Ravelry Audience in Germany
Ravelry has an estimated audience of 1,058,254 people in Germany. 71.2% are female, 28.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knitting pattern, Free Knitting Patterns, Knitting needle, AllFreeKnitting, Knitting And Stitching Shows.
The average Ravelry fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knitting pattern, Free Knitting Patterns, Knitting needle, with strongest over-indexing on Knitting pattern (134.01× the country average). Demographically, the Ravelry audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Ravelry fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 37.1 |
| Estimated audience size | 1,058,254 |
Audience persona
The typical Ravelry fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Knitting pattern.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,618 | 1.08× |
| Bayern | 222,367 | 1.31× |
| Baden-Württemberg | 153,659 | 1.06× |
| Niedersachsen | 147,041 | 1.43× |
| Hessen | 83,331 | 1.03× |
| Rheinland-Pfalz | 59,719 | 1.13× |
| Schleswig-Holstein | 57,653 | 1.52× |
| Sachsen | 44,895 | 0.86× |
| Berlin | 43,984 | 0.93× |
| Brandenburg | 28,212 | 0.86× |
| Hamburg | 22,775 | 0.95× |
| Sachsen-Anhalt | 20,777 | 0.76× |
| Thüringen | 20,304 | 0.75× |
| Mecklenburg-Vorpommern | 15,655 | 0.77× |
| Saarland | 9,285 | 0.71× |
| Bremen | 7,532 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting pattern | 134.01× | Fashion & Accessoires |
| Free Knitting Patterns | 277.51× | |
| Knitting needle | 35.43× | Fashion & Accessoires |
| AllFreeKnitting | 315.41× | Home & Garden |
| Knitting And Stitching Shows | 383.11× | Home & Garden |
| Wool and the Gang | 167.51× | Home & Garden |
| AliExpress | 10.15× | Shopping |
| Knitting | 11.06× | Home & Garden |
| Sewing | 10.98× | Home & Garden |
| Knitting Daily | 337.62× | Movies & TV |
| Yarn | 10.74× | Fashion & Accessoires |
| Quilt | 20.92× | Home & Garden |
| Sewing machine | 10.72× | Home & Garden |
| Pattern (sewing) | 11.18× | Home & Garden |
| Crochet | 9.45× | Home & Garden |
| Red carpet | 31.3× | Movies & TV |
| Quilting | 17.49× | Home & Garden |
| Embroidery | 11.06× | Home & Garden |
| Candle | 9.71× | Home & Garden |
| Stew Leonard's | 396.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.46 |
| DIY Mentality | THRILL | 2.45 |
| Design Affinity | PREMIUM | 2.2 |
| Sustainability | BALANCE | 2.04 |
| Quality Awareness | PREMIUM | 2 |
| Pet Ownership | JOY | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.6% |
| Japan | 7.4% |
See Ravelry audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Ravelry have in Germany?
Ravelry has an estimated audience of 1,058,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ravelry fans?
71.2% of Ravelry fans are female, 28.8% are male, with an average age of 37.1 years.
Which brands do Ravelry fans like most?
Ravelry fans show strongest brand affinity for Knitting pattern (134.01×), Free Knitting Patterns (277.51×), and Knitting needle (35.43×) over the country average.
Where do Ravelry fans live in Germany?
Ravelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 250,618), Bayern (reach 222,367), and Baden-Württemberg (reach 153,659). These three regions account for the largest share of the active audience.
What other brands do Ravelry fans also like?
Beyond Ravelry itself, the audience over-indexes on Free Knitting Patterns (277.51×), Knitting needle (35.43×), AllFreeKnitting (315.41×), and Knitting And Stitching Shows (383.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ravelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.