Real Madrid C.F. Audience in Italy
Real Madrid C.F. has an estimated audience of 11,672,807 people in Italy. 37.0% are female, 63.0% are male, average age 35.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Juventus F.C., FIFA World Cup, UEFA Champions League, Pope Francis, Paris Saint-Germain.
The average Real Madrid C.F. fan in Italy is 35.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Juventus F.C., FIFA World Cup, UEFA Champions League, with strongest over-indexing on Juventus F.C. (1.57× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 35.9 |
| Estimated audience size | 11,672,807 |
Audience persona
The typical Real Madrid C.F. fan in Italy is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Juventus F.C..
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,977,654 | 1.45× |
| Lazio | 1,579,264 | 1.1× |
| Campania | 1,577,246 | 1.2× |
| Sicilia | 1,096,924 | 1.08× |
| Veneto | 1,069,504 | 1.16× |
| Emilia-Romagna | 1,057,243 | 1.11× |
| Piedmont | 963,519 | 1.12× |
| Tuscany | 877,669 | 1.13× |
| Puglia | 874,340 | 1.09× |
| Calabria | 387,604 | 1.08× |
| Liguria | 354,107 | 1.08× |
| Sardinia | 281,903 | 0.86× |
| Marche | 272,278 | 0.94× |
| Trentino-Alto Adige/Südtirol | 244,841 | 1.11× |
| Abruzzo | 218,228 | 0.85× |
| Friuli-Venezia Giulia | 197,451 | 0.9× |
| Umbria | 169,458 | 0.9× |
| Basilicata | 87,419 | 0.82× |
| Molise | 32,017 | 0.58× |
| Aosta Valley | 13,160 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Juventus F.C. | 1.57× | Sports |
| FIFA World Cup | 1.84× | Sports |
| UEFA Champions League | 1.73× | Sports |
| Pope Francis | 1.54× | Politics & Society |
| Paris Saint-Germain | 2.49× | Sports |
| Premier League | 1.53× | Sports |
| Rosario Central | 3.52× | Sports |
| Manchester United F.C. | 1.88× | Sports |
| Argentina national football team | 2.49× | Sports |
| UEFA Europa League | 1.51× | Sports |
| Manchester City F.C. | 1.71× | Sports |
| Arsenal F.C. | 1.77× | Sports |
| Cristiano Ronaldo | 1.86× | Sports |
| Ligue 1 | 1.77× | Sports |
| Bundesliga | 1.56× | Sports |
| Sports betting | 1.82× | Games |
| Goldbet | 1.53× | Games |
| Ali | 1.51× | Politics & Society |
| Eurobet | 1.66× | Games |
| Medjugorje | 2.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Luxury Orientation | PREMIUM | 1.02 |
| Indulgence | JOY | 1 |
| Social Media Usage | JOY | 0.99 |
| Price Sensitivity | PREMIUM | 0.97 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
- Real Madrid C.F. — Germany
- Real Madrid C.F. — United States
- Real Madrid C.F. — United Kingdom
- Real Madrid C.F. — France
- Real Madrid C.F. — Spain
- Real Madrid C.F. — Brazil
- Real Madrid C.F. — Japan
- Real Madrid C.F. — South Korea
- Real Madrid C.F. — India
- Real Madrid C.F. — Canada
- Real Madrid C.F. — Mexico
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
Frequently asked questions
How many fans does Real Madrid C.F. have in Italy?
Real Madrid C.F. has an estimated audience of 11,672,807 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Real Madrid C.F. fans?
37.0% of Real Madrid C.F. fans are female, 63.0% are male, with an average age of 35.9 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for Juventus F.C. (1.57×), FIFA World Cup (1.84×), and UEFA Champions League (1.73×) over the country average.
Where do Real Madrid C.F. fans live in Italy?
Real Madrid C.F. fans in Italy are most concentrated in Lombardy (reach 2,977,654), Lazio (reach 1,579,264), and Campania (reach 1,577,246). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on FIFA World Cup (1.84×), UEFA Champions League (1.73×), Pope Francis (1.54×), and Paris Saint-Germain (2.49×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.