Creative Ideas Audience in Germany
Creative Ideas has an estimated audience of 1,875,335 people in Germany. 72.2% are female, 27.8% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Beadwork, Group buying, Obi (store), Fressnapf.
The average Creative Ideas fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Beadwork, Group buying, with strongest over-indexing on Livemusic (4.3× the country average). Demographically, the Creative Ideas audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Creative Ideas fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 34.1 |
| Estimated audience size | 1,875,335 |
Audience persona
The typical Creative Ideas fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,858 | 0.6× |
| Bayern | 178,126 | 0.59× |
| Baden-Württemberg | 146,835 | 0.57× |
| Hessen | 102,524 | 0.72× |
| Niedersachsen | 92,732 | 0.51× |
| Berlin | 63,597 | 0.76× |
| Rheinland-Pfalz | 63,256 | 0.67× |
| Thüringen | 56,443 | 1.18× |
| Sachsen-Anhalt | 55,538 | 1.14× |
| Saarland | 52,026 | 2.26× |
| Brandenburg | 51,475 | 0.88× |
| Mecklenburg-Vorpommern | 50,750 | 1.42× |
| Sachsen | 48,436 | 0.53× |
| Schleswig-Holstein | 45,508 | 0.68× |
| Bremen | 44,558 | 2.78× |
| Hamburg | 29,946 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.3× | Music & Radio |
| Beadwork | 19.89× | Home & Garden |
| Group buying | 8.16× | Shopping |
| Obi (store) | 1.7× | Shopping |
| Fressnapf | 2.84× | Shopping |
| Beirut | 4.76× | Travel & Leisure |
| Personalised Gifts | 4.57× | Home & Garden |
| Ernsting's family | 2.81× | Shopping |
| Bonprix | 2.34× | Shopping |
| Watercolor painting | 3.39× | Arts & Culture |
| IKEA | 1.51× | Home & Garden |
| Lieferando.de | 1.71× | Food & Beverages |
| Bookselling | 2.77× | Literature |
| Hugendubel | 2.95× | Shopping |
| Philanthropy | 4.36× | Arts & Culture |
| BabyOne | 3.98× | Kids & Family |
| Gala | 1.63× | News |
| Oil painting | 3.46× | Arts & Culture |
| Deichmann | 1.74× | Shopping |
| Handmade | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.88 |
| Convenience Orientation | PREMIUM | 1.69 |
| Urban Lifestyle | OPEN | 1.45 |
| Extroversion | THRILL | 1.28 |
| Travelling | THRILL | 1.27 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 9.0% |
| China | 8.8% |
See Creative Ideas audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Creative Ideas have in Germany?
Creative Ideas has an estimated audience of 1,875,335 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Creative Ideas fans?
72.2% of Creative Ideas fans are female, 27.8% are male, with an average age of 34.1 years.
Which brands do Creative Ideas fans like most?
Creative Ideas fans show strongest brand affinity for Livemusic (4.3×), Beadwork (19.89×), and Group buying (8.16×) over the country average.
Where do Creative Ideas fans live in Germany?
Creative Ideas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,858), Bayern (reach 178,126), and Baden-Württemberg (reach 146,835). These three regions account for the largest share of the active audience.
What other brands do Creative Ideas fans also like?
Beyond Creative Ideas itself, the audience over-indexes on Beadwork (19.89×), Group buying (8.16×), Obi (store) (1.7×), and Fressnapf (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Creative Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.