Rascasse Audience Intelligence

Ravelry Audience in United States

A data profile of the people who buy, follow and care about Ravelry in United States — modelled from more than twelve digital signal sources. Ravelry has an estimated audience of 3,134,412 people in United States.

#283among Website / Newspaper / Magazine in United States#128in Internet & Social Media

The average Ravelry fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Free Knitting Patterns, Knit Picks, Lion Brand Yarn, with strongest over-indexing on Free Knitting Patterns (54.16× the country average).

Demographically, the Ravelry audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ravelry fan in United States is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Free Knitting Patterns.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ravelry profile in United States.

Audience size
3.1M
in United States
Gender
74.6%♀
25.4% male
Age
37.5
average years
Country rank
#9927
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ravelry

74.6% are female, 25.4% are male, average age 37.5.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Ravelry audience in United States
MetricValue
Female74.6%
Male25.4%
Average age37.5
Estimated audience size3,134,412
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Ravelry audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Ravelry audience comes from United States.

Worldwide audience distribution share by country for Ravelry
CountryShare
United States21.9%
Germany7.8%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ravelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Ravelry fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K3.08×
02Vermont~20K3.01×
03Alaska~10K2.26×
04New Hampshire~30K2.11×
05Oregon~60K1.82×
06Montana~10K1.66×
07Washington~100K1.61×
08Wisconsin~70K1.57×
09Minnesota~70K1.52×
10Rhode Island~10K1.50×
11Wyoming~7K1.43×
12Idaho~20K1.37×
13Massachusetts~70K1.21×
14Michigan~100K1.20×
15Connecticut~40K1.18×
16Colorado~50K1.01×
17Iowa~20K0.99×
18Pennsylvania~90K0.87×
19Utah~20K0.87×
20New Mexico~10K0.87×
21Virginia~60K0.85×
22Indiana~50K0.85×
23Kansas~20K0.85×
24North Dakota~5K0.84×
25South Carolina~40K0.81×
26Nebraska~10K0.81×
27West Virginia~10K0.81×
28Missouri~40K0.80×
29Maryland~40K0.79×
30Ohio~70K0.76×
31North Carolina~70K0.76×
32Kentucky~30K0.76×
33Arkansas~20K0.72×
34New York~100K0.71×
35Illinois~70K0.70×
36Tennessee~40K0.68×
37South Dakota~5K0.68×
38Delaware~6K0.66×
39Oklahoma~20K0.63×
40New Jersey~50K0.58×
41Arizona~40K0.58×
42Alabama~20K0.57×
43Washington, District of Columbia~5K0.56×
44California~200K0.49×
45Georgia~40K0.47×
46Nevada~10K0.44×
47Florida~80K0.38×
48Texas~100K0.36×
49Louisiana~10K0.36×
50Mississippi~9K0.34×
Fig. 06

Affinity by region

Affinity by region — Ravelry, United States
0.34×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ravelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ravelry audience
#·InterestCategoryAffinity×
01Tiger Muay Thai & MMA Training Camp, Phuket, ThailandPOI65.09×
02Knit PicksShopping58.22×
03Jimmy Beans WoolShopping57.00×
04Knitty CityShopping56.87×
05Wool and the GangHome & Garden56.80×
06Lion Brand YarnHome & Garden55.24×
07Free Knitting PatternsTopic54.16×
08AllFreeCrochetHome & Garden43.63×
09KnittyKids & Family41.79×
10Red Heart YarnsHome & Garden36.59×
11DEADPOOL: The MovieMovies & TV25.31×
12Knitting patternFashion & Accessoires23.48×
13Knitting needleFashion & Accessoires10.37×
14Cashmere woolFashion & Accessoires7.92×
15Cardigan (sweater)Fashion & Accessoires6.24×
16Pattern (sewing)Home & Garden5.50×
17Fictional filmMovies & TV3.38×
18SupermanMovies & TV3.28×
19EtsyFashion & Accessoires2.36×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ravelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ravelry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
Luxury OrientationPREMIUM1.39×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ravelry audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Social Media UsageJOY0.66×
Career OrientationPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ravelry have in United States?

Ravelry has an estimated audience of 3,134,412 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ravelry fans?

74.6% of Ravelry fans are female, 25.4% are male, with an average age of 37.5 years.

03

Which brands do Ravelry fans like most?

Ravelry fans show strongest brand affinity for Free Knitting Patterns (54.16×), Knit Picks (58.22×), and Lion Brand Yarn (55.24×) over the country average.

04

Where do Ravelry fans live in United States?

Ravelry fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ravelry fans also like?

Beyond Ravelry itself, the audience over-indexes on Knit Picks (58.22×), Lion Brand Yarn (55.24×), Superman (3.28×), and Knitting pattern (23.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Ravelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ravelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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