A data profile of the people who buy, follow and care about Film festival in Italy — modelled from more than twelve digital signal sources. Film festival has an estimated audience of 4,641,304 people in Italy.
The average Film festival fan in Italy is 39.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Consumer electronics, Harry Potter, Family, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Film festival audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Film festival fan in Italy is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Film festival profile in Italy.
57.1% are female, 42.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.3 |
| Estimated audience size | 4,641,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Film festival audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.2% |
| China | 9.7% |
| Japan | 9.6% |
Where the Film festival audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.17× | |
| 02 | Aosta Valley | ~10K | 1.19× | |
| 03 | Basilicata | ~40K | 1.02× | |
| 04 | Umbria | ~70K | 0.99× | |
| 05 | Lombardy | ~800K | 0.98× | |
| 06 | Lazio | ~600K | 0.98× | |
| 07 | Friuli-Venezia Giulia | ~90K | 0.98× | |
| 08 | Veneto | ~300K | 0.94× | |
| 09 | Calabria | ~100K | 0.94× | |
| 10 | Abruzzo | ~100K | 0.94× | |
| 11 | Sardinia | ~100K | 0.93× | |
| 12 | Marche | ~100K | 0.93× | |
| 13 | Sicilia | ~400K | 0.92× | |
| 14 | Liguria | ~100K | 0.92× | |
| 15 | Piedmont | ~300K | 0.91× | |
| 16 | Tuscany | ~300K | 0.90× | |
| 17 | Puglia | ~300K | 0.87× | |
| 18 | Campania | ~400K | 0.85× | |
| 19 | Emilia-Romagna | ~300K | 0.84× |
The strongest cross-interests of the Film festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ornella Vanoni | Movies & TV | 2.40× | ||
| 02 | Stranger Things | Movies & TV | 2.33× | ||
| 03 | Art exhibition | Arts & Culture | 2.18× | ||
| 04 | Livemusic | Music & Radio | 2.15× | ||
| 05 | Harry Potter | Movies & TV | 2.09× | ||
| 06 | Uomini e Donne | Movies & TV | 2.06× | ||
| 07 | Take-out | Food & Beverages | 1.97× | ||
| 08 | Modern art | Arts & Culture | 1.95× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.93× | ||
| 10 | Contemporary art | Arts & Culture | 1.86× | ||
| 11 | Color | Home & Garden | 1.85× | ||
| 12 | Acting | Business & Career | 1.82× | ||
| 13 | Il Sole 24 Ore | News | 1.68× | ||
| 14 | Filmmaking | Business & Career | 1.66× | ||
| 15 | TikTok | Internet & Social Media | 1.63× | ||
| 16 | Comedy movies | Movies & TV | 1.62× | ||
| 17 | A.S. Roma | Sports | 1.53× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 19 | Family | Kids & Family | 1.51× | ||
| 20 | Europe | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Community Orientation | OPEN | 1.49× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| DIY Mentality | THRILL | 1.03× |
Film festival has an estimated audience of 4,641,304 people in Italy, concentrated in Lombardy and Lazio.
57.1% of Film festival fans are female, 42.9% are male, with an average age of 39.3 years.
Film festival fans show strongest brand affinity for Consumer electronics (1.51×), Harry Potter (2.09×), and Family (1.51×) over the country average.
Film festival fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Film festival itself, the audience over-indexes on Harry Potter (2.09×), Family (1.51×), Comedy movies (1.62×), and Ornella Vanoni (2.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Film festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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