Germany are most concentrated in Bayern (reach 213,519), Nordrhein-Westfalen (reach 160,023), and Baden-Württemberg (reach 139,634). These three regions account for the largest share of the active audience.
What other brands do Insect repellent fans also like?
Beyond Insect repellent itself, the audience over-indexes on Fenistil (20.03×), Saddle (5.16×), Obi (store) (1.93×), and Classical dressage (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insect repellent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.