Rascasse Audience Intelligence

Mercedes-Benz GLA-Class Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-Benz GLA-Class in Germany — modelled from more than twelve digital signal sources. Mercedes-Benz GLA-Class has an estimated audience of 869,757 people in Germany.

#99among Car type in Germany#78among Car Model in Germany#355in Cars & Mobility

The average Mercedes-Benz GLA-Class fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto maintenance, DVD player, Esso, with strongest over-indexing on Auto maintenance (36.52× the country average).

Demographically, the Mercedes-Benz GLA-Class audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-Benz GLA-Class fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz GLA-Class profile in Germany.

Audience size
870K
in Germany
Gender
19.8%♀
80.2% male
Age
38.5
average years
Country rank
#7355
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz GLA-Class fans

19.8% are female, 80.2% are male, average age 38.5.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Mercedes-Benz GLA-Class audience in Germany
MetricValue
Female19.8%
Male80.2%
Average age38.5
Estimated audience size869,757
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mercedes-Benz GLA-Class audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Mercedes-Benz GLA-Class audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-Benz GLA-Class
CountryShare
United States13.2%
Italy12.2%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz GLA-Class audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz GLA-Class fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.25×
02Saarland~10K1.23×
03Hessen~80K1.21×
04Baden-Württemberg~100K1.18×
05Bayern~200K1.17×
06Hamburg~20K1.16×
07Rheinland-Pfalz~50K1.09×
08Niedersachsen~90K1.05×
09Bremen~7K0.99×
10Schleswig-Holstein~30K0.92×
11Brandenburg~20K0.88×
12Berlin~30K0.87×
13Thüringen~20K0.86×
14Mecklenburg-Vorpommern~10K0.82×
15Sachsen-Anhalt~20K0.76×
16Sachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz GLA-Class, Germany
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz GLA-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz GLA-Class audience
#·InterestCategoryAffinity×
01DVD playerTechnology & Electronics113.15×
02Mercedes-Benz GLECars & Mobility107.01×
03Mercedes-Benz GLBCars & Mobility86.13×
04Volkswagen PhaetonCars & Mobility71.23×
05Peugeot 408Cars & Mobility57.95×
06Mercedes-Benz SLK-ClassCars & Mobility45.71×
07Auto maintenanceCars & Mobility36.52×
08Volkswagen GolCars & Mobility33.81×
09Mercedes-Benz GLC-ClassCars & Mobility30.80×
10Mercedes-AMG GTCars & Mobility29.96×
11BMW 6 SeriesCars & Mobility24.76×
12EssoCars & Mobility20.00×
13Peugeot 5008Cars & Mobility20.00×
14CarglassCars & Mobility17.57×
15BMW X1Cars & Mobility13.54×
16BMW X5Cars & Mobility13.11×
17OUTDOOR ADVENTUREGames9.96×
18Auto mechanicCars & Mobility9.73×
19Used CarsCars & Mobility6.93×
20AutoScout24Cars & Mobility4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz GLA-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz GLA-Class audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.07×
Family OrientationCONSERVATISM1.97×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz GLA-Class audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
CreativityOPEN0.79×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz GLA-Class have in Germany?

Mercedes-Benz GLA-Class has an estimated audience of 869,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercedes-Benz GLA-Class fans?

19.8% of Mercedes-Benz GLA-Class fans are female, 80.2% are male, with an average age of 38.5 years.

03

Which brands do Mercedes-Benz GLA-Class fans like most?

Mercedes-Benz GLA-Class fans show strongest brand affinity for Auto maintenance (36.52×), DVD player (113.15×), and Esso (20×) over the country average.

04

Where do Mercedes-Benz GLA-Class fans live in Germany?

Mercedes-Benz GLA-Class fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz GLA-Class fans also like?

Beyond Mercedes-Benz GLA-Class itself, the audience over-indexes on DVD player (113.15×), Esso (20×), Peugeot 408 (57.95×), and Mercedes-Benz GLE (107.01×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz GLA-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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