Vessels Audience in United States
Vessels has an estimated audience of 4,902,074 people in United States. 24.0% are female, 76.0% are male, average age 37.2. Top brand affinities: Autism Awareness, Maserati, Diabetes mellitus awareness, Kia Sportage, Microblogging.
Top brand affinities include Autism Awareness, Maserati, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (18.84× the country average). Demographically, the Vessels audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Vessels fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 37.2 |
| Estimated audience size | 4,902,074 |
Audience persona
The typical Vessels fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 18.84× | Health |
| Maserati | 22.78× | Cars & Mobility |
| Diabetes mellitus awareness | 12.36× | Health |
| Kia Sportage | 34.91× | Cars & Mobility |
| Microblogging | 12.55× | Technology & Electronics |
| Singer-songwriter | 5.47× | Music & Radio |
| Houston Astros | 9.2× | Sports |
| Income tax | 13.07× | Business & Career |
| Lewis Hamilton | 12.96× | Sports |
| Porsche 911 | 15.24× | Cars & Mobility |
| Honda HR-V | 24.13× | Cars & Mobility |
| Bentley | 11.5× | Cars & Mobility |
| Electronic drum | 27.14× | Music & Radio |
| Jeep Grand Cherokee | 9.93× | Cars & Mobility |
| Los Angeles Dodgers | 5.89× | Sports |
| Jaguar Cars | 9.99× | Cars & Mobility |
| Pre-school playgroup | 25.08× | Kids & Family |
| Family car | 7.68× | Cars & Mobility |
| Charles, Prince of Wales | 18.68× | Politics & Society |
| Carcare | 7.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.67 |
| Family Orientation | CONSERVATISM | 2.02 |
| Early Adopter Mentality | POWER | 1.85 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Indulgence | JOY | 1.79 |
| Quality Awareness | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.9% |
| Japan | 6.3% |
| India | 6.0% |
See Vessels audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vessels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.