Søstrene Grene Audience in Germany
Søstrene Grene has an estimated audience of 2,082,071 people in Germany. 92.5% are female, 7.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, IKEA, Satire, Knitting.
The average Søstrene Grene fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, IKEA, with strongest over-indexing on Western Union (10.46× the country average). Demographically, the Søstrene Grene audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Søstrene Grene fans
| Metric | Value |
|---|---|
| Female | 92.5% |
| Male | 7.5% |
| Average age | 39.1 |
| Estimated audience size | 2,082,071 |
Audience persona
The typical Søstrene Grene fan in Germany is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,649 | 0.93× |
| Bayern | 366,064 | 1.09× |
| Baden-Württemberg | 308,338 | 1.09× |
| Berlin | 184,575 | 1.98× |
| Niedersachsen | 161,159 | 0.8× |
| Hessen | 144,833 | 0.91× |
| Schleswig-Holstein | 106,258 | 1.42× |
| Hamburg | 101,911 | 2.17× |
| Sachsen | 81,444 | 0.8× |
| Rheinland-Pfalz | 71,164 | 0.68× |
| Brandenburg | 34,210 | 0.53× |
| Bremen | 32,595 | 1.83× |
| Sachsen-Anhalt | 30,532 | 0.57× |
| Thüringen | 22,793 | 0.43× |
| Mecklenburg-Vorpommern | 21,821 | 0.55× |
| Saarland | 5,905 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.46× | Business & Career |
| Real property | 8.89× | Home & Garden |
| IKEA | 2.46× | Home & Garden |
| Satire | 4.81× | Literature |
| Knitting | 3.76× | Home & Garden |
| Do it yourself (DIY) | 2.37× | Home & Garden |
| Bored Panda | 11.19× | Internet & Social Media |
| Anthropologie | 8.38× | Shopping |
| Tchibo | 3.06× | Shopping |
| Obi (store) | 2.05× | Shopping |
| H&M | 2.11× | Shopping |
| Spiegel Online | 1.98× | News |
| Ernsting's family | 3.47× | Shopping |
| Gina Tricot | 5.57× | Fashion & Accessoires |
| JYSK | 3.02× | Home & Garden |
| C&A | 2.77× | Shopping |
| German television comedy | 5.13× | Movies & TV |
| TikTok | 1.57× | Internet & Social Media |
| Birkenstock | 3.7× | Fashion & Accessoires |
| Tom Tailor | 4.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.59 |
| Creativity | OPEN | 2.01 |
| DIY Mentality | THRILL | 1.75 |
| Sustainability | BALANCE | 1.7 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.1% |
| France | 24.7% |
| United Kingdom | 8.9% |
See Søstrene Grene audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Søstrene Grene have in Germany?
Søstrene Grene has an estimated audience of 2,082,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Søstrene Grene fans?
92.5% of Søstrene Grene fans are female, 7.5% are male, with an average age of 39.1 years.
Which brands do Søstrene Grene fans like most?
Søstrene Grene fans show strongest brand affinity for Western Union (10.46×), Real property (8.89×), and IKEA (2.46×) over the country average.
Where do Søstrene Grene fans live in Germany?
Søstrene Grene fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,649), Bayern (reach 366,064), and Baden-Württemberg (reach 308,338). These three regions account for the largest share of the active audience.
What other brands do Søstrene Grene fans also like?
Beyond Søstrene Grene itself, the audience over-indexes on Real property (8.89×), IKEA (2.46×), Satire (4.81×), and Knitting (3.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Søstrene Grene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.