A data profile of the people who buy, follow and care about Paris Saint-Germain in Italy — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 6,121,329 people in Italy.
The average Paris Saint-Germain fan in Italy is 34.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Sicilia.
Top brand affinities include FIFA World Cup, Rosario Central, UEFA Champions League, with strongest over-indexing on FIFA World Cup (1.89× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Paris Saint-Germain fan in Italy is more male, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Paris Saint-Germain profile in Italy.
39.9% are female, 60.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.6 |
| Estimated audience size | 6,121,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Paris Saint-Germain audience comes from Italy.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.0% |
| United States | 5.1% |
Where the Paris Saint-Germain audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.43× | |
| 02 | Lombardy | ~1.5M | 1.32× | |
| 03 | Puglia | ~600K | 1.28× | |
| 04 | Sicilia | ~700K | 1.27× | |
| 05 | Calabria | ~200K | 1.22× | |
| 06 | Veneto | ~600K | 1.08× | |
| 07 | Basilicata | ~60K | 1.07× | |
| 08 | Piedmont | ~500K | 1.05× | |
| 09 | Emilia-Romagna | ~500K | 1.02× | |
| 10 | Tuscany | ~400K | 1.00× | |
| 11 | Sardinia | ~200K | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 13 | Abruzzo | ~100K | 0.96× | |
| 14 | Marche | ~200K | 0.94× | |
| 15 | Liguria | ~200K | 0.87× | |
| 16 | Lazio | ~700K | 0.84× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.78× | |
| 18 | Umbria | ~80K | 0.77× | |
| 19 | Molise | ~20K | 0.67× | |
| 20 | Aosta Valley | ~9K | 0.53× |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosario Central | Sports | 5.82× | ||
| 02 | Argentina national football team | Sports | 3.72× | ||
| 03 | Neymar | Sports | 3.21× | ||
| 04 | Sports betting | Games | 2.44× | ||
| 05 | Arsenal F.C. | Sports | 2.43× | ||
| 06 | Manchester United F.C. | Sports | 2.36× | ||
| 07 | Real Madrid C.F. | Sports | 2.26× | ||
| 08 | Ligue 1 | Sports | 2.24× | ||
| 09 | Manchester City F.C. | Sports | 2.16× | ||
| 10 | FIFA (video game series) | Games | 2.13× | ||
| 11 | Premier League | Sports | 2.00× | ||
| 12 | Bundesliga | Sports | 1.95× | ||
| 13 | FC Bayern Munich | Sports | 1.93× | ||
| 14 | FIFA World Cup | Sports | 1.89× | ||
| 15 | UEFA Champions League | Sports | 1.67× | ||
| 16 | UEFA Europa League | Sports | 1.62× | ||
| 17 | Tuttosport | Sports | 1.58× | ||
| 18 | FC Barcelona | Sports | 1.54× | ||
| 19 | Juventus F.C. | Sports | 1.51× | ||
| 20 | SuperEnalotto | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.94× | |
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Design Affinity | PREMIUM | 0.68× |
Paris Saint-Germain has an estimated audience of 6,121,329 people in Italy, concentrated in Lombardy and Campania.
39.9% of Paris Saint-Germain fans are female, 60.1% are male, with an average age of 34.6 years.
Paris Saint-Germain fans show strongest brand affinity for FIFA World Cup (1.89×), Rosario Central (5.82×), and UEFA Champions League (1.67×) over the country average.
Paris Saint-Germain fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Sicilia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Paris Saint-Germain itself, the audience over-indexes on Rosario Central (5.82×), UEFA Champions League (1.67×), Real Madrid C.F. (2.26×), and Argentina national football team (3.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.