Maserati Audience in United States

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Maserati has an estimated audience of 6,677,780 people in United States. 23.8% are female, 76.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Vessels, Car classification, Bus, Bentley, Polishing.

The average Maserati fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vessels, Car classification, Bus, with strongest over-indexing on Vessels (17.4× the country average). Demographically, the Maserati audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Maserati fans

Demographic split for Maserati audience in United States
MetricValue
Female23.8%
Male76.2%
Average age37.1
Estimated audience size6,677,780

Audience persona

The typical Maserati fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Vessels.

Top regions in United States

Top regions ranked by reach for Maserati in United States
RegionReachAffinity
California902,4541.23×
Texas798,2601.39×
Florida690,6351.53×
New York398,9731.07×
Georgia267,9251.3×
Illinois256,7641.15×
Pennsylvania228,2081.01×
North Carolina225,3521.12×
New Jersey209,9931.24×
Ohio204,0960.99×
Michigan177,1881.01×
Virginia175,2481.08×
Tennessee151,0001.13×
Arizona149,8461.1×
Massachusetts145,1651.1×
Washington139,0971.04×
Maryland127,3161.11×
Indiana123,7401.01×
Alabama115,2011.23×
Missouri113,8101.06×
South Carolina107,0851.07×
Colorado106,0551.01×
Louisiana99,2211.15×
Minnesota85,7820.9×
Wisconsin82,0790.82×
Nevada81,1531.26×
Connecticut80,7621.21×
Kentucky78,5910.94×
Oklahoma71,9330.97×
Oregon69,0070.9×
Mississippi63,1171.15×
Utah56,6180.95×
Arkansas56,0721.02×
Iowa50,7280.92×
Kansas49,9580.95×
New Mexico33,3941×
Nebraska31,1710.93×
Idaho29,6390.89×
West Virginia23,6560.76×
Hawaii22,1260.77×
New Hampshire21,1890.81×
Rhode Island20,9020.98×
Washington, District of Columbia19,4680.97×
Maine17,1240.72×
Delaware16,8550.91×
Montana13,3920.72×
South Dakota12,0270.78×
North Dakota10,2200.74×
Alaska9,2330.65×
Wyoming6,8590.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maserati audience
BrandAffinityCategory
Vessels17.4×Music & Radio
Car classification6.49×Cars & Mobility
Bus4.81×Cars & Mobility
Bentley8.87×Cars & Mobility
Polishing6.12×Home & Garden
Carcare6.56×Cars & Mobility
Driving4.14×Cars & Mobility
Minivans5.31×Cars & Mobility
Used Cars3.88×Cars & Mobility
Jaguar Cars7.83×Cars & Mobility
Hybrids4.32×Cars & Mobility
Stuttgart6.19×Travel & Leisure
SUVs2.27×Cars & Mobility
Motor vehicle2.15×Cars & Mobility
Engine3.03×Cars & Mobility
Road2.61×Travel & Leisure
Alfa Romeo5.45×Cars & Mobility
Internal combustion engine3.67×Cars & Mobility
Las Vegas2.5×Travel & Leisure
Vintage car4.34×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maserati audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
Family OrientationCONSERVATISM2.04
Early Adopter MentalityPOWER1.85
LGBTQ+ IdentityOPEN1.8
IndulgenceJOY1.79
Quality AwarenessPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Maserati
CountryShare
United States16.5%
Italy11.1%
Germany6.0%

See Maserati audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Maserati have in United States?

Maserati has an estimated audience of 6,677,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Maserati fans?

23.8% of Maserati fans are female, 76.2% are male, with an average age of 37.1 years.

Which brands do Maserati fans like most?

Maserati fans show strongest brand affinity for Vessels (17.4×), Car classification (6.49×), and Bus (4.81×) over the country average.

Where do Maserati fans live in United States?

Maserati fans in United States are most concentrated in California (reach 902,454), Texas (reach 798,260), and Florida (reach 690,635). These three regions account for the largest share of the active audience.

What other brands do Maserati fans also like?

Beyond Maserati itself, the audience over-indexes on Car classification (6.49×), Bus (4.81×), Bentley (8.87×), and Polishing (6.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.