A data profile of the people who buy, follow and care about Fictional film in United Kingdom — modelled from more than twelve digital signal sources. Fictional film has an estimated audience of 3,977,371 people in United Kingdom.
The average Fictional film fan in United Kingdom is 37.0 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Wikipedia, Hobby, Superman, with strongest over-indexing on Wikipedia (3.45× the country average).
Demographically, the Fictional film audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fictional film fan in United Kingdom is balanced, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fictional film profile in United Kingdom.
50.2% are female, 49.8% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 37.0 |
| Estimated audience size | 3,977,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Fictional film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.0% |
| Italy | 8.1% |
| China | 6.0% |
Where the Fictional film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.04× | |
| 02 | South West | ~300K | 1.02× | |
| 03 | North East | ~200K | 1.02× | |
| 04 | East Midlands | ~300K | 1.01× | |
| 05 | East of England | ~400K | 1.00× | |
| 06 | Yorkshire and the Humber | ~300K | 0.99× | |
| 07 | West Midlands | ~200K | 0.99× | |
| 08 | North West | ~400K | 0.93× |
The strongest cross-interests of the Fictional film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keira Knightley | Movies & TV | 4.47× | ||
| 02 | Dakota Johnson | Movies & TV | 4.47× | ||
| 03 | Dakota Fanning | Movies & TV | 4.47× | ||
| 04 | Margot Robbie | Movies & TV | 4.27× | ||
| 05 | Nicole Kidman | Movies & TV | 3.97× | ||
| 06 | Wikipedia | Internet & Social Media | 3.45× | ||
| 07 | Sketch comedy | Movies & TV | 3.30× | ||
| 08 | Bruce Willis | Movies & TV | 3.13× | ||
| 09 | Satire | Literature | 2.86× | ||
| 10 | Adoption | Kids & Family | 2.80× | ||
| 11 | Betfair | Games | 2.33× | ||
| 12 | Esso | Cars & Mobility | 2.13× | ||
| 13 | Batman | Movies & TV | 2.12× | ||
| 14 | Hobby | Home & Garden | 2.11× | ||
| 15 | William Hill (bookmaker) | Games | 2.11× | ||
| 16 | Superman | Movies & TV | 2.01× | ||
| 17 | Refrigerator | Home & Garden | 1.93× | ||
| 18 | Science fiction movies | Movies & TV | 1.74× | ||
| 19 | Distilled beverage | Food & Beverages | 1.70× | ||
| 20 | Harry Potter | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.88× |
Fictional film has an estimated audience of 3,977,371 people in United Kingdom, concentrated in South East and North West.
50.2% of Fictional film fans are female, 49.8% are male, with an average age of 37.0 years.
Fictional film fans show strongest brand affinity for Wikipedia (3.45×), Hobby (2.11×), and Superman (2.01×) over the country average.
Fictional film fans in United Kingdom are most concentrated in South East (reach ~600K), North West (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fictional film itself, the audience over-indexes on Hobby (2.11×), Superman (2.01×), Margot Robbie (4.27×), and Keira Knightley (4.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fictional film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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