Vessels Audience in United States
Vessels has an estimated audience of 4,902,074 people in United States. 24.0% are female, 76.0% are male, average age 37.2. Top brand affinities: Naperville, Illinois, Tipsy Elves, Elsword, La Opinión, N1 road (South Africa).
Top brand affinities include Naperville, Illinois, Tipsy Elves, Elsword, with strongest over-indexing on Naperville, Illinois (22.78× the country average). Demographically, the Vessels audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Vessels fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 37.2 |
| Estimated audience size | 4,902,074 |
Audience persona
The typical Vessels fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Naperville, Illinois.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Naperville, Illinois | 22.78× | Travel & Leisure |
| Tipsy Elves | 23.21× | Shopping |
| Elsword | 34.91× | Games |
| La Opinión | 11.79× | News |
| N1 road (South Africa) | 5.89× | Travel & Leisure |
| Home construction | 1.92× | Home & Garden |
| The Streets | 25.92× | Music & Radio |
| Combat sport | 1.73× | Sports |
| Acoustic music | 4.87× | Music & Radio |
| Notre Dame Fighting Irish football | 5.01× | Sports |
| Academy Award for Best Original Score | 16.68× | Movies & TV |
| Hammock camping | 6.6× | Travel & Leisure |
| Iyanla Vanzant | 12.72× | Business & Career |
| Title Nine | 9.48× | Fashion & Accessoires |
| Equinix | 11.64× | Business & Career |
| Bank account | 2.07× | Business & Career |
| Mother Goose | 15.24× | Literature |
| Wow! Wow! Wubbzy! | 6.09× | Movies & TV |
| Information sensitivity | 6.81× | Technology & Electronics |
| Natural rubber | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.67 |
| Family Orientation | CONSERVATISM | 2.02 |
| Early Adopter Mentality | POWER | 1.85 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Indulgence | JOY | 1.79 |
| Quality Awareness | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.9% |
| Japan | 6.3% |
| India | 6.0% |
See Vessels audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vessels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.