Ravelry Audience in United States

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Ravelry has an estimated audience of 3,068,989 people in United States. 74.6% are female, 25.4% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Free Knitting Patterns, Knit Picks, Lion Brand Yarn, Superman, Knitting pattern.

The average Ravelry fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Free Knitting Patterns, Knit Picks, Lion Brand Yarn, with strongest over-indexing on Free Knitting Patterns (54.16× the country average). Demographically, the Ravelry audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Ravelry fans

Demographic split for Ravelry audience in United States
MetricValue
Female74.6%
Male25.4%
Average age37.5
Estimated audience size3,068,989

Audience persona

The typical Ravelry fan in United States is more female, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Free Knitting Patterns.

Top regions in United States

Top regions ranked by reach for Ravelry in United States
RegionReachAffinity
California175,9410.52×
New York125,0590.73×
Texas101,7640.39×
Michigan100,5041.25×
Washington100,1301.63×
Pennsylvania91,3060.88×
Florida80,4560.39×
Massachusetts78,4751.3×
Illinois73,5250.72×
Ohio73,3100.78×
North Carolina72,2180.78×
Wisconsin71,4681.55×
Minnesota66,3621.51×
Virginia65,5710.88×
Oregon64,0101.82×
Indiana52,4350.94×
Colorado50,4081.04×
New Jersey48,2140.62×
Georgia47,0440.5×
Tennessee43,7290.71×
Maryland41,4190.78×
Missouri40,3090.81×
South Carolina39,7860.86×
Arizona37,4760.6×
Connecticut36,2921.18×
Maine34,1823.11×
Kentucky29,8090.77×
Iowa26,6581.05×
New Hampshire25,5342.11×
Alabama23,9840.56×
Utah23,3480.85×
Oklahoma22,3100.65×
Idaho21,7521.41×
Kansas21,4170.89×
Arkansas17,6640.7×
Rhode Island15,1101.55×
Vermont14,6892.73×
Alaska13,6632.08×
Louisiana13,3190.34×
Nevada13,1320.44×
Montana13,1271.54×
New Mexico13,1160.85×
Nebraska12,7100.83×
West Virginia11,2620.79×
Mississippi7,2220.29×
Wyoming6,0561.33×
Delaware5,2450.62×
North Dakota5,1330.81×
Washington, District of Columbia4,9310.53×
South Dakota4,8160.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ravelry audience
BrandAffinityCategory
Free Knitting Patterns54.16×
Knit Picks58.22×Shopping
Lion Brand Yarn55.24×Home & Garden
Superman3.28×Movies & TV
Knitting pattern23.48×Fashion & Accessoires
AllFreeCrochet43.63×Home & Garden
Wool and the Gang56.8×Home & Garden
Tiger Muay Thai & MMA Training Camp, Phuket, Thailand65.09×
DEADPOOL: The Movie25.31×Movies & TV
Knitting needle10.37×Fashion & Accessoires
Knitty41.79×Kids & Family
WEBS - America's Yarn Store43.21×
Jimmy Beans Wool57×Shopping
Movies1.51×Movies & TV
Red Heart Yarns36.59×Home & Garden
Cashmere wool7.92×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.43×Internet & Social Media
Yahoo!ショッピング2.44×
Knitty City56.87×Shopping
Pattern (sewing)5.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ravelry audience
TraitClusterScore
Urban LifestyleOPEN3.22
Luxury OrientationPREMIUM2.57
CreativityOPEN2.47
Pet OwnershipJOY1.99
Design AffinityPREMIUM1.99
SustainabilityBALANCE1.92

Worldwide distribution

Worldwide audience distribution share by country for Ravelry
CountryShare
United States21.9%
Germany7.6%
Japan7.4%

See Ravelry audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Ravelry have in United States?

Ravelry has an estimated audience of 3,068,989 people in United States, concentrated in California and New York.

What is the gender split and age of Ravelry fans?

74.6% of Ravelry fans are female, 25.4% are male, with an average age of 37.5 years.

Which brands do Ravelry fans like most?

Ravelry fans show strongest brand affinity for Free Knitting Patterns (54.16×), Knit Picks (58.22×), and Lion Brand Yarn (55.24×) over the country average.

Where do Ravelry fans live in United States?

Ravelry fans in United States are most concentrated in California (reach 175,941), New York (reach 125,059), and Texas (reach 101,764). These three regions account for the largest share of the active audience.

What other brands do Ravelry fans also like?

Beyond Ravelry itself, the audience over-indexes on Knit Picks (58.22×), Lion Brand Yarn (55.24×), Superman (3.28×), and Knitting pattern (23.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ravelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.