Rascasse Audience Intelligence

Maserati Levante Audience in United States

A data profile of the people who buy, follow and care about Maserati Levante in United States — modelled from more than twelve digital signal sources. Maserati Levante has an estimated audience of 280,899 people in United States.

#348among Car type in United States#409among Car Model in United States#1320in Cars & Mobility

The average Maserati Levante fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Maserati Ghibli, Aston Martin Vantage (2005), Aston Martin Vanquish, with strongest over-indexing on Maserati Ghibli (190.48× the country average).

Demographically, the Maserati Levante audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maserati Levante fan in United States is more male, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Maserati Ghibli.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maserati Levante profile in United States.

Audience size
281K
in United States
Gender
25.6%♀
74.4% male
Age
42.5
average years
Country rank
#49977
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maserati Levante fans

25.6% are female, 74.4% are male, average age 42.5.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Maserati Levante audience in United States
MetricValue
Female25.6%
Male74.4%
Average age42.5
Estimated audience size280,899
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Maserati Levante audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Maserati Levante audience comes from United States.

Worldwide audience distribution share by country for Maserati Levante
CountryShare
Italy14.7%
United States11.3%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maserati Levante audience in United States is strongest.

Fig. 05

Top regions by affinity

Maserati Levante fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.96×
02Florida~40K1.78×
03Connecticut~5K1.68×
04New York~30K1.64×
05Georgia~10K1.30×
06Massachusetts~8K1.30×
07Illinois~10K1.28×
08Nevada~4K1.26×
09Texas~30K1.23×
10Rhode Island~1K1.17×
11Pennsylvania~10K1.14×
12Maryland~6K1.13×
13California~40K1.12×
14Delaware<1K1.11×
15Washington, District of Columbia<1K1.10×
16Tennessee~6K1.08×
17Missouri~5K1.07×
18Michigan~8K1.06×
19Colorado~5K1.05×
20Alabama~4K1.05×
21Virginia~7K1.04×
22North Carolina~9K1.02×
23Indiana~5K1.01×
24Ohio~9K0.98×
25Arizona~6K0.97×
26South Carolina~4K0.94×
27Kansas~2K0.93×
28Utah~2K0.92×
29Mississippi~2K0.92×
30Washington~5K0.91×
31Louisiana~3K0.91×
32Kentucky~3K0.91×
33Nebraska~1K0.91×
34Minnesota~4K0.90×
35Hawaii~1K0.90×
36New Hampshire~1K0.89×
37Montana<1K0.89×
38Arkansas~2K0.87×
39Idaho~1K0.86×
40South Dakota<1K0.86×
41Alaska<1K0.86×
42Vermont<1K0.84×
43Oklahoma~3K0.83×
44North Dakota<1K0.83×
45Wisconsin~4K0.81×
46Oregon~3K0.81×
47West Virginia~1K0.81×
48Maine<1K0.79×
49Iowa~2K0.77×
50New Mexico~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Maserati Levante, United States
0.77×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maserati Levante audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maserati Levante audience
#·InterestCategoryAffinity×
01Ferrari GTC4LussoCars & Mobility318.37×
02Aston Martin DB9Cars & Mobility256.73×
03Maserati GhibliCars & Mobility190.48×
04Aston Martin VanquishCars & Mobility182.19×
05Ferrari 360Cars & Mobility153.60×
06Porsche Carrera GTCars & Mobility132.64×
07Maserati QuattroporteCars & Mobility120.63×
08Aston Martin Vantage (2005)Cars & Mobility119.50×
09Enzo Ferrari (automobile)Cars & Mobility112.43×
10Aston Martin DB5Cars & Mobility110.05×
11Porsche 918Cars & Mobility83.95×
12McLaren F1Sports78.93×
13Range Rover EvoqueCars & Mobility64.70×
14BMW X5 (E70)Cars & Mobility44.67×
15Audi Q3Cars & Mobility44.28×
16Lamborghini UrusCars & Mobility42.47×
17Lando NorrisSports41.44×
18Porsche CayenneCars & Mobility35.78×
19MaseratiCars & Mobility28.57×
20VesselsMusic & Radio28.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maserati Levante audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maserati Levante audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.51×
Family OrientationCONSERVATISM3.49×
Quality AwarenessPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maserati Levante audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
MindfulnessBALANCE0.87×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maserati Levante have in United States?

Maserati Levante has an estimated audience of 280,899 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Maserati Levante fans?

25.6% of Maserati Levante fans are female, 74.4% are male, with an average age of 42.5 years.

03

Which brands do Maserati Levante fans like most?

Maserati Levante fans show strongest brand affinity for Maserati Ghibli (190.48×), Aston Martin Vantage (2005) (119.5×), and Aston Martin Vanquish (182.19×) over the country average.

04

Where do Maserati Levante fans live in United States?

Maserati Levante fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Maserati Levante fans also like?

Beyond Maserati Levante itself, the audience over-indexes on Aston Martin Vantage (2005) (119.5×), Aston Martin Vanquish (182.19×), Aston Martin DB9 (256.73×), and Ferrari GTC4Lusso (318.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati Levante. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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