Rascasse Audience Intelligence

Maserati Target Market in United States

A data profile of the people who buy, follow and care about Maserati in United States — modelled from more than twelve digital signal sources. Maserati has an estimated audience of 6,696,007 people in United States.

#4among Luxury car manufacturer in United States#541among Brand in United States#207in Cars & Mobility

The average Maserati fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vessels, Jaguar Cars, Car classification, with strongest over-indexing on Vessels (17.4× the country average).

Demographically, the Maserati audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maserati fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Vessels.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maserati profile in United States.

Audience size
6.7M
in United States
Gender
23.8%♀
76.2% male
Age
37.1
average years
Country rank
#5214
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maserati

23.8% are female, 76.2% are male, average age 37.1.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Maserati audience in United States
MetricValue
Female23.8%
Male76.2%
Average age37.1
Estimated audience size6,696,007
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Maserati audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Maserati audience comes from United States.

Worldwide audience distribution share by country for Maserati
CountryShare
United States16.5%
Italy11.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maserati audience in United States is strongest.

Fig. 05

Top regions by affinity

Maserati customers by region in United States
#RegionReachAffinity×
01Florida~700K1.48×
02Texas~800K1.33×
03Georgia~300K1.25×
04New Jersey~200K1.21×
05Alabama~100K1.20×
06Connecticut~80K1.20×
07Nevada~80K1.20×
08Mississippi~60K1.17×
09California~900K1.16×
10Louisiana~100K1.15×
11Tennessee~200K1.14×
12Illinois~200K1.12×
13North Carolina~200K1.11×
14Arizona~100K1.09×
15Maryland~100K1.08×
16Missouri~100K1.08×
17Massachusetts~100K1.07×
18Virginia~200K1.06×
19South Carolina~100K1.04×
20Arkansas~60K1.04×
21Indiana~100K1.03×
22Kansas~50K1.03×
23New York~400K1.02×
24Pennsylvania~200K1.01×
25Washington~100K1.01×
26New Mexico~30K1.01×
27Rhode Island~20K1.01×
28Michigan~200K1.00×
29Delaware~20K0.99×
30Colorado~100K0.98×
31Oklahoma~70K0.98×
32Ohio~200K0.97×
33Kentucky~80K0.96×
34Utah~60K0.96×
35Washington, District of Columbia~20K0.95×
36Nebraska~30K0.93×
37Iowa~50K0.90×
38Oregon~70K0.89×
39Idaho~30K0.89×
40Minnesota~80K0.88×
41Wisconsin~80K0.84×
42South Dakota~10K0.84×
43West Virginia~30K0.82×
44New Hampshire~20K0.82×
45Hawaii~20K0.81×
46North Dakota~10K0.80×
47Montana~10K0.79×
48Maine~20K0.75×
49Alaska~10K0.72×
50Vermont~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Maserati, United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maserati audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maserati audience
#·InterestCategoryAffinity×
01VesselsMusic & Radio17.40×
02BentleyCars & Mobility8.87×
03Jaguar CarsCars & Mobility7.83×
04Rolls-Royce Motor CarsCars & Mobility7.30×
05CarcareCars & Mobility6.56×
06Car classificationCars & Mobility6.49×
07StuttgartTravel & Leisure6.19×
08PolishingHome & Garden6.12×
09Alfa RomeoCars & Mobility5.45×
10MinivansCars & Mobility5.31×
11BusCars & Mobility4.81×
12HybridsCars & Mobility4.32×
13DrivingCars & Mobility4.14×
14Used CarsCars & Mobility3.88×
15Internal combustion engineCars & Mobility3.67×
16EngineCars & Mobility3.03×
17RoadTravel & Leisure2.61×
18Las VegasTravel & Leisure2.50×
19SUVsCars & Mobility2.27×
20Motor vehicleCars & Mobility2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maserati audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maserati audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.08×
Risk AppetiteTHRILL1.84×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maserati audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
SustainabilityBALANCE0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maserati's target market in United States?

Maserati's target market in United States covers an estimated 6,696,007 people, concentrated in California and Texas.

02

What is the gender split and age of Maserati customers?

23.8% of the Maserati audience are female, 76.2% are male, with an average age of 37.1 years.

03

Which brands do Maserati fans like most?

Maserati fans show strongest brand affinity for Vessels (17.4×), Jaguar Cars (7.83×), and Car classification (6.49×) over the country average.

04

Where do Maserati fans live in United States?

Maserati fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Maserati fans also like?

Beyond Maserati itself, the audience over-indexes on Jaguar Cars (7.83×), Car classification (6.49×), Bus (4.81×), and Bentley (8.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Maserati audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maserati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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