Ellesse Audience in Germany
Ellesse has an estimated audience of 238,091 people in Germany. 53.2% are female, 46.8% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Palladium, Champion, Polar fleece, Dockers, New Era (Namibia).
The average Ellesse fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Palladium, Champion, Polar fleece, with strongest over-indexing on Palladium (41.83× the country average). Demographically, the Ellesse audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Ellesse fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 31.9 |
| Estimated audience size | 238,091 |
Audience persona
The typical Ellesse fan in Germany is balanced, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Palladium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,598 | 0.95× |
| Bayern | 34,776 | 0.91× |
| Baden-Württemberg | 28,484 | 0.88× |
| Niedersachsen | 22,272 | 0.96× |
| Sachsen | 15,971 | 1.37× |
| Hessen | 15,710 | 0.87× |
| Berlin | 10,239 | 0.96× |
| Rheinland-Pfalz | 10,076 | 0.84× |
| Sachsen-Anhalt | 8,146 | 1.32× |
| Brandenburg | 8,063 | 1.09× |
| Thüringen | 7,320 | 1.21× |
| Schleswig-Holstein | 7,256 | 0.85× |
| Hamburg | 5,502 | 1.02× |
| Mecklenburg-Vorpommern | 5,204 | 1.14× |
| Saarland | 2,393 | 0.82× |
| Bremen | 1,641 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Palladium | 41.83× | Fashion & Accessoires |
| Champion | 41.34× | Sports |
| Polar fleece | 22.53× | Fashion & Accessoires |
| Dockers | 39.1× | Fashion & Accessoires |
| New Era (Namibia) | 25.32× | News |
| Karl Kani | 35.35× | Fashion & Accessoires |
| Rocawear | 46.3× | Fashion & Accessoires |
| Modell's | 43.73× | Shopping |
| Cheap Monday | 40.29× | Fashion & Accessoires |
| Ben Sherman | 32.32× | Fashion & Accessoires |
| Boom bap | 35.04× | Music & Radio |
| Antony Morato | 49.93× | Fashion & Accessoires |
| Søstrene Grene | 7.14× | Fashion & Accessoires |
| G-Star | 13.88× | Fashion & Accessoires |
| Veja Sneakers | 7.56× | Fashion & Accessoires |
| Cap | 21.54× | Fashion & Accessoires |
| Lyle & Scott | 40.4× | Sports |
| Breuninger | 2.99× | Fashion & Accessoires |
| Hand luggage | 22.65× | Fashion & Accessoires |
| Tiger of Sweden | 22.33× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.22 |
| Sports Activity | POWER | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.43 |
| Extroversion | THRILL | 1.43 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.7% |
| Chile | 10.2% |
| France | 9.6% |
See Ellesse audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Ellesse have in Germany?
Ellesse has an estimated audience of 238,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ellesse fans?
53.2% of Ellesse fans are female, 46.8% are male, with an average age of 31.9 years.
Which brands do Ellesse fans like most?
Ellesse fans show strongest brand affinity for Palladium (41.83×), Champion (41.34×), and Polar fleece (22.53×) over the country average.
Where do Ellesse fans live in Germany?
Ellesse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,598), Bayern (reach 34,776), and Baden-Württemberg (reach 28,484). These three regions account for the largest share of the active audience.
What other brands do Ellesse fans also like?
Beyond Ellesse itself, the audience over-indexes on Champion (41.34×), Polar fleece (22.53×), Dockers (39.1×), and New Era (Namibia) (25.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ellesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.