Rascasse Audience Intelligence

Mercedes-AMG GT Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-AMG GT in Germany — modelled from more than twelve digital signal sources. Mercedes-AMG GT has an estimated audience of 290,769 people in Germany.

#280among Car type in Germany#277among Car Model in Germany#779in Cars & Mobility

The average Mercedes-AMG GT fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Soccer, Diorama, Mercedes-AMG One, with strongest over-indexing on Soccer (1.68× the country average).

Demographically, the Mercedes-AMG GT audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-AMG GT fan in Germany is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Soccer.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-AMG GT profile in Germany.

Audience size
291K
in Germany
Gender
13.0%♀
87.0% male
Age
37.1
average years
Country rank
#17732
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-AMG GT fans

13.0% are female, 87.0% are male, average age 37.1.

Fig. 02

Gender split

13.0%
Female
87.0%
Male
Demographic split for Mercedes-AMG GT audience in Germany
MetricValue
Female13.0%
Male87.0%
Average age37.1
Estimated audience size290,769
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Mercedes-AMG GT audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4921%
50+16%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Mercedes-AMG GT audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-AMG GT
CountryShare
United States13.9%
Germany8.9%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-AMG GT audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-AMG GT fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.35×
02Bayern~60K1.29×
03Hessen~20K1.18×
04Nordrhein-Westfalen~70K1.16×
05Rheinland-Pfalz~20K1.14×
06Niedersachsen~30K1.02×
07Hamburg~6K1.02×
08Bremen~2K0.98×
09Saarland~3K0.97×
10Sachsen~10K0.90×
11Brandenburg~7K0.90×
12Schleswig-Holstein~9K0.89×
13Berlin~10K0.87×
14Thüringen~6K0.87×
15Mecklenburg-Vorpommern~4K0.82×
16Sachsen-Anhalt~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Mercedes-AMG GT, Germany
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-AMG GT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-AMG GT audience
#·InterestCategoryAffinity×
01Mercedes-AMG OneCars & Mobility18.21×
02DioramaKids & Family14.29×
03BrabusCars & Mobility8.13×
04Audi E-Tron GTCars & Mobility7.92×
05Lamborghini UrusCars & Mobility6.27×
06Mercedes-AMGCars & Mobility3.65×
07HaftbefehlMusic & Radio3.32×
08DeutschrapMusic & Radio2.83×
09MotoGPSports2.28×
10Michael SchumacherSports2.02×
11Auto mechanicCars & Mobility2.00×
12BreuningerFashion & Accessoires1.93×
13PorscheCars & Mobility1.79×
14AutoScout24Cars & Mobility1.73×
15TipicoGames1.73×
16SoccerSports1.68×
17SUVsCars & Mobility1.60×
18Formula OneSports1.57×
19SV Werder BremenSports1.52×
20TransfermarktSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-AMG GT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-AMG GT audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.28×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-AMG GT audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
SustainabilityBALANCE0.70×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-AMG GT have in Germany?

Mercedes-AMG GT has an estimated audience of 290,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercedes-AMG GT fans?

13.0% of Mercedes-AMG GT fans are female, 87.0% are male, with an average age of 37.1 years.

03

Which brands do Mercedes-AMG GT fans like most?

Mercedes-AMG GT fans show strongest brand affinity for Soccer (1.68×), Diorama (14.29×), and Mercedes-AMG One (18.21×) over the country average.

04

Where do Mercedes-AMG GT fans live in Germany?

Mercedes-AMG GT fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-AMG GT fans also like?

Beyond Mercedes-AMG GT itself, the audience over-indexes on Diorama (14.29×), Mercedes-AMG One (18.21×), AutoScout24 (1.73×), and Haftbefehl (3.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Mercedes-AMG GT audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-AMG GT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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