A data profile of the people who buy, follow and care about Livemusic in United Kingdom — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 7,337,352 people in United Kingdom.
The average Livemusic fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Independent music, TikTok, art music, with strongest over-indexing on Independent music (11.49× the country average).
Demographically, the Livemusic audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Livemusic fan in United Kingdom is balanced, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Independent music.
The key figures that characterise the Livemusic profile in United Kingdom.
49.9% are female, 50.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.8 |
| Estimated audience size | 7,337,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Livemusic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
Where the Livemusic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.63× | |
| 02 | West Midlands | ~400K | 1.37× | |
| 03 | South East | ~1M | 1.26× | |
| 04 | Yorkshire and the Humber | ~700K | 1.26× | |
| 05 | North East | ~300K | 1.13× | |
| 06 | South West | ~700K | 1.08× | |
| 07 | Northern Ireland | ~200K | 0.92× | |
| 08 | England | ~5.5M | 0.80× | |
| 09 | East of England | ~500K | 0.79× | |
| 10 | Wales | ~300K | 0.70× | |
| 11 | East Midlands | ~300K | 0.67× | |
| 12 | North West | ~500K | 0.66× |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | art music | Music & Radio | 13.64× | ||
| 02 | Independent music | Music & Radio | 11.49× | ||
| 03 | Spiritual (music) | Music & Radio | 10.06× | ||
| 04 | Bluegrass music | Music & Radio | 9.94× | ||
| 05 | Underground hip hop | Music & Radio | 9.27× | ||
| 06 | Digital illustration | Arts & Culture | 8.00× | ||
| 07 | Modeling agency | Fashion & Accessoires | 7.93× | ||
| 08 | health | Health | 7.88× | ||
| 09 | Lace wig | Beauty & Wellness | 7.28× | ||
| 10 | Fine-art photography | Technology & Electronics | 7.27× | ||
| 11 | Videography | Internet & Social Media | 7.01× | ||
| 12 | Self-knowledge (psychology) | Health | 6.98× | ||
| 13 | Street photography | Technology & Electronics | 6.66× | ||
| 14 | Anime convention | Literature | 6.21× | ||
| 15 | Nightlife | Arts & Culture | 5.23× | ||
| 16 | Art exhibition | Arts & Culture | 4.55× | ||
| 17 | Superman | Movies & TV | 4.29× | ||
| 18 | TikTok | Internet & Social Media | 4.21× | ||
| 19 | Self care | Health | 4.16× | ||
| 20 | Halford | Music & Radio | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.23× | |
| Travelling | THRILL | 1.94× | |
| Early Adopter Mentality | POWER | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Convenience Orientation | PREMIUM | 0.77× |
Livemusic has an estimated audience of 7,337,352 people in United Kingdom, concentrated in England and South East.
49.9% of Livemusic fans are female, 50.1% are male, with an average age of 38.8 years.
Livemusic fans show strongest brand affinity for Independent music (11.49×), TikTok (4.21×), and art music (13.64×) over the country average.
Livemusic fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Livemusic itself, the audience over-indexes on TikTok (4.21×), art music (13.64×), Superman (4.29×), and Underground hip hop (9.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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