Drama movies Audience in Italy
Drama movies has an estimated audience of 11,865,740 people in Italy. 53.6% are female, 46.4% are male, average age 41.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Canada, Film festival, India, Diane Keaton, Egyptian Arabic.
The average Drama movies fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Canada, Film festival, India, with strongest over-indexing on Canada (1.83× the country average). Demographically, the Drama movies audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.6 |
| Estimated audience size | 11,865,740 |
Audience persona
The typical Drama movies fan in Italy is balanced, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Canada.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,668,006 | 0.8× |
| Lazio | 1,009,533 | 0.69× |
| Campania | 708,879 | 0.53× |
| Emilia-Romagna | 620,007 | 0.64× |
| Veneto | 586,242 | 0.62× |
| Sicilia | 503,985 | 0.49× |
| Piedmont | 500,161 | 0.57× |
| Puglia | 479,715 | 0.59× |
| Tuscany | 426,842 | 0.54× |
| Calabria | 386,745 | 1.06× |
| Basilicata | 345,523 | 3.19× |
| Umbria | 336,518 | 1.75× |
| Sardinia | 329,926 | 0.99× |
| Abruzzo | 310,575 | 1.19× |
| Liguria | 297,956 | 0.89× |
| Friuli-Venezia Giulia | 280,761 | 1.25× |
| Marche | 280,062 | 0.95× |
| Trentino-Alto Adige/Südtirol | 278,711 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canada | 1.83× | Travel & Leisure |
| Film festival | 1.59× | Movies & TV |
| India | 1.54× | Travel & Leisure |
| Diane Keaton | 1.75× | Movies & TV |
| Egyptian Arabic | 2.05× | Politics & Society |
| Teacher education | 1.53× | Business & Career |
| Saudi Arabia | 1.56× | Travel & Leisure |
| Crime fiction | 1.55× | Literature |
| Maxton Hall | 1.94× | Movies & TV |
| Pakistan | 1.76× | Travel & Leisure |
| Pakistan national cricket team | 2.73× | Sports |
| Zoom (TV channel) | 1.59× | Technology & Electronics |
| Audition | 1.51× | Business & Career |
| Nicole Kidman | 1.53× | Movies & TV |
| Bangladesh | 1.63× | Travel & Leisure |
| Arabic pop music | 2.02× | Music & Radio |
| India national cricket team | 2.26× | Sports |
| Meryl Streep | 1.82× | Movies & TV |
| Jack Nicholson | 1.73× | Movies & TV |
| The Vampire Diaries | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Travelling | THRILL | 1.2 |
| Mindfulness | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Thriller movies (11,299,194)
Frequently asked questions
How many fans does Drama movies have in Italy?
Drama movies has an estimated audience of 11,865,740 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Drama movies fans?
53.6% of Drama movies fans are female, 46.4% are male, with an average age of 41.6 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for Canada (1.83×), Film festival (1.59×), and India (1.54×) over the country average.
Where do Drama movies fans live in Italy?
Drama movies fans in Italy are most concentrated in Lombardy (reach 1,668,006), Lazio (reach 1,009,533), and Campania (reach 708,879). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Film festival (1.59×), India (1.54×), Diane Keaton (1.75×), and Egyptian Arabic (2.05×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.