Polar fleece Audience in Germany
Polar fleece has an estimated audience of 1,304,422 people in Germany. 63.3% are female, 36.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Makerist, Leggings, Western Union, Satire.
The average Polar fleece fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Makerist, Leggings, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Polar fleece audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Polar fleece fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.5 |
| Estimated audience size | 1,304,422 |
Audience persona
The typical Polar fleece fan in Germany is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,219 | 1.01× |
| Bayern | 240,508 | 1.15× |
| Baden-Württemberg | 208,791 | 1.17× |
| Niedersachsen | 121,819 | 0.96× |
| Hessen | 112,599 | 1.13× |
| Berlin | 84,820 | 1.45× |
| Rheinland-Pfalz | 65,269 | 1× |
| Sachsen | 63,846 | 1× |
| Schleswig-Holstein | 43,478 | 0.93× |
| Brandenburg | 36,643 | 0.91× |
| Hamburg | 34,701 | 1.18× |
| Thüringen | 26,782 | 0.81× |
| Sachsen-Anhalt | 25,416 | 0.75× |
| Mecklenburg-Vorpommern | 18,693 | 0.75× |
| Saarland | 13,775 | 0.86× |
| Bremen | 10,585 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Makerist | 25.94× | Fashion & Accessoires |
| Leggings | 6.39× | Fashion & Accessoires |
| Western Union | 5.9× | Business & Career |
| Satire | 5.96× | Literature |
| German television comedy | 7.11× | Movies & TV |
| Burda Style | 18.48× | Fashion & Accessoires |
| Rocawear | 37.9× | Fashion & Accessoires |
| Ellesse | 19.97× | Fashion & Accessoires |
| Pets | 1.79× | Pets & Animals |
| Sewing machine | 4.34× | Home & Garden |
| American Music Award | 13.35× | Music & Radio |
| Elna (Swiss company) | 28.94× | Home & Garden |
| Allgäu | 4.86× | Travel & Leisure |
| Catering | 3.82× | Food & Beverages |
| Netto Marken-Discount | 1.83× | Shopping |
| Real property | 3.71× | Home & Garden |
| 77Onlineshop | 8.4× | Shopping |
| Automobiles | 1.6× | Cars & Mobility |
| Sewing | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.5 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sports Activity | POWER | 1.07 |
| Design Affinity | PREMIUM | 1.02 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.0% |
| United States | 16.4% |
| Japan | 15.3% |
See Polar fleece audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Polar fleece have in Germany?
Polar fleece has an estimated audience of 1,304,422 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polar fleece fans?
63.3% of Polar fleece fans are female, 36.7% are male, with an average age of 43.5 years.
Which brands do Polar fleece fans like most?
Polar fleece fans show strongest brand affinity for Jotex (78.71×), Makerist (25.94×), and Leggings (6.39×) over the country average.
Where do Polar fleece fans live in Germany?
Polar fleece fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,219), Bayern (reach 240,508), and Baden-Württemberg (reach 208,791). These three regions account for the largest share of the active audience.
What other brands do Polar fleece fans also like?
Beyond Polar fleece itself, the audience over-indexes on Makerist (25.94×), Leggings (6.39×), Western Union (5.9×), and Satire (5.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polar fleece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.