Rascasse Audience Intelligence

Søstrene Grene Target Market in Germany

A data profile of the people who buy, follow and care about Søstrene Grene in Germany — modelled from more than twelve digital signal sources. Søstrene Grene has an estimated audience of 1,552,834 people in Germany.

#549among Brand in Germany#232in Fashion & Accessoires

The average Søstrene Grene fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Downton Abbey, Knitting, IKEA, with strongest over-indexing on Downton Abbey (10.7× the country average).

Demographically, the Søstrene Grene audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Søstrene Grene fan in Germany is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Downton Abbey.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Søstrene Grene profile in Germany.

Audience size
1.6M
in Germany
Gender
92.5%♀
7.5% male
Age
39.1
average years
Country rank
#4320
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Søstrene Grene

92.5% are female, 7.5% are male, average age 39.1.

Fig. 02

Gender split

92.5%
Female
7.5%
Male
Demographic split for Søstrene Grene audience in Germany
MetricValue
Female92.5%
Male7.5%
Average age39.1
Estimated audience size1,552,834
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Søstrene Grene audience in Germany
Age bracketShare%
16-1914%
20-2925%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Søstrene Grene audience comes from Germany.

Worldwide audience distribution share by country for Søstrene Grene
CountryShare
Germany22.2%
Denmark17.8%
United Kingdom13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Søstrene Grene audience in Germany is strongest.

Fig. 05

Top regions by affinity

Søstrene Grene customers by region in Germany
#RegionReachAffinity×
01Hamburg~80K2.27×
02Berlin~100K2.11×
03Bremen~20K1.69×
04Schleswig-Holstein~60K1.18×
05Bayern~300K1.16×
06Baden-Württemberg~200K1.01×
07Nordrhein-Westfalen~300K0.89×
08Hessen~100K0.89×
09Sachsen~60K0.87×
10Niedersachsen~100K0.79×
11Rheinland-Pfalz~60K0.75×
12Mecklenburg-Vorpommern~20K0.65×
13Sachsen-Anhalt~20K0.53×
14Thüringen~20K0.52×
15Brandenburg~20K0.48×
16Saarland~8K0.45×
Fig. 06

Affinity by region

Affinity by region — Søstrene Grene, Germany
0.45×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Søstrene Grene audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Søstrene Grene audience
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV10.70×
02AnthropologieShopping9.08×
03Butlers (company)Shopping7.69×
04Ready-to-assemble furnitureHome & Garden4.97×
05KnittingHome & Garden4.73×
06BirkenstockFashion & Accessoires4.67×
07Picture bookLiterature4.51×
08Scandinavian designHome & Garden4.27×
09JYSKHome & Garden3.83×
10Danish designHome & Garden3.69×
11Sewing machineHome & Garden3.66×
12Children's literatureLiterature3.63×
13Garden centreHome & Garden3.35×
14Ernsting's familyShopping3.31×
15TchiboShopping3.17×
16C&AShopping3.05×
17IKEAHome & Garden2.68×
18Do it yourself (DIY)Home & Garden2.08×
19Obi (store)Shopping2.00×
20H&MShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Søstrene Grene audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Søstrene Grene audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.39×
CreativityOPEN2.34×
SustainabilityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Søstrene Grene audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
PatriotismCONSERVATISM0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Søstrene Grene's target market in Germany?

Søstrene Grene's target market in Germany covers an estimated 1,552,834 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Søstrene Grene customers?

92.5% of the Søstrene Grene audience are female, 7.5% are male, with an average age of 39.1 years.

03

Which brands do Søstrene Grene fans like most?

Søstrene Grene fans show strongest brand affinity for Downton Abbey (10.7×), Knitting (4.73×), and IKEA (2.68×) over the country average.

04

Where do Søstrene Grene fans live in Germany?

Søstrene Grene fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Søstrene Grene fans also like?

Beyond Søstrene Grene itself, the audience over-indexes on Knitting (4.73×), IKEA (2.68×), JYSK (3.83×), and Anthropologie (9.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Søstrene Grene audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Søstrene Grene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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