Maserati Ghibli Audience in United States

Maserati Ghibli logo

Maserati Ghibli has an estimated audience of 296,153 people in United States. 25.6% are female, 74.4% are male, average age 37.9. Top regions: California, Florida, Texas. Top brand affinities: Lando Norris, Maserati Levante, McLaren F1, Aston Martin Vantage (2005), Aston Martin Vanquish.

The average Maserati Ghibli fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lando Norris, Maserati Levante, McLaren F1, with strongest over-indexing on Lando Norris (53.81× the country average). Demographically, the Maserati Ghibli audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Maserati Ghibli fans

Demographic split for Maserati Ghibli audience in United States
MetricValue
Female25.6%
Male74.4%
Average age37.9
Estimated audience size296,153

Audience persona

The typical Maserati Ghibli fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lando Norris.

Top regions in United States

Top regions ranked by reach for Maserati Ghibli in United States
RegionReachAffinity
California49,5671.52×
Florida36,9531.84×
Texas34,0141.34×
New York17,2851.04×
Georgia13,9221.53×
Illinois11,1481.13×
North Carolina10,0561.13×
Pennsylvania9,7060.97×
New Jersey9,3651.24×
Ohio8,2210.9×
Arizona8,1571.35×
Virginia7,6471.06×
Michigan6,9720.9×
Washington6,7411.13×
Tennessee6,7311.13×
Massachusetts6,6261.14×
Maryland5,7661.13×
Indiana5,4451.01×
Missouri5,3821.13×
Colorado4,8911.05×
South Carolina4,8641.09×
Alabama4,7921.16×
Nevada4,6431.62×
Louisiana4,0711.07×
Connecticut3,9291.32×
Wisconsin3,7600.84×
Oklahoma3,6191.1×
Minnesota3,4030.8×
Oregon3,3060.97×
Kentucky3,3000.89×
Utah2,4120.91×
Mississippi2,2840.94×
Kansas2,2820.98×
Arkansas2,1520.88×
Iowa1,9170.79×
New Mexico1,3640.92×
Idaho1,2840.86×
Nebraska1,1020.74×
Hawaii1,0610.83×
West Virginia9920.72×
Rhode Island9380.99×
Washington, District of Columbia9201.03×
New Hampshire9040.77×
Maine7950.75×
Delaware7240.89×
Montana4670.57×
South Dakota3980.58×
North Dakota3600.59×
Alaska3160.5×
Wyoming2890.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maserati Ghibli audience
BrandAffinityCategory
Lando Norris53.81×Sports
Maserati Levante182.8×Cars & Mobility
McLaren F1103.7×Sports
Aston Martin Vantage (2005)95.24×Cars & Mobility
Aston Martin Vanquish134.64×Cars & Mobility
Aston Martin DB9185.13×Cars & Mobility
Nissan X-Trail101.6×Cars & Mobility
Maserati24.01×Cars & Mobility
Ferrari GTC4Lusso223.96×Cars & Mobility
Porsche Carrera GT123.22×Cars & Mobility
Lamborghini Urus35.16×Cars & Mobility
Maserati Quattroporte129.03×Cars & Mobility
Suzuki Jimny67.56×Cars & Mobility
McLaren P165.7×Cars & Mobility
Vessels24.01×Music & Radio
Ford GT52.89×Cars & Mobility
Enzo Ferrari (automobile)100.54×Cars & Mobility
Maserati Coupé278.99×Cars & Mobility
Audi R831.13×Cars & Mobility
Used Cars9.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maserati Ghibli audience
TraitClusterScore
Luxury OrientationPREMIUM3.25
Need for SecurityCONSERVATISM2.02
Quality AwarenessPREMIUM2.02
Career OrientationPOWER1.92
IndulgenceJOY1.85
Risk AppetiteTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Maserati Ghibli
CountryShare
Italy16.5%
United States14.0%
France8.0%

See Maserati Ghibli audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Maserati Ghibli have in United States?

Maserati Ghibli has an estimated audience of 296,153 people in United States, concentrated in California and Florida.

What is the gender split and age of Maserati Ghibli fans?

25.6% of Maserati Ghibli fans are female, 74.4% are male, with an average age of 37.9 years.

Which brands do Maserati Ghibli fans like most?

Maserati Ghibli fans show strongest brand affinity for Lando Norris (53.81×), Maserati Levante (182.8×), and McLaren F1 (103.7×) over the country average.

Where do Maserati Ghibli fans live in United States?

Maserati Ghibli fans in United States are most concentrated in California (reach 49,567), Florida (reach 36,953), and Texas (reach 34,014). These three regions account for the largest share of the active audience.

What other brands do Maserati Ghibli fans also like?

Beyond Maserati Ghibli itself, the audience over-indexes on Maserati Levante (182.8×), McLaren F1 (103.7×), Aston Martin Vantage (2005) (95.24×), and Aston Martin Vanquish (134.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.