Mercedes-Benz GLA-Class Audience in Germany
Mercedes-Benz GLA-Class has an estimated audience of 624,184 people in Germany. 19.8% are female, 80.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, DVD player, Esso, Peugeot 408, Volkswagen Phaeton.
The average Mercedes-Benz GLA-Class fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, DVD player, Esso, with strongest over-indexing on Auto maintenance (36.52× the country average). Demographically, the Mercedes-Benz GLA-Class audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz GLA-Class fans
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 38.5 |
| Estimated audience size | 624,184 |
Audience persona
The typical Mercedes-Benz GLA-Class fan in Germany is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,779 | 1.32× |
| Bayern | 163,863 | 1.17× |
| Baden-Württemberg | 142,786 | 1.2× |
| Niedersachsen | 88,163 | 1.04× |
| Hessen | 82,313 | 1.24× |
| Rheinland-Pfalz | 48,532 | 1.11× |
| Berlin | 36,136 | 0.92× |
| Sachsen | 31,594 | 0.74× |
| Schleswig-Holstein | 28,336 | 0.9× |
| Brandenburg | 24,198 | 0.89× |
| Hamburg | 23,627 | 1.2× |
| Thüringen | 17,664 | 0.79× |
| Sachsen-Anhalt | 16,197 | 0.72× |
| Mecklenburg-Vorpommern | 12,910 | 0.77× |
| Saarland | 12,565 | 1.17× |
| Bremen | 7,107 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 36.52× | Cars & Mobility |
| DVD player | 113.15× | Technology & Electronics |
| Esso | 20× | Cars & Mobility |
| Peugeot 408 | 57.95× | Cars & Mobility |
| Volkswagen Phaeton | 71.23× | Cars & Mobility |
| Mercedes-Benz GLE | 107.01× | Cars & Mobility |
| Auto mechanic | 9.73× | Cars & Mobility |
| Mercedes-Benz GLB | 86.13× | Cars & Mobility |
| Mercedes-Benz SLK-Class | 45.71× | Cars & Mobility |
| Carglass | 17.57× | Cars & Mobility |
| OUTDOOR ADVENTURE | 9.96× | Games |
| Used Cars | 6.93× | Cars & Mobility |
| Peugeot 5008 | 20× | Cars & Mobility |
| Volkswagen Gol | 33.81× | Cars & Mobility |
| AutoScout24 | 4.16× | Cars & Mobility |
| Mercedes-Benz GLC-Class | 30.8× | Cars & Mobility |
| BMW X1 | 13.54× | Cars & Mobility |
| Mercedes-AMG GT | 29.96× | Cars & Mobility |
| BMW 6 Series | 24.76× | Cars & Mobility |
| BMW X5 | 13.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.86 |
| Quality Awareness | PREMIUM | 1.77 |
| Patriotism | CONSERVATISM | 1.49 |
| Risk Appetite | THRILL | 1.34 |
| Family Orientation | CONSERVATISM | 1.32 |
| Need for Security | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Italy | 13.5% |
| United Kingdom | 9.0% |
See Mercedes-Benz GLA-Class audiences in other countries
- Mercedes-Benz GLA-Class — United States
- Mercedes-Benz GLA-Class — United Kingdom
- Mercedes-Benz GLA-Class — France
- Mercedes-Benz GLA-Class — Italy
- Mercedes-Benz GLA-Class — Spain
- Mercedes-Benz GLA-Class — Brazil
- Mercedes-Benz GLA-Class — Japan
- Mercedes-Benz GLA-Class — South Korea
- Mercedes-Benz GLA-Class — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz GLA-Class have in Germany?
Mercedes-Benz GLA-Class has an estimated audience of 624,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes-Benz GLA-Class fans?
19.8% of Mercedes-Benz GLA-Class fans are female, 80.2% are male, with an average age of 38.5 years.
Which brands do Mercedes-Benz GLA-Class fans like most?
Mercedes-Benz GLA-Class fans show strongest brand affinity for Auto maintenance (36.52×), DVD player (113.15×), and Esso (20×) over the country average.
Where do Mercedes-Benz GLA-Class fans live in Germany?
Mercedes-Benz GLA-Class fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,779), Bayern (reach 163,863), and Baden-Württemberg (reach 142,786). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz GLA-Class fans also like?
Beyond Mercedes-Benz GLA-Class itself, the audience over-indexes on DVD player (113.15×), Esso (20×), Peugeot 408 (57.95×), and Volkswagen Phaeton (71.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz GLA-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.