A data profile of the people who buy, follow and care about Real Madrid C.F. in Italy — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 11,127,944 people in Italy.
The average Real Madrid C.F. fan in Italy is 35.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, UEFA Champions League, Juventus F.C., with strongest over-indexing on FIFA World Cup (1.84× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Italy is more male, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Italy.
37.0% are female, 63.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 35.9 |
| Estimated audience size | 11,127,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Real Madrid C.F. audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.45× | |
| 02 | Campania | ~1.5M | 1.20× | |
| 03 | Veneto | ~1M | 1.16× | |
| 04 | Tuscany | ~900K | 1.13× | |
| 05 | Piedmont | ~1M | 1.12× | |
| 06 | Emilia-Romagna | ~1M | 1.11× | |
| 07 | Trentino-Alto Adige/Südtirol | ~200K | 1.11× | |
| 08 | Lazio | ~1.5M | 1.10× | |
| 09 | Puglia | ~900K | 1.09× | |
| 10 | Sicilia | ~1M | 1.08× | |
| 11 | Calabria | ~400K | 1.08× | |
| 12 | Liguria | ~400K | 1.08× | |
| 13 | Marche | ~300K | 0.94× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.90× | |
| 15 | Umbria | ~200K | 0.90× | |
| 16 | Sardinia | ~300K | 0.86× | |
| 17 | Abruzzo | ~200K | 0.85× | |
| 18 | Basilicata | ~90K | 0.82× | |
| 19 | Molise | ~30K | 0.59× | |
| 20 | Aosta Valley | ~10K | 0.47× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angel Di Maria | Sports | 3.71× | ||
| 02 | Rosario Central | Sports | 3.52× | ||
| 03 | Paris Saint-Germain | Sports | 2.49× | ||
| 04 | Argentina national football team | Sports | 2.49× | ||
| 05 | Manchester United F.C. | Sports | 1.88× | ||
| 06 | Cristiano Ronaldo | Sports | 1.86× | ||
| 07 | FIFA World Cup | Sports | 1.84× | ||
| 08 | Sports betting | Games | 1.82× | ||
| 09 | Arsenal F.C. | Sports | 1.77× | ||
| 10 | Ligue 1 | Sports | 1.77× | ||
| 11 | UEFA Champions League | Sports | 1.73× | ||
| 12 | Manchester City F.C. | Sports | 1.71× | ||
| 13 | Eurobet | Games | 1.66× | ||
| 14 | Juventus F.C. | Sports | 1.57× | ||
| 15 | Bundesliga | Sports | 1.56× | ||
| 16 | Premier League | Sports | 1.53× | ||
| 17 | Goldbet | Games | 1.53× | ||
| 18 | FC Bayern Munich | Sports | 1.52× | ||
| 19 | UEFA Europa League | Sports | 1.51× | ||
| 20 | Ali | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Individualism | JOY | 0.74× |
Real Madrid C.F. has an estimated audience of 11,127,944 people in Italy, concentrated in Lombardy and Lazio.
37.0% of Real Madrid C.F. fans are female, 63.0% are male, with an average age of 35.9 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (1.84×), UEFA Champions League (1.73×), and Juventus F.C. (1.57×) over the country average.
Real Madrid C.F. fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (1.73×), Juventus F.C. (1.57×), Paris Saint-Germain (2.49×), and Premier League (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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