Livemusic Audience in Germany
Livemusic has an estimated audience of 8,559,211 people in Germany. 52.3% are female, 47.7% are male, average age 35.2. Top regions: Berlin, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Superman, Dog health, Home construction, Home repair.
The average Livemusic fan in Germany is 35.2 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Superman, Dog health, with strongest over-indexing on TikTok (2.67× the country average). Demographically, the Livemusic audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Livemusic fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.2 |
| Estimated audience size | 8,559,211 |
Audience persona
The typical Livemusic fan in Germany is balanced, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 1,732,473 | 4.53× |
| Bayern | 1,515,988 | 1.1× |
| Baden-Württemberg | 1,364,983 | 1.17× |
| Nordrhein-Westfalen | 1,187,631 | 0.63× |
| Hessen | 714,145 | 1.09× |
| Niedersachsen | 406,921 | 0.49× |
| Sachsen | 355,566 | 0.85× |
| Hamburg | 307,873 | 1.59× |
| Rheinland-Pfalz | 238,726 | 0.56× |
| Brandenburg | 198,977 | 0.75× |
| Schleswig-Holstein | 189,724 | 0.62× |
| Thüringen | 100,687 | 0.46× |
| Sachsen-Anhalt | 77,555 | 0.35× |
| Bremen | 76,186 | 1.04× |
| Mecklenburg-Vorpommern | 69,199 | 0.42× |
| Saarland | 36,361 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.67× | Internet & Social Media |
| Superman | 3.73× | Movies & TV |
| Dog health | 4.33× | Pets & Animals |
| Home construction | 3.39× | Home & Garden |
| Home repair | 3.27× | Home & Garden |
| Euphoria | 2.35× | Movies & TV |
| Hiking boot | 5.21× | Fashion & Accessoires |
| Dog harness | 3.79× | Pets & Animals |
| 2.89× | Internet & Social Media | |
| Independent music | 7.46× | Music & Radio |
| Shopping | 1.57× | Shopping |
| Ski resort | 3.84× | Travel & Leisure |
| Ligue 1 | 5.16× | Sports |
| Extreme sport | 3.82× | Sports |
| Auto maintenance | 3.92× | Cars & Mobility |
| Fashion show | 3.75× | Fashion & Accessoires |
| Outdoor recreation | 1.55× | Sports |
| Hiking equipment | 5.59× | Sports |
| Local news | 2.95× | News |
| Business | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| Travelling | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
See Livemusic audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Livemusic have in Germany?
Livemusic has an estimated audience of 8,559,211 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Livemusic fans?
52.3% of Livemusic fans are female, 47.7% are male, with an average age of 35.2 years.
Which brands do Livemusic fans like most?
Livemusic fans show strongest brand affinity for TikTok (2.67×), Superman (3.73×), and Dog health (4.33×) over the country average.
Where do Livemusic fans live in Germany?
Livemusic fans in Germany are most concentrated in Berlin (reach 1,732,473), Bayern (reach 1,515,988), and Baden-Württemberg (reach 1,364,983). These three regions account for the largest share of the active audience.
What other brands do Livemusic fans also like?
Beyond Livemusic itself, the audience over-indexes on Superman (3.73×), Dog health (4.33×), Home construction (3.39×), and Home repair (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.