Rascasse Audience Intelligence

Mercedes-AMG GT Audience in United States

A data profile of the people who buy, follow and care about Mercedes-AMG GT in United States — modelled from more than twelve digital signal sources. Mercedes-AMG GT has an estimated audience of 455,307 people in United States.

#279among Car type in United States#320among Car Model in United States#1082in Cars & Mobility

The average Mercedes-AMG GT fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamborghini Urus, Audi RS3, Audi RS5, with strongest over-indexing on Lamborghini Urus (117.6× the country average).

Demographically, the Mercedes-AMG GT audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-AMG GT fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Lamborghini Urus.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-AMG GT profile in United States.

Audience size
455K
in United States
Gender
27.7%♀
72.3% male
Age
35.3
average years
Country rank
#38697
Car Model in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-AMG GT fans

27.7% are female, 72.3% are male, average age 35.3.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Mercedes-AMG GT audience in United States
MetricValue
Female27.7%
Male72.3%
Average age35.3
Estimated audience size455,307
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Mercedes-AMG GT audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Mercedes-AMG GT audience comes from United States.

Worldwide audience distribution share by country for Mercedes-AMG GT
CountryShare
United States13.9%
Germany8.9%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-AMG GT audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-AMG GT fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.56×
02Florida~50K1.50×
03Texas~50K1.41×
04Georgia~20K1.28×
05Arizona~10K1.26×
06Nevada~5K1.26×
07Utah~5K1.25×
08Connecticut~5K1.18×
09Alabama~7K1.17×
10New Jersey~10K1.15×
11Washington~10K1.14×
12North Carolina~20K1.13×
13Illinois~20K1.11×
14Virginia~10K1.09×
15South Carolina~7K1.09×
16Louisiana~6K1.09×
17Colorado~8K1.08×
18Massachusetts~9K1.04×
19Oklahoma~5K1.03×
20New York~30K1.02×
21New Mexico~2K1.02×
22Tennessee~9K1.01×
23Arkansas~4K1.01×
24Maryland~8K0.99×
25Kansas~3K0.99×
26Pennsylvania~10K0.98×
27Rhode Island~1K0.98×
28Oregon~5K0.97×
29Hawaii~2K0.97×
30New Hampshire~2K0.97×
31Delaware~1K0.97×
32Mississippi~3K0.95×
33Nebraska~2K0.95×
34Indiana~8K0.94×
35Idaho~2K0.94×
36Michigan~10K0.92×
37Missouri~7K0.92×
38Kentucky~5K0.90×
39Washington, District of Columbia~1K0.89×
40Ohio~10K0.88×
41Minnesota~6K0.86×
42Alaska<1K0.86×
43Montana~1K0.85×
44South Dakota<1K0.85×
45North Dakota<1K0.85×
46Vermont<1K0.85×
47Wisconsin~6K0.83×
48Iowa~3K0.82×
49West Virginia~2K0.81×
50Maine~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Mercedes-AMG GT, United States
0.80×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-AMG GT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-AMG GT audience
#·InterestCategoryAffinity×
01Mercedes-Benz G63 AMG 6x6Cars & Mobility423.00×
02McLaren 650SCars & Mobility328.21×
03Mercedes-AMG OneCars & Mobility289.75×
04Enzo Ferrari (automobile)Cars & Mobility261.54×
05Audi RS5Cars & Mobility253.68×
06Mercedes-Benz SLS AMGCars & Mobility251.83×
07Ferrari TestarossaCars & Mobility246.75×
08Audi RS3Cars & Mobility245.05×
09BrabusCars & Mobility237.79×
10LaFerrariCars & Mobility236.91×
11Ferrari F430Cars & Mobility220.23×
12McLaren P1Cars & Mobility206.33×
13Audi E-Tron GTCars & Mobility178.78×
14Rolls-Royce Phantom (2003)Cars & Mobility138.46×
15Porsche BoxsterCars & Mobility133.38×
16Lamborghini UrusCars & Mobility117.60×
17Audi R8Cars & Mobility78.32×
18Porsche 911Cars & Mobility58.53×
19Mercedes-AMGCars & Mobility53.60×
20Used CarsCars & Mobility24.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-AMG GT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-AMG GT audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.55×
Luxury OrientationPREMIUM4.79×
Career OrientationPOWER3.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-AMG GT audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
TraditionCONSERVATISM0.65×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-AMG GT have in United States?

Mercedes-AMG GT has an estimated audience of 455,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-AMG GT fans?

27.7% of Mercedes-AMG GT fans are female, 72.3% are male, with an average age of 35.3 years.

03

Which brands do Mercedes-AMG GT fans like most?

Mercedes-AMG GT fans show strongest brand affinity for Lamborghini Urus (117.6×), Audi RS3 (245.05×), and Audi RS5 (253.68×) over the country average.

04

Where do Mercedes-AMG GT fans live in United States?

Mercedes-AMG GT fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-AMG GT fans also like?

Beyond Mercedes-AMG GT itself, the audience over-indexes on Audi RS3 (245.05×), Audi RS5 (253.68×), McLaren P1 (206.33×), and Brabus (237.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-AMG GT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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