Rascasse Audience Intelligence

Fictional film Audience in United States

A data profile of the people who buy, follow and care about Fictional film in United States — modelled from more than twelve digital signal sources. Fictional film has an estimated audience of 21,178,536 people in United States.

#19among Movie genre in United States#1050among Topic in United States#100in Movies & TV

The average Fictional film fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Superman, Brittany Snow, with strongest over-indexing on Obsessed (2009 film) (5.52× the country average).

Demographically, the Fictional film audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fictional film fan in United States is balanced, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fictional film profile in United States.

Audience size
21.2M
in United States
Gender
48.4%♀
51.6% male
Age
33.7
average years
Country rank
#1528
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fictional film fans

48.4% are female, 51.6% are male, average age 33.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Fictional film audience in United States
MetricValue
Female48.4%
Male51.6%
Average age33.7
Estimated audience size21,178,536
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Fictional film audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Fictional film audience comes from United States.

Worldwide audience distribution share by country for Fictional film
CountryShare
United States29.0%
Italy8.1%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fictional film audience in United States is strongest.

Fig. 05

Top regions by affinity

Fictional film fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.17×
02North Dakota~50K1.13×
03South Dakota~50K1.11×
04Montana~60K1.10×
05Vermont~40K1.09×
06Rhode Island~70K1.08×
07West Virginia~100K1.06×
08Hawaii~100K1.05×
09Delaware~60K1.05×
10Maine~80K1.04×
11Idaho~100K1.03×
12New Hampshire~90K1.02×
13Washington, District of Columbia~70K1.02×
14New Mexico~100K1.01×
15Nebraska~100K1.01×
16Mississippi~200K1.00×
17Kansas~200K1.00×
18Oklahoma~200K0.99×
19Arkansas~200K0.99×
20Iowa~200K0.97×
21Louisiana~300K0.96×
22Kentucky~300K0.96×
23Nevada~200K0.96×
24Utah~200K0.96×
25Alabama~300K0.95×
26Oregon~200K0.95×
27Connecticut~200K0.95×
28Missouri~300K0.94×
29South Carolina~300K0.94×
30Texas~1.5M0.93×
31Arizona~400K0.93×
32Tennessee~400K0.93×
33Indiana~400K0.93×
34Wisconsin~300K0.93×
35Minnesota~300K0.93×
36New Jersey~500K0.92×
37Maryland~300K0.92×
38Colorado~300K0.92×
39Georgia~600K0.91×
40Virginia~500K0.91×
41Washington~400K0.90×
42Massachusetts~400K0.90×
43California~2M0.89×
44North Carolina~600K0.89×
45Michigan~500K0.89×
46Ohio~600K0.88×
47Pennsylvania~600K0.87×
48Illinois~600K0.87×
49New York~1M0.83×
50Florida~1M0.81×
Fig. 06

Affinity by region

Affinity by region — Fictional film, United States
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fictional film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fictional film audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV5.52×
02Brittany SnowMovies & TV5.52×
03Guardians of the Galaxy (film)Movies & TV5.52×
04AetnaBusiness & Career5.52×
05TransUnionTechnology & Electronics5.52×
06Miles TellerMovies & TV5.52×
07Alvin and the ChipmunksMusic & Radio5.52×
08Regina HallMovies & TV5.52×
09Andrew GarfieldMovies & TV5.52×
10MegamindMovies & TV5.52×
11Elizabeth BanksMovies & TV5.41×
12Jurassic WorldMovies & TV4.23×
13Rachel McAdamsMovies & TV4.01×
14DuckDuckGoInternet & Social Media3.63×
15Science fiction moviesMovies & TV2.24×
16Real propertyHome & Garden1.92×
17SupermanMovies & TV1.80×
18ComicsLiterature1.75×
19Fiction booksLiterature1.70×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fictional film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fictional film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Early Adopter MentalityPOWER1.26×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fictional film audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Price SensitivityPREMIUM0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fictional film have in United States?

Fictional film has an estimated audience of 21,178,536 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fictional film fans?

48.4% of Fictional film fans are female, 51.6% are male, with an average age of 33.7 years.

03

Which brands do Fictional film fans like most?

Fictional film fans show strongest brand affinity for Obsessed (2009 film) (5.52×), Superman (1.8×), and Brittany Snow (5.52×) over the country average.

04

Where do Fictional film fans live in United States?

Fictional film fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Fictional film fans also like?

Beyond Fictional film itself, the audience over-indexes on Superman (1.8×), Brittany Snow (5.52×), Science fiction movies (2.24×), and Guardians of the Galaxy (film) (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Fictional film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fictional film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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