Rascasse Audience Intelligence

Enzo Ferrari (automobile) Audience in United States

A data profile of the people who buy, follow and care about Enzo Ferrari (automobile) in United States — modelled from more than twelve digital signal sources. Enzo Ferrari (automobile) has an estimated audience of 321,797 people in United States.

#382among Car Model in United States#1249in Cars & Mobility

The average Enzo Ferrari (automobile) fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mercedes-AMG GT, Ferrari World, Porsche 718, with strongest over-indexing on Mercedes-AMG GT (261.54× the country average).

Demographically, the Enzo Ferrari (automobile) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enzo Ferrari (automobile) fan in United States is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Mercedes-AMG GT.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enzo Ferrari (automobile) profile in United States.

Audience size
322K
in United States
Gender
29.4%♀
70.6% male
Age
30.4
average years
Country rank
#46588
Car Model in United States
Fig. 01

Search interest · 12-month trend

+108%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enzo Ferrari (automobile) fans

29.4% are female, 70.6% are male, average age 30.4.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Enzo Ferrari (automobile) audience in United States
MetricValue
Female29.4%
Male70.6%
Average age30.4
Estimated audience size321,797
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Enzo Ferrari (automobile) audience in United States
Age bracketShare%
16-1948%
20-2918%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Enzo Ferrari (automobile) audience comes from United States.

Worldwide audience distribution share by country for Enzo Ferrari (automobile)
CountryShare
United States17.2%
Italy14.3%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enzo Ferrari (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Enzo Ferrari (automobile) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~8K1.55×
02California~40K1.46×
03Florida~20K1.39×
04Connecticut~3K1.23×
05Texas~30K1.22×
06Washington~6K1.21×
07Colorado~5K1.21×
08New Jersey~8K1.19×
09Nevada~3K1.17×
10Utah~3K1.16×
11Illinois~10K1.12×
12Oregon~3K1.12×
13Hawaii~1K1.11×
14New York~20K1.09×
15Massachusetts~6K1.08×
16New Hampshire~1K1.08×
17New Mexico~1K1.06×
18Idaho~1K1.06×
19Rhode Island<1K1.02×
20Alaska<1K1.02×
21Georgia~8K1.01×
22Montana<1K0.99×
23Kansas~2K0.98×
24Nebraska~1K0.98×
25North Carolina~8K0.96×
26Michigan~7K0.96×
27Virginia~6K0.96×
28Indiana~5K0.96×
29Washington, District of Columbia<1K0.96×
30Maryland~4K0.95×
31Missouri~4K0.94×
32Tennessee~5K0.93×
33Oklahoma~3K0.93×
34Pennsylvania~8K0.92×
35Wisconsin~4K0.92×
36Maine<1K0.91×
37Minnesota~3K0.90×
38Iowa~2K0.89×
39South Carolina~3K0.88×
40Alabama~3K0.88×
41Delaware<1K0.88×
42South Dakota<1K0.88×
43Vermont<1K0.88×
44Ohio~7K0.85×
45North Dakota<1K0.84×
46Arkansas~2K0.83×
47Louisiana~3K0.82×
48Kentucky~3K0.82×
49West Virginia<1K0.74×
50Mississippi~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Enzo Ferrari (automobile), United States
0.73×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enzo Ferrari (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enzo Ferrari (automobile) audience
#·InterestCategoryAffinity×
01Ferrari WorldTravel & Leisure346.84×
02Mercedes-AMG GTCars & Mobility261.54×
03Range Rover ClassicCars & Mobility245.04×
04Porsche 718Cars & Mobility183.08×
05Maserati LevanteCars & Mobility112.43×
06Maserati GhibliCars & Mobility100.54×
07Fernando AlonsoSports83.95×
08Scuderia FerrariSports47.13×
09Alfa Romeo GiuliaCars & Mobility43.33×
10Mercedes AMG Petronas F1Sports37.26×
11Range Rover EvoqueCars & Mobility36.27×
12Max VerstappenSports20.00×
13PeugeotCars & Mobility20.00×
14Škoda AutoCars & Mobility20.00×
15Ice Hockey World ChampionshipsSports17.69×
16McLarenCars & Mobility14.32×
17Family carCars & Mobility13.59×
18Car clubCars & Mobility13.17×
19CarcareCars & Mobility11.04×
20HatchbackCars & Mobility9.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enzo Ferrari (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enzo Ferrari (automobile) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.33×
Risk AppetiteTHRILL2.29×
Luxury OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enzo Ferrari (automobile) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enzo Ferrari (automobile) have in United States?

Enzo Ferrari (automobile) has an estimated audience of 321,797 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Enzo Ferrari (automobile) fans?

29.4% of Enzo Ferrari (automobile) fans are female, 70.6% are male, with an average age of 30.4 years.

03

Which brands do Enzo Ferrari (automobile) fans like most?

Enzo Ferrari (automobile) fans show strongest brand affinity for Mercedes-AMG GT (261.54×), Ferrari World (346.84×), and Porsche 718 (183.08×) over the country average.

04

Where do Enzo Ferrari (automobile) fans live in United States?

Enzo Ferrari (automobile) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Enzo Ferrari (automobile) fans also like?

Beyond Enzo Ferrari (automobile) itself, the audience over-indexes on Ferrari World (346.84×), Porsche 718 (183.08×), Fernando Alonso (83.95×), and Scuderia Ferrari (47.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Enzo Ferrari (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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