Maserati Levante Audience in United States

Maserati Levante logo

Maserati Levante has an estimated audience of 293,800 people in United States. 25.6% are female, 74.4% are male, average age 42.5. Top regions: California, Florida, Texas. Top brand affinities: Maserati Ghibli, Aston Martin Vanquish, Aston Martin DB9, Aston Martin Vantage (2005), Ferrari GTC4Lusso.

The average Maserati Levante fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Maserati Ghibli, Aston Martin Vanquish, Aston Martin DB9, with strongest over-indexing on Maserati Ghibli (190.48× the country average). Demographically, the Maserati Levante audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Maserati Levante fans

Demographic split for Maserati Levante audience in United States
MetricValue
Female25.6%
Male74.4%
Average age42.5
Estimated audience size293,800

Audience persona

The typical Maserati Levante fan in United States is more male, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Maserati Ghibli.

Top regions in United States

Top regions ranked by reach for Maserati Levante in United States
RegionReachAffinity
California39,2111.21×
Florida36,5831.84×
Texas32,4761.29×
New York28,7481.75×
New Jersey15,6242.09×
Illinois12,9731.33×
Georgia11,9841.32×
Pennsylvania11,2701.14×
North Carolina9,2461.05×
Ohio9,0201×
Michigan8,1831.07×
Massachusetts7,9061.37×
Virginia7,4771.04×
Tennessee6,3541.08×
Arizona5,9170.99×
Maryland5,7021.13×
Washington5,4730.93×
Indiana5,3310.99×
Colorado5,1741.12×
Connecticut5,1741.76×
Missouri4,9941.05×
Alabama4,4261.08×
South Carolina4,1060.93×
Nevada3,8011.34×
Minnesota3,7710.9×
Louisiana3,3850.89×
Wisconsin3,2770.74×
Kentucky3,1790.86×
Oregon2,7480.82×
Oklahoma2,4670.76×
Utah2,3680.9×
Mississippi2,1770.9×
Kansas2,1650.94×
Arkansas1,9120.79×
Iowa1,6590.69×
Nebraska1,2550.85×
Idaho1,2040.82×
Rhode Island1,0961.17×
Hawaii1,0010.79×
Washington, District of Columbia9951.13×
Delaware8991.11×
New Mexico8940.61×
New Hampshire8830.76×
West Virginia7990.58×
Maine6850.65×
Montana4480.55×
South Dakota4330.64×
Alaska3990.63×
North Dakota3250.54×
Wyoming2640.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maserati Levante audience
BrandAffinityCategory
Maserati Ghibli190.48×Cars & Mobility
Aston Martin Vanquish182.19×Cars & Mobility
Aston Martin DB9256.73×Cars & Mobility
Aston Martin Vantage (2005)119.5×Cars & Mobility
Ferrari GTC4Lusso318.37×Cars & Mobility
Lando Norris41.44×Sports
Maserati28.57×Cars & Mobility
Lamborghini Urus42.47×Cars & Mobility
McLaren F178.93×Sports
Maserati Coupé365.51×Cars & Mobility
Porsche Carrera GT132.64×Cars & Mobility
Vessels28.57×Music & Radio
BMW X5 (E70)44.67×Cars & Mobility
Enzo Ferrari (automobile)112.43×Cars & Mobility
Maserati Quattroporte120.63×Cars & Mobility
Porsche Cayenne35.78×Cars & Mobility
Ferrari 360153.6×Cars & Mobility
Range Rover Evoque64.7×Cars & Mobility
Aston Martin DB5110.05×Cars & Mobility
Audi R831.31×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maserati Levante audience
TraitClusterScore
Luxury OrientationPREMIUM3.33
Career OrientationPOWER2.58
Price SensitivityPREMIUM1.95
Quality AwarenessPREMIUM1.92
Risk AppetiteTHRILL1.86
Family OrientationCONSERVATISM1.86

Worldwide distribution

Worldwide audience distribution share by country for Maserati Levante
CountryShare
Italy15.2%
United States11.9%
Germany6.6%

See Maserati Levante audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Maserati Levante have in United States?

Maserati Levante has an estimated audience of 293,800 people in United States, concentrated in California and Florida.

What is the gender split and age of Maserati Levante fans?

25.6% of Maserati Levante fans are female, 74.4% are male, with an average age of 42.5 years.

Which brands do Maserati Levante fans like most?

Maserati Levante fans show strongest brand affinity for Maserati Ghibli (190.48×), Aston Martin Vanquish (182.19×), and Aston Martin DB9 (256.73×) over the country average.

Where do Maserati Levante fans live in United States?

Maserati Levante fans in United States are most concentrated in California (reach 39,211), Florida (reach 36,583), and Texas (reach 32,476). These three regions account for the largest share of the active audience.

What other brands do Maserati Levante fans also like?

Beyond Maserati Levante itself, the audience over-indexes on Aston Martin Vanquish (182.19×), Aston Martin DB9 (256.73×), Aston Martin Vantage (2005) (119.5×), and Ferrari GTC4Lusso (318.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati Levante. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.