Rascasse Audience Intelligence

Maserati Ghibli Audience in United States

A data profile of the people who buy, follow and care about Maserati Ghibli in United States — modelled from more than twelve digital signal sources. Maserati Ghibli has an estimated audience of 285,516 people in United States.

#344among Car type in United States#404among Car Model in United States#1313in Cars & Mobility

The average Maserati Ghibli fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lando Norris, Maserati Levante, McLaren F1, with strongest over-indexing on Lando Norris (53.81× the country average).

Demographically, the Maserati Ghibli audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maserati Ghibli fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lando Norris.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maserati Ghibli profile in United States.

Audience size
286K
in United States
Gender
25.6%♀
74.4% male
Age
37.9
average years
Country rank
#49578
Car Model in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maserati Ghibli fans

25.6% are female, 74.4% are male, average age 37.9.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Maserati Ghibli audience in United States
MetricValue
Female25.6%
Male74.4%
Average age37.9
Estimated audience size285,516
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Maserati Ghibli audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Maserati Ghibli audience comes from United States.

Worldwide audience distribution share by country for Maserati Ghibli
CountryShare
Italy16.1%
United States13.6%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maserati Ghibli audience in United States is strongest.

Fig. 05

Top regions by affinity

Maserati Ghibli fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.75×
02Nevada~4K1.45×
03California~50K1.42×
04Georgia~10K1.41×
05Texas~30K1.29×
06Arizona~8K1.28×
07Connecticut~4K1.27×
08New Jersey~9K1.19×
09Alabama~5K1.19×
10Tennessee~7K1.14×
11Massachusetts~6K1.10×
12Maryland~6K1.10×
13Louisiana~4K1.10×
14North Carolina~10K1.09×
15Washington~6K1.09×
16Missouri~5K1.09×
17South Carolina~5K1.07×
18Illinois~10K1.06×
19Oklahoma~3K1.06×
20Virginia~7K1.04×
21Mississippi~3K1.04×
22Colorado~5K1.03×
23Indiana~5K1.02×
24Rhode Island<1K1.02×
25Washington, District of Columbia<1K1.00×
26Kansas~2K0.99×
27New Mexico~1K0.99×
28Delaware<1K0.99×
29New York~20K0.98×
30Oregon~3K0.98×
31Arkansas~2K0.98×
32Pennsylvania~10K0.97×
33Kentucky~3K0.93×
34Utah~2K0.92×
35Idaho~1K0.92×
36Ohio~8K0.91×
37New Hampshire~1K0.91×
38Michigan~7K0.88×
39Wisconsin~4K0.88×
40Hawaii~1K0.87×
41Minnesota~4K0.85×
42West Virginia~1K0.84×
43Maine<1K0.83×
44Nebraska~1K0.82×
45North Dakota<1K0.82×
46Vermont<1K0.82×
47Iowa~2K0.81×
48South Dakota<1K0.80×
49Alaska<1K0.80×
50Montana<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Maserati Ghibli, United States
0.79×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maserati Ghibli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maserati Ghibli audience
#·InterestCategoryAffinity×
01Ferrari GTC4LussoCars & Mobility223.96×
02Aston Martin DB9Cars & Mobility185.13×
03Maserati LevanteCars & Mobility182.80×
04Aston Martin VanquishCars & Mobility134.64×
05Maserati QuattroporteCars & Mobility129.03×
06Porsche Carrera GTCars & Mobility123.22×
07McLaren F1Sports103.70×
08Nissan X-TrailCars & Mobility101.60×
09Enzo Ferrari (automobile)Cars & Mobility100.54×
10Aston Martin Vantage (2005)Cars & Mobility95.24×
11Porsche 918Cars & Mobility68.58×
12Suzuki JimnyCars & Mobility67.56×
13McLaren P1Cars & Mobility65.70×
14Lando NorrisSports53.81×
15Ford GTCars & Mobility52.89×
16Lamborghini UrusCars & Mobility35.16×
17Audi R8Cars & Mobility31.13×
18MaseratiCars & Mobility24.01×
19VesselsMusic & Radio24.01×
20Used CarsCars & Mobility9.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maserati Ghibli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maserati Ghibli audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.74×
Family OrientationCONSERVATISM2.82×
Quality AwarenessPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maserati Ghibli audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maserati Ghibli have in United States?

Maserati Ghibli has an estimated audience of 285,516 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Maserati Ghibli fans?

25.6% of Maserati Ghibli fans are female, 74.4% are male, with an average age of 37.9 years.

03

Which brands do Maserati Ghibli fans like most?

Maserati Ghibli fans show strongest brand affinity for Lando Norris (53.81×), Maserati Levante (182.8×), and McLaren F1 (103.7×) over the country average.

04

Where do Maserati Ghibli fans live in United States?

Maserati Ghibli fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Maserati Ghibli fans also like?

Beyond Maserati Ghibli itself, the audience over-indexes on Maserati Levante (182.8×), McLaren F1 (103.7×), Aston Martin Vantage (2005) (95.24×), and Aston Martin Vanquish (134.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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