Rascasse Audience Intelligence

Ellesse Target Market in Germany

A data profile of the people who buy, follow and care about Ellesse in Germany — modelled from more than twelve digital signal sources. Ellesse has an estimated audience of 235,295 people in Germany.

#30among Streetwear in Germany#2589among Brand in Germany#913in Fashion & Accessoires

The average Ellesse fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Palladium, Champion, Polar fleece, with strongest over-indexing on Palladium (41.83× the country average).

Demographically, the Ellesse audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ellesse fan in Germany is balanced, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Palladium.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ellesse profile in Germany.

Audience size
235K
in Germany
Gender
53.2%♀
46.8% male
Age
31.9
average years
Country rank
#20456
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ellesse

53.2% are female, 46.8% are male, average age 31.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Ellesse audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age31.9
Estimated audience size235,295
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Ellesse audience in Germany
Age bracketShare%
16-1933%
20-2927%
30-3923%
40-4912%
50+5%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Ellesse audience comes from Germany.

Worldwide audience distribution share by country for Ellesse
CountryShare
United Kingdom11.6%
Chile10.1%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ellesse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ellesse customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.44×
02Sachsen~20K1.41×
03Thüringen~8K1.30×
04Mecklenburg-Vorpommern~5K1.20×
05Brandenburg~9K1.18×
06Hamburg~5K0.98×
07Niedersachsen~20K0.94×
08Nordrhein-Westfalen~50K0.90×
09Berlin~10K0.89×
10Bayern~30K0.86×
11Schleswig-Holstein~7K0.84×
12Saarland~2K0.84×
13Baden-Württemberg~30K0.83×
14Hessen~10K0.83×
15Bremen~2K0.83×
16Rheinland-Pfalz~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Ellesse, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ellesse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ellesse audience
#·InterestCategoryAffinity×
01Antony MoratoFashion & Accessoires49.93×
02RocawearFashion & Accessoires46.30×
03PalladiumFashion & Accessoires41.83×
04ChampionSports41.34×
05Lyle & ScottSports40.40×
06Cheap MondayFashion & Accessoires40.29×
07DockersFashion & Accessoires39.10×
08Karl KaniFashion & Accessoires35.35×
09Boom bapMusic & Radio35.04×
10Ben ShermanFashion & Accessoires32.32×
11New Era (Namibia)News25.32×
12Hand luggageFashion & Accessoires22.65×
13Polar fleeceFashion & Accessoires22.53×
14Tiger of SwedenFashion & Accessoires22.33×
15CapFashion & Accessoires21.54×
16G-StarFashion & Accessoires13.88×
17Alpha IndustriesFashion & Accessoires10.07×
18Veja SneakersFashion & Accessoires7.56×
19Søstrene GreneFashion & Accessoires7.14×
20BreuningerFashion & Accessoires2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ellesse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ellesse audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
PatriotismCONSERVATISM1.41×
Sports ActivityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ellesse audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.99×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ellesse's target market in Germany?

Ellesse's target market in Germany covers an estimated 235,295 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ellesse customers?

53.2% of the Ellesse audience are female, 46.8% are male, with an average age of 31.9 years.

03

Which brands do Ellesse fans like most?

Ellesse fans show strongest brand affinity for Palladium (41.83×), Champion (41.34×), and Polar fleece (22.53×) over the country average.

04

Where do Ellesse fans live in Germany?

Ellesse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ellesse fans also like?

Beyond Ellesse itself, the audience over-indexes on Champion (41.34×), Polar fleece (22.53×), Dockers (39.1×), and New Era (Namibia) (25.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Ellesse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ellesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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