Mercedes-AMG GT Audience in Germany
Mercedes-AMG GT has an estimated audience of 268,940 people in Germany. 13.0% are female, 87.0% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Soccer, Mercedes-AMG One, Diorama, AutoScout24, Deutschrap.
The average Mercedes-AMG GT fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Soccer, Mercedes-AMG One, Diorama, with strongest over-indexing on Soccer (1.68× the country average). Demographically, the Mercedes-AMG GT audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-AMG GT fans
| Metric | Value |
|---|---|
| Female | 13.0% |
| Male | 87.0% |
| Average age | 37.1 |
| Estimated audience size | 268,940 |
Audience persona
The typical Mercedes-AMG GT fan in Germany is more male, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,436 | 1.21× |
| Bayern | 55,944 | 1.29× |
| Baden-Württemberg | 50,081 | 1.36× |
| Niedersachsen | 27,253 | 1.04× |
| Hessen | 24,446 | 1.19× |
| Rheinland-Pfalz | 15,969 | 1.19× |
| Sachsen | 11,647 | 0.88× |
| Berlin | 10,492 | 0.87× |
| Schleswig-Holstein | 8,446 | 0.87× |
| Brandenburg | 7,227 | 0.87× |
| Hamburg | 6,424 | 1.06× |
| Thüringen | 5,313 | 0.78× |
| Sachsen-Anhalt | 5,211 | 0.75× |
| Mecklenburg-Vorpommern | 3,709 | 0.72× |
| Saarland | 3,409 | 1.03× |
| Bremen | 2,012 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soccer | 1.68× | Sports |
| Mercedes-AMG One | 18.21× | Cars & Mobility |
| Diorama | 14.29× | Kids & Family |
| AutoScout24 | 1.73× | Cars & Mobility |
| Deutschrap | 2.83× | Music & Radio |
| Haftbefehl | 3.32× | Music & Radio |
| Aral AG | 1.62× | Cars & Mobility |
| Lamborghini Urus | 6.27× | Cars & Mobility |
| SV Werder Bremen | 1.52× | Sports |
| Breuninger | 1.93× | Fashion & Accessoires |
| Brabus | 8.13× | Cars & Mobility |
| Mercedes-AMG | 3.65× | Cars & Mobility |
| Finch | 2.15× | Music & Radio |
| SUVs | 1.6× | Cars & Mobility |
| Audi E-Tron GT | 7.92× | Cars & Mobility |
| Auto mechanic | 2× | Cars & Mobility |
| Friends | 1.63× | Movies & TV |
| Transfermarkt | 1.5× | Sports |
| Porsche | 1.79× | Cars & Mobility |
| Tipico | 1.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.26 |
| Luxury Orientation | PREMIUM | 1.92 |
| Patriotism | CONSERVATISM | 1.61 |
| Risk Appetite | THRILL | 1.56 |
| Early Adopter Mentality | POWER | 1.48 |
| Career Orientation | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Germany | 8.6% |
| United Kingdom | 6.2% |
See Mercedes-AMG GT audiences in other countries
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- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-AMG GT have in Germany?
Mercedes-AMG GT has an estimated audience of 268,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes-AMG GT fans?
13.0% of Mercedes-AMG GT fans are female, 87.0% are male, with an average age of 37.1 years.
Which brands do Mercedes-AMG GT fans like most?
Mercedes-AMG GT fans show strongest brand affinity for Soccer (1.68×), Mercedes-AMG One (18.21×), and Diorama (14.29×) over the country average.
Where do Mercedes-AMG GT fans live in Germany?
Mercedes-AMG GT fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,436), Bayern (reach 55,944), and Baden-Württemberg (reach 50,081). These three regions account for the largest share of the active audience.
What other brands do Mercedes-AMG GT fans also like?
Beyond Mercedes-AMG GT itself, the audience over-indexes on Mercedes-AMG One (18.21×), Diorama (14.29×), AutoScout24 (1.73×), and Deutschrap (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-AMG GT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.