A data profile of the people who buy, follow and care about Livemusic in Italy — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 8,123,696 people in Italy.
The average Livemusic fan in Italy is 35.7 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include A.S. Roma, Harry Potter, Google News, with strongest over-indexing on A.S. Roma (1.58× the country average).
Demographically, the Livemusic audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Livemusic fan in Italy is balanced, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for A.S. Roma.
The key figures that characterise the Livemusic profile in Italy.
50.0% are female, 50.0% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 35.7 |
| Estimated audience size | 8,123,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Livemusic audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
Where the Livemusic audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2M | 1.81× | |
| 02 | Veneto | ~900K | 1.40× | |
| 03 | Tuscany | ~700K | 1.37× | |
| 04 | Campania | ~1M | 1.34× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.22× | |
| 06 | Sicilia | ~800K | 1.21× | |
| 07 | Lombardy | ~1.5M | 1.20× | |
| 08 | Liguria | ~200K | 1.08× | |
| 09 | Emilia-Romagna | ~700K | 1.04× | |
| 10 | Aosta Valley | ~20K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~200K | 1.00× | |
| 12 | Molise | ~40K | 0.96× | |
| 13 | Piedmont | ~600K | 0.93× | |
| 14 | Sardinia | ~200K | 0.93× | |
| 15 | Basilicata | ~70K | 0.93× | |
| 16 | Umbria | ~100K | 0.89× | |
| 17 | Marche | ~200K | 0.85× | |
| 18 | Abruzzo | ~200K | 0.85× | |
| 19 | Calabria | ~200K | 0.84× | |
| 20 | Puglia | ~400K | 0.74× |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 2.61× | ||
| 02 | Google News | News | 2.44× | ||
| 03 | Manicure & Pedicure | Beauty & Wellness | 2.22× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 2.18× | ||
| 05 | Twitch | Games | 2.02× | ||
| 06 | Hard rock | Music & Radio | 2.02× | ||
| 07 | Michael Jackson | Music & Radio | 1.98× | ||
| 08 | Paris Saint-Germain | Sports | 1.96× | ||
| 09 | Arsenal F.C. | Sports | 1.96× | ||
| 10 | Manchester City F.C. | Sports | 1.90× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 1.87× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.82× | ||
| 13 | Bologna F.C. 1909 | Sports | 1.82× | ||
| 14 | Stranger Things | Movies & TV | 1.79× | ||
| 15 | Harry Potter | Movies & TV | 1.73× | ||
| 16 | Pedicure | Beauty & Wellness | 1.63× | ||
| 17 | A.S. Roma | Sports | 1.58× | ||
| 18 | Real Madrid C.F. | Sports | 1.58× | ||
| 19 | TikTok | Internet & Social Media | 1.56× | ||
| 20 | Spotify | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.62× | |
| Indulgence | JOY | 0.65× |
Livemusic has an estimated audience of 8,123,696 people in Italy, concentrated in Lazio and Lombardy.
50.0% of Livemusic fans are female, 50.0% are male, with an average age of 35.7 years.
Livemusic fans show strongest brand affinity for A.S. Roma (1.58×), Harry Potter (1.73×), and Google News (2.44×) over the country average.
Livemusic fans in Italy are most concentrated in Lazio (reach ~2M), Lombardy (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Livemusic itself, the audience over-indexes on Harry Potter (1.73×), Google News (2.44×), TikTok (1.56×), and Spotify (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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