Rascasse Audience Intelligence

Textile industry Audience in Germany

A data profile of the people who buy, follow and care about Textile industry in Germany — modelled from more than twelve digital signal sources. Textile industry has an estimated audience of 2,259,648 people in Germany.

#1735among Topic in Germany#162in Fashion & Accessoires

The average Textile industry fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Weaving, Knitting pattern, Ravelry, with strongest over-indexing on Weaving (7.47× the country average).

Demographically, the Textile industry audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Textile industry fan in Germany is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weaving.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textile industry profile in Germany.

Audience size
2.3M
in Germany
Gender
73.2%♀
26.8% male
Age
42.5
average years
Country rank
#2942
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Textile industry fans

73.2% are female, 26.8% are male, average age 42.5.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Textile industry audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age42.5
Estimated audience size2,259,648
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Textile industry audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Textile industry audience comes from Germany.

Worldwide audience distribution share by country for Textile industry
CountryShare
United States9.8%
Japan8.6%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textile industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Textile industry fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.32×
02Brandenburg~80K1.18×
03Bremen~20K1.11×
04Baden-Württemberg~300K1.10×
05Sachsen-Anhalt~60K1.08×
06Thüringen~60K1.04×
07Saarland~30K1.03×
08Berlin~100K1.00×
09Mecklenburg-Vorpommern~40K1.00×
10Bayern~300K0.96×
11Nordrhein-Westfalen~500K0.94×
12Niedersachsen~200K0.92×
13Hamburg~50K0.90×
14Schleswig-Holstein~70K0.87×
15Rheinland-Pfalz~100K0.86×
16Hessen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Textile industry, Germany
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textile industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textile industry audience
#·InterestCategoryAffinity×
01Knitting patternFashion & Accessoires11.85×
02RavelryInternet & Social Media11.45×
03Diy Craft ProjectsHome & Garden9.43×
04WeavingFashion & Accessoires7.47×
05Cashmere woolFashion & Accessoires6.98×
06Creative IdeasHome & Garden6.12×
07Cross-stitchHome & Garden5.97×
08Russian languagePolitics & Society5.53×
09DuolingoBusiness & Career5.08×
10Pattern (sewing)Home & Garden4.62×
11Handmade CraftsKids & Family4.57×
12EmbroideryHome & Garden4.53×
13Sewing machineHome & Garden4.52×
14YarnFashion & Accessoires3.91×
15Developmental psychologyHealth3.73×
16Harry PotterMovies & TV1.95×
17Aida (musical)Music & Radio1.75×
18ClothingFashion & Accessoires1.62×
19FoodFood & Beverages1.60×
20PetsPets & Animals1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textile industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textile industry audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.53×
Design AffinityPREMIUM1.50×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textile industry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Career OrientationPOWER0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Textile industry have in Germany?

Textile industry has an estimated audience of 2,259,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Textile industry fans?

73.2% of Textile industry fans are female, 26.8% are male, with an average age of 42.5 years.

03

Which brands do Textile industry fans like most?

Textile industry fans show strongest brand affinity for Weaving (7.47×), Knitting pattern (11.85×), and Ravelry (11.45×) over the country average.

04

Where do Textile industry fans live in Germany?

Textile industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Textile industry fans also like?

Beyond Textile industry itself, the audience over-indexes on Knitting pattern (11.85×), Ravelry (11.45×), Diy Craft Projects (9.43×), and Harry Potter (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Textile industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Textile industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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