Bershka Audience in Germany
Bershka has an estimated audience of 3,968,296 people in Germany. 71.5% are female, 28.5% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Stradivarius, Oysho, C&A, Uniqlo.
The average Bershka fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Stradivarius, Oysho, with strongest over-indexing on Primark (3.78× the country average). Demographically, the Bershka audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Bershka fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 35.7 |
| Estimated audience size | 3,968,296 |
Audience persona
The typical Bershka fan in Germany is more female, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,075,764 | 1.24× |
| Bayern | 752,391 | 1.18× |
| Baden-Württemberg | 637,176 | 1.18× |
| Niedersachsen | 397,028 | 1.03× |
| Hessen | 366,605 | 1.21× |
| Berlin | 209,409 | 1.18× |
| Rheinland-Pfalz | 207,533 | 1.04× |
| Sachsen | 184,284 | 0.95× |
| Schleswig-Holstein | 134,788 | 0.95× |
| Brandenburg | 113,214 | 0.92× |
| Hamburg | 87,557 | 0.98× |
| Thüringen | 81,598 | 0.81× |
| Sachsen-Anhalt | 74,950 | 0.73× |
| Mecklenburg-Vorpommern | 55,427 | 0.73× |
| Saarland | 43,406 | 0.89× |
| Bremen | 33,632 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 3.78× | Shopping |
| Stradivarius | 5.18× | Shopping |
| Oysho | 5.45× | Fashion & Accessoires |
| C&A | 2.48× | Shopping |
| Uniqlo | 3.12× | Shopping |
| Zara | 2.55× | Shopping |
| Gina Tricot | 4.46× | Fashion & Accessoires |
| Baby food | 2.53× | Kids & Family |
| H&M | 1.63× | Shopping |
| Mango | 3.33× | Shopping |
| Skirt | 2.5× | Fashion & Accessoires |
| Panties | 3.6× | Fashion & Accessoires |
| Intimissimi | 3.53× | Fashion & Accessoires |
| Pull&Bear | 4.66× | Fashion & Accessoires |
| Undergarment | 2.11× | Fashion & Accessoires |
| Textile industry | 4.21× | Fashion & Accessoires |
| Hermès | 1.83× | Fashion & Accessoires |
| Animal ethics | 3.35× | Politics & Society |
| Women's clothing | 1.6× | Fashion & Accessoires |
| Trousers | 2.04× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Creativity | OPEN | 1.71 |
| Design Affinity | PREMIUM | 1.42 |
| Individualism | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.4% |
| Spain | 9.6% |
| Germany | 8.2% |
See Bershka audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bershka have in Germany?
Bershka has an estimated audience of 3,968,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bershka fans?
71.5% of Bershka fans are female, 28.5% are male, with an average age of 35.7 years.
Which brands do Bershka fans like most?
Bershka fans show strongest brand affinity for Primark (3.78×), Stradivarius (5.18×), and Oysho (5.45×) over the country average.
Where do Bershka fans live in Germany?
Bershka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,075,764), Bayern (reach 752,391), and Baden-Württemberg (reach 637,176). These three regions account for the largest share of the active audience.
What other brands do Bershka fans also like?
Beyond Bershka itself, the audience over-indexes on Stradivarius (5.18×), Oysho (5.45×), C&A (2.48×), and Uniqlo (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.