A data profile of the people who buy, follow and care about Drama movies in Italy — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 11,865,740 people in Italy.
The average Drama movies fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Canada, Film festival, Diane Keaton, with strongest over-indexing on Canada (1.83× the country average).
Demographically, the Drama movies audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Drama movies fan in Italy is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the Drama movies profile in Italy.
53.6% are female, 46.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.6 |
| Estimated audience size | 11,865,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Drama movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~100K | 1.23× | |
| 02 | Umbria | ~200K | 1.08× | |
| 03 | Trentino-Alto Adige/Südtirol | ~200K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 05 | Abruzzo | ~300K | 1.02× | |
| 06 | Calabria | ~400K | 1.01× | |
| 07 | Sardinia | ~300K | 1.00× | |
| 08 | Liguria | ~300K | 0.99× | |
| 09 | Marche | ~300K | 0.99× | |
| 10 | Puglia | ~800K | 0.95× | |
| 11 | Sicilia | ~1M | 0.94× | |
| 12 | Emilia-Romagna | ~900K | 0.93× | |
| 13 | Veneto | ~900K | 0.93× | |
| 14 | Piedmont | ~800K | 0.93× | |
| 15 | Tuscany | ~700K | 0.93× | |
| 16 | Campania | ~1M | 0.92× | |
| 17 | Lazio | ~1.5M | 0.91× | |
| 18 | Lombardy | ~2M | 0.90× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pakistan national cricket team | Sports | 2.73× | ||
| 02 | India national cricket team | Sports | 2.26× | ||
| 03 | Egyptian Arabic | Politics & Society | 2.05× | ||
| 04 | Arabic pop music | Music & Radio | 2.02× | ||
| 05 | Maxton Hall | Movies & TV | 1.94× | ||
| 06 | Canada | Travel & Leisure | 1.83× | ||
| 07 | Meryl Streep | Movies & TV | 1.82× | ||
| 08 | Pakistan | Travel & Leisure | 1.76× | ||
| 09 | Diane Keaton | Movies & TV | 1.75× | ||
| 10 | Jack Nicholson | Movies & TV | 1.73× | ||
| 11 | Bangladesh | Travel & Leisure | 1.63× | ||
| 12 | Micaela Ramazzotti | Movies & TV | 1.60× | ||
| 13 | Film festival | Movies & TV | 1.59× | ||
| 14 | Zoom (TV channel) | Technology & Electronics | 1.59× | ||
| 15 | Saudi Arabia | Travel & Leisure | 1.56× | ||
| 16 | Crime fiction | Literature | 1.55× | ||
| 17 | India | Travel & Leisure | 1.54× | ||
| 18 | Teacher education | Business & Career | 1.53× | ||
| 19 | Nicole Kidman | Movies & TV | 1.53× | ||
| 20 | Audition | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.05× | |
| Creativity | OPEN | 1.02× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Indulgence | JOY | 0.87× |
Drama movies has an estimated audience of 11,865,740 people in Italy, concentrated in Lombardy and Lazio.
53.6% of Drama movies fans are female, 46.4% are male, with an average age of 41.6 years.
Drama movies fans show strongest brand affinity for Canada (1.83×), Film festival (1.59×), and Diane Keaton (1.75×) over the country average.
Drama movies fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Film festival (1.59×), Diane Keaton (1.75×), India (1.54×), and Egyptian Arabic (2.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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