Rascasse Audience Intelligence

Ravelry Audience in Germany

A data profile of the people who buy, follow and care about Ravelry in Germany — modelled from more than twelve digital signal sources. Ravelry has an estimated audience of 1,115,860 people in Germany.

#199among Website / Newspaper / Magazine in Germany#93in Internet & Social Media

The average Ravelry fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knitting pattern, Free Knitting Patterns, Knitting needle, with strongest over-indexing on Knitting pattern (134.01× the country average).

Demographically, the Ravelry audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ravelry fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Knitting pattern.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ravelry profile in Germany.

Audience size
1.1M
in Germany
Gender
71.2%♀
28.8% male
Age
37.1
average years
Country rank
#5917
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ravelry

71.2% are female, 28.8% are male, average age 37.1.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Ravelry audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age37.1
Estimated audience size1,115,860
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Ravelry audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Ravelry audience comes from Germany.

Worldwide audience distribution share by country for Ravelry
CountryShare
United States21.9%
Germany7.8%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ravelry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ravelry fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K1.53×
02Niedersachsen~100K1.36×
03Bayern~200K1.23×
04Rheinland-Pfalz~60K1.13×
05Nordrhein-Westfalen~200K1.05×
06Baden-Württemberg~100K1.03×
07Hessen~80K0.99×
08Bremen~9K0.96×
09Hamburg~20K0.95×
10Sachsen~50K0.90×
11Berlin~40K0.87×
12Brandenburg~30K0.87×
13Sachsen-Anhalt~20K0.83×
14Mecklenburg-Vorpommern~20K0.82×
15Thüringen~20K0.78×
16Saarland~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Ravelry, Germany
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ravelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ravelry audience
#·InterestCategoryAffinity×
01Stew Leonard'sFood & Beverages396.29×
02Knitting And Stitching ShowsHome & Garden383.11×
03Knitting DailyMovies & TV337.62×
04AllFreeKnittingHome & Garden315.41×
05Free Knitting PatternsTopic277.51×
06Wool and the GangHome & Garden167.51×
07Knitting patternFashion & Accessoires134.01×
08Knitting needleFashion & Accessoires35.43×
09Red carpetMovies & TV31.30×
10QuiltHome & Garden20.92×
11QuiltingHome & Garden17.49×
12Pattern (sewing)Home & Garden11.18×
13KnittingHome & Garden11.06×
14EmbroideryHome & Garden11.06×
15SewingHome & Garden10.98×
16YarnFashion & Accessoires10.74×
17Sewing machineHome & Garden10.72×
18AliExpressShopping10.15×
19CandleHome & Garden9.71×
20CrochetHome & Garden9.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ravelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ravelry audience · What stands out
TraitClusterDeviationScore
CreativityOPEN3.61×
Design AffinityPREMIUM1.91×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ravelry audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.70×
Risk AppetiteTHRILL0.73×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ravelry have in Germany?

Ravelry has an estimated audience of 1,115,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ravelry fans?

71.2% of Ravelry fans are female, 28.8% are male, with an average age of 37.1 years.

03

Which brands do Ravelry fans like most?

Ravelry fans show strongest brand affinity for Knitting pattern (134.01×), Free Knitting Patterns (277.51×), and Knitting needle (35.43×) over the country average.

04

Where do Ravelry fans live in Germany?

Ravelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ravelry fans also like?

Beyond Ravelry itself, the audience over-indexes on Free Knitting Patterns (277.51×), Knitting needle (35.43×), AllFreeKnitting (315.41×), and Knitting And Stitching Shows (383.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Ravelry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ravelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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