Rascasse Audience Intelligence

Livemusic Audience in Germany

A data profile of the people who buy, follow and care about Livemusic in Germany — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 8,559,211 people in Germany.

#280among Topic in Germany#29in Music & Radio

The average Livemusic fan in Germany is 35.2 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, dB’s, Dog health, with strongest over-indexing on TikTok (2.67× the country average).

Demographically, the Livemusic audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Livemusic fan in Germany is balanced, around 35.2 years old, with strong Individualism tendencies and a notable affinity for TikTok.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Livemusic profile in Germany.

Audience size
8.6M
in Germany
Gender
52.3%♀
47.7% male
Age
35.2
average years
Country rank
#460
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Livemusic fans

52.3% are female, 47.7% are male, average age 35.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Livemusic audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age35.2
Estimated audience size8,559,211
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Livemusic audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Livemusic audience comes from Germany.

Worldwide audience distribution share by country for Livemusic
CountryShare
United States22.4%
Japan8.6%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Livemusic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Livemusic fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1.5M4.39×
02Hamburg~300K1.59×
03Baden-Württemberg~1.5M1.28×
04Bayern~1.5M1.10×
05Hessen~700K1.05×
06Bremen~70K1.02×
07Sachsen~300K0.81×
08Brandenburg~200K0.78×
09Saarland~80K0.77×
10Nordrhein-Westfalen~1.5M0.71×
11Mecklenburg-Vorpommern~100K0.70×
12Thüringen~200K0.69×
13Schleswig-Holstein~200K0.68×
14Rheinland-Pfalz~300K0.67×
15Sachsen-Anhalt~100K0.67×
16Niedersachsen~500K0.58×
Fig. 06

Affinity by region

Affinity by region — Livemusic, Germany
0.58×1.00×4.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Livemusic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Livemusic audience
#·InterestCategoryAffinity×
01Independent musicMusic & Radio7.46×
02Hiking equipmentSports5.59×
03Hiking bootFashion & Accessoires5.21×
04Ligue 1Sports5.16×
05Dog healthPets & Animals4.33×
06Auto maintenanceCars & Mobility3.92×
07Ski resortTravel & Leisure3.84×
08Extreme sportSports3.82×
09Dog harnessPets & Animals3.79×
10Fashion showFashion & Accessoires3.75×
11SupermanMovies & TV3.73×
12Home constructionHome & Garden3.39×
13Home repairHome & Garden3.27×
14Local newsNews2.95×
15RedditInternet & Social Media2.89×
16TikTokInternet & Social Media2.67×
17FIFA World CupSports1.69×
18ShoppingShopping1.57×
19dB’sMusic & Radio1.56×
20Outdoor recreationSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Livemusic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Livemusic audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.99×
Early Adopter MentalityPOWER1.85×
Risk AppetiteTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Livemusic audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Family OrientationCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Livemusic have in Germany?

Livemusic has an estimated audience of 8,559,211 people in Germany, concentrated in Berlin and Bayern.

02

What is the gender split and age of Livemusic fans?

52.3% of Livemusic fans are female, 47.7% are male, with an average age of 35.2 years.

03

Which brands do Livemusic fans like most?

Livemusic fans show strongest brand affinity for TikTok (2.67×), dB’s (1.56×), and Dog health (4.33×) over the country average.

04

Where do Livemusic fans live in Germany?

Livemusic fans in Germany are most concentrated in Berlin (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Livemusic fans also like?

Beyond Livemusic itself, the audience over-indexes on dB’s (1.56×), Dog health (4.33×), Superman (3.73×), and Home construction (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Livemusic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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