Rascasse Audience Intelligence

Insect repellent Audience in Germany

A data profile of the people who buy, follow and care about Insect repellent in Germany — modelled from more than twelve digital signal sources. Insect repellent has an estimated audience of 1,187,533 people in Germany.

#2805among Topic in Germany#160in Health

The average Insect repellent fan in Germany is 42.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Fenistil, Saddle, with strongest over-indexing on Tagesschau (2.96× the country average).

Demographically, the Insect repellent audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Insect repellent fan in Germany is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insect repellent profile in Germany.

Audience size
1.2M
in Germany
Gender
60.8%♀
39.2% male
Age
42.9
average years
Country rank
#5569
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insect repellent fans

60.8% are female, 39.2% are male, average age 42.9.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Insect repellent audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age42.9
Estimated audience size1,187,533
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Insect repellent audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Insect repellent audience comes from Germany.

Worldwide audience distribution share by country for Insect repellent
CountryShare
United States23.2%
Germany7.4%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insect repellent audience in Germany is strongest.

Fig. 05

Top regions by affinity

Insect repellent fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.29×
02Saarland~20K1.18×
03Berlin~60K1.12×
04Hessen~90K1.05×
05Mecklenburg-Vorpommern~20K1.04×
06Bayern~200K1.03×
07Sachsen-Anhalt~30K1.00×
08Thüringen~30K1.00×
09Brandenburg~40K0.96×
10Hamburg~30K0.94×
11Rheinland-Pfalz~50K0.91×
12Schleswig-Holstein~40K0.91×
13Sachsen~50K0.88×
14Baden-Württemberg~100K0.87×
15Niedersachsen~90K0.79×
16Nordrhein-Westfalen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Insect repellent, Germany
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insect repellent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insect repellent audience
#·InterestCategoryAffinity×
01FenistilHealth20.03×
02SlackerMovies & TV5.87×
03Polar fleeceFashion & Accessoires5.62×
04Classical dressageSports5.51×
05SaddleSports5.16×
06Horse groomingPets & Animals4.80×
07Horse tackSports4.45×
08Street OneFashion & Accessoires3.60×
09CHIO AachenSports3.29×
10Equine therapyHealth3.23×
11Equine nutritionPets & Animals3.22×
12Ulla PopkenFashion & Accessoires3.22×
13BirkenstockFashion & Accessoires3.09×
14TagesschauMovies & TV2.96×
15QVCMovies & TV2.56×
16TchiboShopping2.41×
17Horse trainingPets & Animals2.35×
18Horse breedingPets & Animals2.32×
19BonprixShopping2.31×
20Obi (store)Shopping1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insect repellent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insect repellent audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.49×
CreativityOPEN1.33×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insect repellent audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.74×
Early Adopter MentalityPOWER0.76×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insect repellent have in Germany?

Insect repellent has an estimated audience of 1,187,533 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Insect repellent fans?

60.8% of Insect repellent fans are female, 39.2% are male, with an average age of 42.9 years.

03

Which brands do Insect repellent fans like most?

Insect repellent fans show strongest brand affinity for Tagesschau (2.96×), Fenistil (20.03×), and Saddle (5.16×) over the country average.

04

Where do Insect repellent fans live in Germany?

Insect repellent fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Insect repellent fans also like?

Beyond Insect repellent itself, the audience over-indexes on Fenistil (20.03×), Saddle (5.16×), Obi (store) (1.93×), and Street One (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Insect repellent audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Insect repellent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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