Auto maintenance Audience in Germany
Auto maintenance has an estimated audience of 5,115,559 people in Germany. 26.3% are female, 73.7% are male, average age 36.1. Top regions: Niedersachsen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Mercedes-Benz GLA-Class, Car wash, Automobile repair shop, Livemusic, Carcare.
The average Auto maintenance fan in Germany is 36.1 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Mercedes-Benz GLA-Class, Car wash, Automobile repair shop, with strongest over-indexing on Mercedes-Benz GLA-Class (39.95× the country average). Demographically, the Auto maintenance audience skews more male with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Auto maintenance fans
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 36.1 |
| Estimated audience size | 5,115,559 |
Audience persona
The typical Auto maintenance fan in Germany is more male, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for Mercedes-Benz GLA-Class.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 406,708 | 0.82× |
| Nordrhein-Westfalen | 405,587 | 0.36× |
| Rheinland-Pfalz | 404,982 | 1.58× |
| Baden-Württemberg | 395,059 | 0.57× |
| Sachsen-Anhalt | 326,793 | 2.47× |
| Bayern | 294,733 | 0.36× |
| Hessen | 289,870 | 0.74× |
| Sachsen | 264,831 | 1.06× |
| Berlin | 240,773 | 1.05× |
| Schleswig-Holstein | 234,286 | 1.28× |
| Hamburg | 185,093 | 1.6× |
| Brandenburg | 110,113 | 0.69× |
| Mecklenburg-Vorpommern | 104,490 | 1.07× |
| Thüringen | 61,164 | 0.47× |
| Saarland | 51,936 | 0.83× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mercedes-Benz GLA-Class | 39.95× | Cars & Mobility |
| Car wash | 14.5× | Cars & Mobility |
| Automobile repair shop | 11.44× | Cars & Mobility |
| Livemusic | 7.48× | Music & Radio |
| Carcare | 9.15× | Cars & Mobility |
| Hatchback | 5.99× | Cars & Mobility |
| Auto detailing | 9.71× | Cars & Mobility |
| BMW 6 Series | 20× | Cars & Mobility |
| BMW 2 Series | 18.73× | Cars & Mobility |
| Used car | 3.78× | Cars & Mobility |
| Tipico | 4.05× | Games |
| Hyundai | 4.76× | Cars & Mobility |
| Sedan (automobile) | 5.75× | Cars & Mobility |
| Compact car | 5× | Cars & Mobility |
| Subcompact car | 9.22× | Cars & Mobility |
| Vintage car | 5.85× | Cars & Mobility |
| Modern architecture | 3.76× | Arts & Culture |
| Mountain biking | 4.35× | Sports |
| Auto show | 7.92× | Cars & Mobility |
| Lamborghini | 4.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.95 |
| Luxury Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.58 |
| Risk Appetite | THRILL | 1.55 |
| Quality Awareness | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 7.3% |
| Japan | 5.5% |
See Auto maintenance audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Auto maintenance have in Germany?
Auto maintenance has an estimated audience of 5,115,559 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Auto maintenance fans?
26.3% of Auto maintenance fans are female, 73.7% are male, with an average age of 36.1 years.
Which brands do Auto maintenance fans like most?
Auto maintenance fans show strongest brand affinity for Mercedes-Benz GLA-Class (39.95×), Car wash (14.5×), and Automobile repair shop (11.44×) over the country average.
Where do Auto maintenance fans live in Germany?
Auto maintenance fans in Germany are most concentrated in Niedersachsen (reach 406,708), Nordrhein-Westfalen (reach 405,587), and Rheinland-Pfalz (reach 404,982). These three regions account for the largest share of the active audience.
What other brands do Auto maintenance fans also like?
Beyond Auto maintenance itself, the audience over-indexes on Car wash (14.5×), Automobile repair shop (11.44×), Livemusic (7.48×), and Carcare (9.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.