C&A Audience in Germany
C&A has an estimated audience of 9,438,207 people in Germany. 80.1% are female, 19.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, WE Fashion, Bonprix, Deichmann, Gina Tricot.
The average C&A fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, WE Fashion, Bonprix, with strongest over-indexing on Ernsting's family (6.16× the country average). Demographically, the C&A audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of C&A fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 39.1 |
| Estimated audience size | 9,438,207 |
Audience persona
The typical C&A fan in Germany is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,717,595 | 1.32× |
| Bayern | 1,768,548 | 1.17× |
| Baden-Württemberg | 1,521,516 | 1.18× |
| Niedersachsen | 984,766 | 1.07× |
| Hessen | 734,337 | 1.02× |
| Rheinland-Pfalz | 631,025 | 1.33× |
| Berlin | 428,742 | 1.02× |
| Sachsen | 359,795 | 0.78× |
| Schleswig-Holstein | 331,119 | 0.98× |
| Brandenburg | 236,709 | 0.81× |
| Thüringen | 211,531 | 0.88× |
| Hamburg | 206,352 | 0.97× |
| Sachsen-Anhalt | 201,281 | 0.82× |
| Mecklenburg-Vorpommern | 129,775 | 0.72× |
| Saarland | 119,722 | 1.03× |
| Bremen | 73,042 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 6.16× | Shopping |
| WE Fashion | 13.7× | Fashion & Accessoires |
| Bonprix | 4.69× | Shopping |
| Deichmann | 3.48× | Shopping |
| Gina Tricot | 7.69× | Fashion & Accessoires |
| Gerry Weber | 9.3× | Shopping |
| Baby food | 4.3× | Kids & Family |
| COS | 5.76× | Shopping |
| Tom Tailor | 6.77× | Fashion & Accessoires |
| H&M | 2.73× | Shopping |
| Gala | 2.6× | News |
| Street One | 4.62× | Fashion & Accessoires |
| S.Oliver | 5.28× | Fashion & Accessoires |
| Tchibo | 3.36× | Shopping |
| Bershka | 4.8× | Shopping |
| Ulla Popken | 4.67× | Fashion & Accessoires |
| Online shopping | 1.73× | Shopping |
| IKEA | 2.12× | Home & Garden |
| Children's clothing | 3.33× | Fashion & Accessoires |
| Mango | 4.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Design Affinity | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.9% |
| Brazil | 11.5% |
| Netherlands | 7.7% |
See C&A audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does C&A have in Germany?
C&A has an estimated audience of 9,438,207 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of C&A fans?
80.1% of C&A fans are female, 19.9% are male, with an average age of 39.1 years.
Which brands do C&A fans like most?
C&A fans show strongest brand affinity for Ernsting's family (6.16×), WE Fashion (13.7×), and Bonprix (4.69×) over the country average.
Where do C&A fans live in Germany?
C&A fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,717,595), Bayern (reach 1,768,548), and Baden-Württemberg (reach 1,521,516). These three regions account for the largest share of the active audience.
What other brands do C&A fans also like?
Beyond C&A itself, the audience over-indexes on WE Fashion (13.7×), Bonprix (4.69×), Deichmann (3.48×), and Gina Tricot (7.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for C&A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.