A data profile of the people who buy, follow and care about Fictional film in Italy — modelled from more than twelve digital signal sources. Fictional film has an estimated audience of 5,923,300 people in Italy.
Fictional film has an estimated audience of 5,923,300 people in Italy. 54.0% are female, 46.0% are male, average age 35.8. Top brand affinities: Robert De Niro, Beetlejuice, Al Pacino, Wikipedia, Helen Mirren.
Top brand affinities include Robert De Niro, Beetlejuice, Al Pacino, with strongest over-indexing on Robert De Niro (13.11× the country average).
Demographically, the Fictional film audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Fictional film fan in Italy is balanced, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Robert De Niro.
The key figures that characterise the Fictional film profile in Italy.
54.0% are female, 46.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 35.8 |
| Estimated audience size | 5,923,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Fictional film audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.0% |
| Italy | 8.1% |
| China | 6.0% |
The strongest cross-interests of the Fictional film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghostbusters (franchise) | Movies & TV | 13.30× | ||
| 02 | Robert De Niro | Movies & TV | 13.11× | ||
| 03 | Helen Mirren | Movies & TV | 13.11× | ||
| 04 | Willem Dafoe | Movies & TV | 13.11× | ||
| 05 | Gerard Butler | Movies & TV | 13.11× | ||
| 06 | Steven Seagal | Movies & TV | 13.11× | ||
| 07 | Theo James | Movies & TV | 13.11× | ||
| 08 | Dylan O'Brien | Movies & TV | 13.11× | ||
| 09 | The Equalizer | Movies & TV | 13.11× | ||
| 10 | The Departed | Movies & TV | 13.11× | ||
| 11 | Alexander Skarsgård | Movies & TV | 13.11× | ||
| 12 | Al Pacino | Movies & TV | 11.80× | ||
| 13 | Saw (franchise) | Movies & TV | 11.67× | ||
| 14 | James Franco | Movies & TV | 11.59× | ||
| 15 | Beetlejuice | Movies & TV | 10.64× | ||
| 16 | Jake Gyllenhaal | Movies & TV | 10.25× | ||
| 17 | Scarlett Johansson | Movies & TV | 8.82× | ||
| 18 | The 100 (TV series) | Movies & TV | 8.11× | ||
| 19 | Wikipedia | Internet & Social Media | 4.83× | ||
| 20 | Satire | Literature | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fictional film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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