Rascasse Audience Intelligence

Creative Ideas Audience in Germany

A data profile of the people who buy, follow and care about Creative Ideas in Germany — modelled from more than twelve digital signal sources. Creative Ideas has an estimated audience of 1,875,335 people in Germany.

#2049among Topic in Germany#275in Home & Garden

The average Creative Ideas fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Women's clothing, Hugendubel, with strongest over-indexing on Robert Redford (6.33× the country average).

Demographically, the Creative Ideas audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Creative Ideas fan in Germany is more female, around 34.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Robert Redford.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Creative Ideas profile in Germany.

Audience size
1.9M
in Germany
Gender
72.2%♀
27.8% male
Age
34.1
average years
Country rank
#3595
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Creative Ideas fans

72.2% are female, 27.8% are male, average age 34.1.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Creative Ideas audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age34.1
Estimated audience size1,875,335
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Creative Ideas audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Creative Ideas audience comes from Germany.

Worldwide audience distribution share by country for Creative Ideas
CountryShare
United States27.3%
Japan9.0%
China8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Creative Ideas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Creative Ideas fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.30×
02Saarland~30K1.25×
03Mecklenburg-Vorpommern~40K1.08×
04Sachsen-Anhalt~50K1.03×
05Thüringen~50K1.03×
06Brandenburg~60K0.98×
07Hamburg~40K0.95×
08Schleswig-Holstein~60K0.94×
09Rheinland-Pfalz~90K0.93×
10Berlin~80K0.92×
11Sachsen~80K0.91×
12Hessen~100K0.89×
13Niedersachsen~200K0.86×
14Baden-Württemberg~200K0.83×
15Bayern~200K0.81×
16Nordrhein-Westfalen~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Creative Ideas, Germany
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Creative Ideas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Creative Ideas audience
#·InterestCategoryAffinity×
01MaghrebTravel & Leisure9.09×
02RavelryInternet & Social Media6.65×
03Robert RedfordMovies & TV6.33×
04Textile industryFashion & Accessoires6.12×
05BeirutTravel & Leisure5.54×
06Cats (musical)Music & Radio5.35×
07Dua LipaMusic & Radio4.90×
08Crime fictionLiterature4.62×
09Road tripTravel & Leisure4.24×
10Oil paintingArts & Culture3.81×
11Watercolor paintingArts & Culture3.58×
12Unique GiftsShopping3.50×
13Abstract artArts & Culture3.50×
14HugendubelShopping3.40×
15Women's clothingFashion & Accessoires2.80×
16LivemusicMusic & Radio2.77×
17FlowerHome & Garden2.16×
18DeichmannShopping1.91×
19EducationBusiness & Career1.82×
20Luxury goodsFashion & Accessoires1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Creative Ideas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Creative Ideas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
ExtroversionTHRILL1.78×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Creative Ideas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.85×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Creative Ideas have in Germany?

Creative Ideas has an estimated audience of 1,875,335 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Creative Ideas fans?

72.2% of Creative Ideas fans are female, 27.8% are male, with an average age of 34.1 years.

03

Which brands do Creative Ideas fans like most?

Creative Ideas fans show strongest brand affinity for Robert Redford (6.33×), Women's clothing (2.8×), and Hugendubel (3.4×) over the country average.

04

Where do Creative Ideas fans live in Germany?

Creative Ideas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Creative Ideas fans also like?

Beyond Creative Ideas itself, the audience over-indexes on Women's clothing (2.8×), Hugendubel (3.4×), Textile industry (6.12×), and Crime fiction (4.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Creative Ideas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Creative Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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