Textile industry Audience in Germany
Textile industry has an estimated audience of 2,259,648 people in Germany. 73.2% are female, 26.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Weaving, Knitting pattern, Ravelry, Harry Potter, Diy Craft Projects.
The average Textile industry fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Weaving, Knitting pattern, Ravelry, with strongest over-indexing on Weaving (7.47× the country average). Demographically, the Textile industry audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Textile industry fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 42.5 |
| Estimated audience size | 2,259,648 |
Audience persona
The typical Textile industry fan in Germany is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Weaving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 513,081 | 1.04× |
| Baden-Württemberg | 391,859 | 1.27× |
| Bayern | 303,546 | 0.84× |
| Niedersachsen | 193,474 | 0.88× |
| Hessen | 159,838 | 0.93× |
| Sachsen | 140,821 | 1.27× |
| Berlin | 125,671 | 1.24× |
| Rheinland-Pfalz | 101,727 | 0.9× |
| Brandenburg | 68,686 | 0.98× |
| Schleswig-Holstein | 58,083 | 0.72× |
| Thüringen | 49,765 | 0.86× |
| Hamburg | 46,908 | 0.92× |
| Sachsen-Anhalt | 38,665 | 0.66× |
| Mecklenburg-Vorpommern | 36,840 | 0.85× |
| Bremen | 30,410 | 1.57× |
| Saarland | 29,580 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weaving | 7.47× | Fashion & Accessoires |
| Knitting pattern | 11.85× | Fashion & Accessoires |
| Ravelry | 11.45× | Internet & Social Media |
| Harry Potter | 1.95× | Movies & TV |
| Diy Craft Projects | 9.43× | Home & Garden |
| Sewing machine | 4.52× | Home & Garden |
| Food | 1.6× | Food & Beverages |
| Handmade Crafts | 4.57× | Kids & Family |
| Cashmere wool | 6.98× | Fashion & Accessoires |
| Pattern (sewing) | 4.62× | Home & Garden |
| Clothing | 1.62× | Fashion & Accessoires |
| Russian language | 5.53× | Politics & Society |
| Embroidery | 4.53× | Home & Garden |
| Yarn | 3.91× | Fashion & Accessoires |
| Cross-stitch | 5.97× | Home & Garden |
| Developmental psychology | 3.73× | Health |
| Creative Ideas | 6.12× | Home & Garden |
| Duolingo | 5.08× | Business & Career |
| Pets | 1.56× | Pets & Animals |
| Viber | 9.92× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.82 |
| Sustainability | BALANCE | 1.71 |
| Creativity | OPEN | 1.68 |
| Quality Awareness | PREMIUM | 1.5 |
| Individualism | JOY | 1.44 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| Japan | 8.6% |
| India | 7.7% |
See Textile industry audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Textile industry have in Germany?
Textile industry has an estimated audience of 2,259,648 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Textile industry fans?
73.2% of Textile industry fans are female, 26.8% are male, with an average age of 42.5 years.
Which brands do Textile industry fans like most?
Textile industry fans show strongest brand affinity for Weaving (7.47×), Knitting pattern (11.85×), and Ravelry (11.45×) over the country average.
Where do Textile industry fans live in Germany?
Textile industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 513,081), Baden-Württemberg (reach 391,859), and Bayern (reach 303,546). These three regions account for the largest share of the active audience.
What other brands do Textile industry fans also like?
Beyond Textile industry itself, the audience over-indexes on Knitting pattern (11.85×), Ravelry (11.45×), Harry Potter (1.95×), and Diy Craft Projects (9.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Textile industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.