Mercedes-AMG GT Audience in United States

Mercedes-AMG GT logo

Mercedes-AMG GT has an estimated audience of 445,655 people in United States. 27.7% are female, 72.3% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Lamborghini Urus, Audi RS3, Audi RS5, McLaren P1, Brabus.

The average Mercedes-AMG GT fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lamborghini Urus, Audi RS3, Audi RS5, with strongest over-indexing on Lamborghini Urus (117.6× the country average). Demographically, the Mercedes-AMG GT audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-AMG GT fans

Demographic split for Mercedes-AMG GT audience in United States
MetricValue
Female27.7%
Male72.3%
Average age35.3
Estimated audience size445,655

Audience persona

The typical Mercedes-AMG GT fan in United States is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Lamborghini Urus.

Top regions in United States

Top regions ranked by reach for Mercedes-AMG GT in United States
RegionReachAffinity
California79,4151.62×
Texas58,0601.52×
Florida46,1011.53×
New York26,2151.05×
Georgia18,7071.36×
Illinois17,6281.19×
North Carolina15,7291.17×
Pennsylvania14,8730.99×
New Jersey13,9641.23×
Virginia12,4911.15×
Ohio12,2990.9×
Arizona11,8171.3×
Michigan11,3120.97×
Washington10,5121.18×
Massachusetts9,5541.09×
Tennessee9,3181.04×
Indiana7,8770.97×
Maryland7,6991×
Colorado7,5861.08×
South Carolina7,4721.11×
Alabama6,9861.12×
Missouri6,8140.95×
Louisiana6,2001.08×
Nevada5,6481.31×
Minnesota5,5850.87×
Wisconsin5,5260.82×
Connecticut5,2981.19×
Utah5,1201.28×
Kentucky5,0470.9×
Oklahoma5,0421.02×
Oregon4,9790.97×
Kansas3,4410.98×
Arkansas3,3920.92×
Mississippi3,3870.92×
Iowa2,6440.72×
New Mexico2,1060.94×
Nebraska2,0280.91×
Idaho1,9430.87×
Hawaii1,8320.96×
New Hampshire1,6290.93×
West Virginia1,3750.66×
Rhode Island1,3260.93×
Washington, District of Columbia1,2000.9×
Delaware1,1490.93×
Maine9780.61×
Montana8480.69×
South Dakota6730.65×
Alaska6180.65×
North Dakota5790.63×
Wyoming4420.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-AMG GT audience
BrandAffinityCategory
Lamborghini Urus117.6×Cars & Mobility
Audi RS3245.05×Cars & Mobility
Audi RS5253.68×Cars & Mobility
McLaren P1206.33×Cars & Mobility
Brabus237.79×Cars & Mobility
Enzo Ferrari (automobile)261.54×Cars & Mobility
Mercedes-AMG One289.75×Cars & Mobility
Audi E-Tron GT178.78×Cars & Mobility
Audi R878.32×Cars & Mobility
Used Cars24.68×Cars & Mobility
LaFerrari236.91×Cars & Mobility
Porsche 91158.53×Cars & Mobility
Mercedes-Benz G63 AMG 6x6423×Cars & Mobility
Ferrari Testarossa246.75×Cars & Mobility
Rolls-Royce Phantom (2003)138.46×Cars & Mobility
McLaren 650S328.21×Cars & Mobility
Mercedes-Benz SLS AMG251.83×Cars & Mobility
Mercedes-AMG53.6×Cars & Mobility
Porsche Boxster133.38×Cars & Mobility
Ferrari F430220.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-AMG GT audience
TraitClusterScore
Luxury OrientationPREMIUM2.33
Family OrientationCONSERVATISM2.18
Risk AppetiteTHRILL1.9
Early Adopter MentalityPOWER1.8
Need for SecurityCONSERVATISM1.68
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-AMG GT
CountryShare
United States14.2%
Germany8.6%
United Kingdom6.2%

See Mercedes-AMG GT audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-AMG GT have in United States?

Mercedes-AMG GT has an estimated audience of 445,655 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-AMG GT fans?

27.7% of Mercedes-AMG GT fans are female, 72.3% are male, with an average age of 35.3 years.

Which brands do Mercedes-AMG GT fans like most?

Mercedes-AMG GT fans show strongest brand affinity for Lamborghini Urus (117.6×), Audi RS3 (245.05×), and Audi RS5 (253.68×) over the country average.

Where do Mercedes-AMG GT fans live in United States?

Mercedes-AMG GT fans in United States are most concentrated in California (reach 79,415), Texas (reach 58,060), and Florida (reach 46,101). These three regions account for the largest share of the active audience.

What other brands do Mercedes-AMG GT fans also like?

Beyond Mercedes-AMG GT itself, the audience over-indexes on Audi RS3 (245.05×), Audi RS5 (253.68×), McLaren P1 (206.33×), and Brabus (237.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-AMG GT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.