Rascasse Audience Intelligence

Vessels Audience in United States

A data profile of the people who buy, follow and care about Vessels in United States — modelled from more than twelve digital signal sources. Vessels has an estimated audience of 5,420,992 people in United States.

#18among Rock in United States#620among Person in United States#531in Music & Radio

The average Vessels fan in United States is 39.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Maserati, Jaguar Cars, Carcare, with strongest over-indexing on Maserati (17.4× the country average).

Demographically, the Vessels audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vessels fan in United States is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Maserati.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vessels profile in United States.

Audience size
5.4M
in United States
Gender
28.3%♀
71.7% male
Age
39.5
average years
Country rank
#6223
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vessels fans

28.3% are female, 71.7% are male, average age 39.5.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Vessels audience in United States
MetricValue
Female28.3%
Male71.7%
Average age39.5
Estimated audience size5,420,992
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Vessels audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Vessels audience comes from United States.

Worldwide audience distribution share by country for Vessels
CountryShare
United States60.2%
Japan6.0%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vessels audience in United States is strongest.

Fig. 05

Top regions by affinity

Vessels fans by region: top regions in United States
#RegionReachAffinity×
01New York~4M21.13×
02New Jersey~700K5.10×
03Utah~60K1.24×
04Connecticut~60K1.03×
05Louisiana~60K0.79×
06Massachusetts~70K0.68×
07Washington, District of Columbia~10K0.66×
08Delaware~10K0.65×
09Virginia~90K0.64×
10Alaska~8K0.64×
11Vermont~6K0.64×
12North Dakota~7K0.62×
13California~400K0.61×
14Pennsylvania~100K0.61×
15Rhode Island~10K0.61×
16Mississippi~30K0.59×
17Hawaii~10K0.59×
18South Dakota~8K0.59×
19Maryland~50K0.58×
20Maine~10K0.57×
21Montana~9K0.57×
22North Carolina~90K0.56×
23Idaho~20K0.56×
24New Hampshire~10K0.56×
25Florida~200K0.55×
26Texas~300K0.54×
27Washington~60K0.54×
28Arkansas~20K0.54×
29Georgia~90K0.53×
30West Virginia~10K0.53×
31Illinois~90K0.51×
32Kentucky~40K0.51×
33Nebraska~10K0.51×
34Alabama~40K0.50×
35New Mexico~10K0.50×
36Oklahoma~30K0.49×
37Kansas~20K0.49×
38Michigan~70K0.48×
39Nevada~30K0.48×
40Ohio~80K0.47×
41Tennessee~50K0.47×
42Indiana~50K0.47×
43Minnesota~40K0.47×
44Iowa~20K0.47×
45Colorado~40K0.46×
46South Carolina~40K0.46×
47Oregon~30K0.46×
48Arizona~50K0.45×
49Missouri~40K0.45×
50Wisconsin~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Vessels, United States
0.43×1.00×21.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vessels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vessels audience
#·InterestCategoryAffinity×
01Maserati LevanteCars & Mobility28.57×
02MaseratiCars & Mobility17.40×
03BentleyCars & Mobility9.07×
04CarcareCars & Mobility8.31×
05Rolls-Royce Motor CarsCars & Mobility8.03×
06Jaguar CarsCars & Mobility7.98×
07Family carCars & Mobility7.55×
08Lewis HamiltonSports7.16×
09Auto showCars & Mobility6.96×
10Antique carCars & Mobility6.77×
11City carCars & Mobility6.64×
12Max VerstappenSports6.28×
13Plug-in hybridCars & Mobility6.11×
14Honda CivicCars & Mobility5.65×
15High-net-worth individualBusiness & Career5.36×
16Alfa RomeoCars & Mobility5.25×
17Land RoverCars & Mobility5.02×
18HatchbackCars & Mobility4.67×
19Motorcycle helmetCars & Mobility4.41×
20AutoZoneCars & Mobility2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vessels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vessels audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
Family OrientationCONSERVATISM1.94×
Luxury OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vessels audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.72×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vessels have in United States?

Vessels has an estimated audience of 5,420,992 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Vessels fans?

28.3% of Vessels fans are female, 71.7% are male, with an average age of 39.5 years.

03

Which brands do Vessels fans like most?

Vessels fans show strongest brand affinity for Maserati (17.4×), Jaguar Cars (7.98×), and Carcare (8.31×) over the country average.

04

Where do Vessels fans live in United States?

Vessels fans in United States are most concentrated in New York (reach ~4M), New Jersey (reach ~700K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vessels fans also like?

Beyond Vessels itself, the audience over-indexes on Jaguar Cars (7.98×), Carcare (8.31×), Bentley (9.07×), and Family car (7.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vessels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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